Print Media Q1 W3.pptx

1. TOPIC:
PRESENTED BY: UPPER KALANGYAWON

3. MEMBERS:

5.  Print Media is one of the oldest and basic
forms of mass communication. It includes
newspapers, weeklies, magazines monthlies
and other forms of printed journals. A basic
understanding of the print media is essential
in study of mass communication

6. Print Media is also known as the
“press” this type of media
refers to materials that are
written and are physically
distributed.

7. Perhaps the most significant
event in the history of printing is
the invention of the printing
press by Johannes Gutenberg
in 1440. This eventually led to
the mass production of books,
which gave people an access to
knowledgeable that they never
dreamt of during those times.

9.  Newspaper is a major source of
information for a large number of readers
 It may be national or local, daily or
weekly newspaper
 Newspapers allow presentation of
detailed messages which can be read at
readers conveyance
 It allows prompt delivery of detailed
coverage of news and other information
with interesting features readers
 It is a high involvement media as readers
are required to devote some effort in
reading the message.
 Its available to masses at a very low cost.

10. 1. NATIONAL
NEWS PAPER
2. DAILY
NEWSPAPER
(LOCAL/
REGIONAL)
3. SPECIAL
AUDIENCE
NEWSPAPER

11. 1. NATIONAL
NEWS PAPER
 national newspaper means “a
serial publication that
contains news about current
events of special or general
interest that is widely
distributed in all fifty states.”

12. 2. DAILY
NEWSPAPER
(LOCAL/
REGIONAL)
 A daily newspaper is a
newspaper that is
published every day
of the week except
Sunday.

13. A newspaper extra, extra edition, or special
edition is a special issue of a newspaper
issued outside the normal publishing
schedule to report on important or
sensational news which arrived too late for
the regular edition, such as the outbreak of
war, the assassination of a public figure, or
even latest developments

14. • A magazine is a specialized advertising
media that serves educational,
informational, entertainment and other
specialized needs of consumers,
business, and industries
• A magazine allows presentation of a
detailed ad message along with photos,
illustrations, color, etc.
• It a high involvement media as readers
pay a premium price for it and
magazines are not dumped after reading
• Magazines can be classified into
Local/Regional/ National or
Weekly/Monthly/Quarterly Magazines.

15. 1. CONSUMER
MAGAZINE
2. BUSINESS
PUBLICATIONS

16. General Interest Magazine Glamour Magazine
Film Magazine Special Interest Magazine
Magazines bought by
general public for
information and
entertainment. It can be
used to reach a specific
target audience.

17. Business publications Trade Journals
Professional
Publications
Industrial and Institutional
Publications
Business magazines includes
publications such as trade journals
for business, industries for
occupations. It may be published
weekly monthly or quarterly.
Generally, readership includes
business managers and executives,
businessmen, business students etc.