The 360 degree customer view infographic
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The 360-degree customer view is a single end-to-end picture of a customer’s journey as well as experience with a company. It stresses on customers having an experiential relationship with the company, rather than transactional. This holds the key in long-standing customer loyalty and positive endorsements. At RecoSense, we understand the importance of the same and provide the requisite solution to your company in your bid to provide a 360-Degree Customer Experience.
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The document discusses how customer expectations have changed business, requiring companies to focus on customer insight, value strategy, and engagement. It describes IBM's approach to Smarter Commerce which optimizes the commerce lifecycle through analytics, customer-centric solutions, and measurable outcomes to increase customer value. Case studies show how Smarter Commerce has helped transform clients' operations and customer experiences.
POV Fueling GrowthThrough Customer Centricity
The document discusses how insurance companies can increase customer centricity to fuel growth. It argues that refined customer segmentation using digital tools can improve retention rates and accelerate new customer acquisition. It advocates establishing a customer segmentation strategy, better leveraging existing customer and household data, increasing predictive analytics use, and realigning business processes to focus on customer needs and preferences. Digital technologies are key to achieving this customer-centric transformation.
New Adtaxi General Presentation - 9.28.16-2
Adtaxi is a digital marketing organization that helps advertisers solve complex marketing challenges through custom and data-driven solutions. It takes a holistic approach across channels like search, social media, and display advertising to understand the consumer journey. Adtaxi aims to simplify digital marketing for clients by managing all solutions through one platform and vendor. It uses its proprietary Magellan optimization platform and provides transparent reporting to maximize clients' return on advertising spend. A case study example showed how Adtaxi's performance-based approach drove a 590% return on investment for a Utah resort client.
Patient Loyalty: What it Takes to Earn Their Loyalty
The document discusses strategies for earning patient loyalty in healthcare. It defines loyalty and distinguishes it from satisfaction. Loyalty is built on satisfaction over multiple interactions that generate value. Earning recommendations is more important for healthcare providers than other industries due to influence on choices, but healthcare lags in customer service and loyalty. The 7 best practices outlined for building patient loyalty include quantifying loyalty economics, segmenting customers, improving digital experiences, cementing value relationships, and enabling referrals.
Mitigo Consulting Customer Advocacy Managed Services Presentation V1
Retail CRM, AI-driven customer engagement, automated personalized campaigns, offers, and services to help you acquire, retain, grow, and expand your customer base.
Delivering Seamless Customer Interaction Efficiency (CIE)
Prosodie-Capgemini, an expert in Front Office applications, is working with Pegasystems, a leader in business
process management, to launch the Customer Interaction Efficiency package, through which companies are able to manage relations with all of their customers in cloud mode with a single integrated, turnkey tool. The objective:
to increase satisfaction, optimise the management of multi-channel interactions, and enhance the work of consultants.
Bold prediction new
Predictive data science will soon be a widespread strategy for business of all sizes.This guide contains the 7 most important action items that can give you clearer guidance about the tools.
How Creating Customer Profiles Enhances Management
Create customer profiles and see how you can manage your business better. Take marketing into your own hands and learn to promote your product or service easily.
ADB Email PP
Mike Roberts is a mobile app developer with over 10 years of experience helping businesses connect with customers through mobile apps. He discusses how mobile apps can increase customer spending by 20-40% and provide a better customer experience. Key features that apps can offer include loyalty programs with rewards, push notifications for targeted messaging, and mobile marketing to engage customers. Apps give businesses a platform to deliver timely offers and information to customers on their mobile devices. Roberts believes these strategies around loyalty, push notifications, and mobile marketing can greatly benefit businesses.
Personalize Customer Engagements Through Smarter Analytics & Marketing
Here are some ways customer analytics can help address these scenarios:
1. For fixed line customers likely to lapse, analyze tenure, spend patterns, complaints to identify at-risk customers. Offer bundles, discounts or loyalty programs tailored to their profile to boost retention.
2. For IPTV customers, analyze content viewing behavior, device usage to segment by engagement levels. Offer recommendations, content/device deals, rewards based on their interests to deepen engagement.
3. For broadband users likely to churn, examine usage trends, speed, complaints. Identify pain-points and address them proactively. Analyze usage to see who can be upsold higher speeds/plans. Offer trials/discounts on related services like streaming.
111814_Salesforce Marketing Cloud - Partner Forum NYC
Marketing to the Power of ONE! How Smart Brands Use the Salesforce Marketing Cloud to Deliver a Personalized Customer Experience discusses how the Salesforce Marketing Cloud enables brands to deliver personalized experiences across channels. It highlights how customer data and progressive profiling allow brands to optimize customer journeys. Examples are provided of how Trunk Club and Volvo Construction Equipment leverage data and multi-channel strategies to increase engagement and sales.
Pivotal CRM - Mutual Fund Wholesaling
Pivotal CRM for Mutual Fund Wholesaling helps fund wholesalers meet the challenges of today’s marketplace. A complete client relationship management (CRM) solution, Pivotal CRM helps fund wholesalers increase productivity and decrease operational costs, enabling them to drive more products to market, proactively expand sales, and outperform the competition. At the heart of this solution is a toolset to help build superior relationships with broker-dealers and identify the profitable alliances that merit further cultivation.
Virtual Hold Technology Award Write Up
Virtual Hold Technology Receives 2017 North American Contact Center Software New Product Innovation Award
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21 Strategies for Mastering Client Relationship Management | Enterprise Wired
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inQuba: The Science of Retaining Customers in Financial Services [US Webinar]
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Patient Loyalty: What it Takes to Earn Their Loyalty
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Mitigo Consulting Customer Advocacy Managed Services Presentation V1
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The 360 degree customer view infographic
- 1. Benefits of a 360-Degree Customer View The 360-degree customer view is a single end-to-end picture of a customer’s journey as well as experience with a company. It stresses on customers having an experiential relationship with the company, rather than transactional. This holds the key in long-standing customer loyalty and positive endorsements. The 360-degree view enables the company to collect all-round information about the customer and leverage it to provide the most efficient and personalized customer service. Statistical Overview 86% Buyers Pay More for a Better Customer Experience CRM Market is Expected to Reach $80 Billion by 2025 90% Marketers Believe an Unified Multi-Channel Customer View is Important Only 20% Among them have a Customer View Fewer than 10% of Companies have a 360-Customer View Only 5% of those Companies are able to Leverage its Power The 6 Essential Benefits of 360-Degree Customer View: 1. Single Source of Truth – Offering access to data and integrity is fundamental for your organization’s success as it provides a single source of truth concerning your customers. 2. Data Driven Triggers – With the help of data-driven triggered events, organizations are able to interact with customers automatically in real-time to influence their buying decisions. 3. Accurate Reporting – It facilitates a consistent and accurate reporting of various activities and results. 4. Reduces Cost – Integrating a 360-Degree Customer View enables you to deal with your low value customers in a different manner. 5. Cross-Channel Engagement – Simplifying the implementation of cross-channel campaigns across different systems yields relevant and consistent engagement among varying multiple-channels. 6. Personalization and Segmentation – Allowing dynamic personalization and segmentation of different campaigns by using a wide-array of real-time behavioral attributes of the customers makes for more effective and relevant results.
- 3. The business world has gone through a change over the years. Today, there is an additional focus on customer experience, one that was distant in the past. The customer-centric landscape has allowed the introduction of holistic strategies and concepts that reap maximum results. At RecoSense Labs, we understand the importance of the same and provide the requisite solution to your company in your bid to provide a 360-Degree Customer Experience.