Through initiatives like e-Choupal, Tata Kisan Sansar, and Samriddhi Centers, various organizations aim to empower Indian farmers by providing access to market information, inputs, financial services, and education to help improve productivity and incomes. These programs establish local resource hubs that deliver agronomic advice, test soil/water, supply seeds/pesticides, offer insurance, and connect farmers to markets. The goal is to break cycles of poverty and enable rural prosperity.

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2. Private Extension & Privatisation
• Private extension refers to the innovative
ways that a private agency/ corporate
adopts in delivering the information and
other input services as desired/ demanded
by the farmers.
• Privatisation broadly refers to a process by
which the government reduces its role in
an activity and encourages private sector
to take up these roles.

3. Privatisation
Through the process of privatisation,
extension effectiveness is expected to
improve by:
reorienting public sector extension with
limited and well focused functions,
more number of extension providers
(institutional pluralism) resulting from
active encouragement by the public
sector to initiate, operate and expand,

4. Privatisation …..
more private participation leading to
the availability of specialised services
hitherto not available from the public
system
user contributions to extension leading
to improved financial sustainability,
and
support and control by clients leading
to client orientation.

5. Privatisation can take place
broadly in two ways:
• Dismantling
Dismantling of Public sector is not a feasible
option, and no political establishment/
government will ever want to do it for various
reasons.
• Controlled Privatisation
However, the second option, i.e. Controlled
privatisation can be a better approach

7. •An initiative of the Tata Group under the
auspices of Tata Chemicals to harness the
technological prowess for solving India's
social and economical problems
•Objective in setting up the TKS network is
to empower the Indian farmer and support
the farming community in creating more
value for their produce.

8. • The healthy performance of the agriculture
sector is vital for the well-being of the
entire nation.
• The imperative is for all stakeholders
engaged in agri-business is to empower
the farmers by enhancing their capability
and their sources of income.

9. • The concept and vision of TKS has evolved
over the years and is based on identifying
critical needs of the farmer.
• The three most critical needs are access to
markets/ retail spaces, credit facilities and
information/advice.
• TKS has been pivotal in providing value-
added service to farmers, which has helped
improve their quality of living.
• The network offers multiple benefits that
address a wide range of needs that the
farmers experience in their constant struggle
towards prosperity and progress.

10. Tata Kisan Sansar Parivar:
Building strong relationships
• A very important aspect of TKS is building
relationships with the farmers. This initiative is being
advanced through several means.
• The Tata Kisan Sansar Parivar membership is a paid
value-added service, where key farmers and opinion
leaders are enrolled for the membership through
invitation.
• Tata Kisan Sansar Parivar members are provided
customised training and accident insurance for the
member and his family. The Tata Kisan Sansar Parivar
membership currently stands at about 40,000 plus.

11. Empowerment
•The objective of the Tata Kisan Sansar
(TKS) network is to enable and empower the
farmer in creating and generating more
value for farm produce by providing
information on new and improved agronomic
practices and by facilitating better and more
efficient use of agricultural inputs.
•The philosophy behind TKS is to become a
change agent for the Indian farming
community.

12. Structure
• TKS functions as a Hub and Spoke model.
• Each TKS centre is a franchised retail outlet
and solution provider that caters to about 30-
40 villages in the surrounding area.
• The centres are in turn serviced by about 30-
odd resource centres (known as Tata Krishi
Vikas Kendras or TKVK), with each resource
centre looking after 17-18 TKS centres.

13. Benefits
TKS provides the following
• Access to expert advice: There are more
than 60 agronomists available at the hubs
to provide advice on crops and farming
issues.
• There are more than 150 organisers at the
TKS level.

14. Inputs
TKS centres provide generic as well as store brands
of
– Fertilisers: Urea, DAP, MOP, NPK, etc
– Specialty fertilisers: Zinc sulphate, boron,
micronutrients, calcium nitrate, organics, water
soluble fertilisers
– Seeds: Field crops, vegetable crops
– Pesticides: Entire range
– Cattlefeed:
– Farm implements
– Training: In nutrient and pest management

15. Services
• Soil and water testing
• Contract farming
• Seed production
• Application services
• Advisory services

16. Relationship building
• Farmer membership (individual & group)
• Accident insurance to members
• Farmer meets
• Crop seminars

18. • Samriddhi Centers help drive rural prosperity
by educating Indian farmers about
technological inputs and contemporary
solutions to farming issues.
• Samriddhi organizes and delivers a
comprehensive range of Agri-related
information, equipment, and services all
under one roof.

19. • There are 155 Samriddhi Centers are
spread across India.
• They provide
insurance products,
sell and maintain tractors and implements, and
 run productivity demo farms and
 soil and irrigation water testing facilities.
They also deliver knowledge updates on the
weather, crops, eradication of pests and
diseases, and mandi (agricultural markets)
locations and prices.

20. • Those with internet access can visit
Mahindra Kisan Mitra online
(www.mahindrakisanmitra,com) to find a
wealth of information that will help them
improve their farming practices and plan
their crop cycle.
• Kisan Mitra presents the latest information
on crops, weather conditions, and soil
testing. It also covers financial information
from the current commodity prices to
agricultural loan schemes, insurance
plans, and government policies.

21. • Farmers can locate cold storage and
warehouse facilities, follow global
agricultural events, and read other
farmers’ success stories.
• Samriddhi India Agri Awards have
been instituted to recognize
purposeful contributions by
individuals and organizations in the
field of agriculture.

22. • To date, more than 150,000 farmers have
benefited from the Samriddhi initiative
• Aim to increase that number to 10 million
by 2020.

23. • Established/ De-merged in 2000
• Provides farmers with a single source
channel to access all the products,
services, and knowledge they need to run
productive farms. We’re present at every
stage from planting to selling with seed
supply, crop care, and fresh produce
distribution services.

24. • Before the planting season, we provide
farmers with a portfolio of seeds including
cereals, oil seeds, fruits, vegetables and
seed potato.
• By supplying high quality seeds before the
growing season, we enhance the potential
for improved farm productivity in several
regions of India.

25. • During the growing season, we bring
farmers an array of products to help them
protect their crops and reap high yields.
• Through our wide trade and distribution
network, we supply a wide range of crop
care inputs including insecticides,
fungicides, herbicides, nutrients,
biologicals, and plant growth promoters.

26. • After harvest, we provide distribution
services for fresh produce both
domestically and abroad.
• Today, we export to numerous retailers in
continental Europe, the UK, the Middle
East, China and Southeast Asia and
import foreign fruit to India.
• Our fresh produce basket includes
pomegranates, mangoes, apples, kiwis,
and pears.

27. An initiative of ITC Limited, a large multi
business conglomerate in India, to link
directly with rural farmers via the Internet
for procurement of agricultural and
aquaculture products like soybeans, wheat,
coffee, and prawns.

28. Launched in June 2000, 'e-Choupal', has
already become the largest initiative among
all Internet-based interventions in rural India.
'e-Choupal' services today reach out to
over 4 million farmers growing a range of
crops - soyabean, coffee, wheat, rice,
pulses, shrimp - in over 40,000 villages
through 6500 kiosks across ten states
(Madhya Pradesh, Haryana, Uttarakhand,
Karnataka, Andhra Pradesh, Uttar Pradesh,
Rajasthan, Maharashtra, Kerela and Tamil
Nadu).

29. Conceived as a more efficient supply
chain aimed at delivering value to its
customers on a sustainable basis.
The e-Choupal model has been
specifically designed to tackle the
challenges posed by the unique features of
Indian agriculture, characterised by
fragmented farms, weak infrastructure and
the involvement of numerous
intermediaries, among others.

30. The 'e-Choupal‘ unshackles the potential of
Indian farmer who has been trapped in a
vicious cycle of
low risk taking ability
low investment
low productivity
weak market orientation
low value addition
low margin
low risk taking ability