Print media is a powerful tool, and it is one of the mass media. The use of this depends on the mindset of the readers.

1. IMPACT OF PRINT MEDIA
IN SOCIETY
Ritesh Chaudhary

2. COMMUNICATION
Communication is a message understood or sharing of experience.
• It is used as an empowerment tool for developing society.
• Mass media plays an important role in communication.
• Media refers to print media and electronic media.
• It is a source of information for individuals as well as society.

3. PRINT MEDIA
Print media is one of the oldest and basic forms of mass communication. It
includes
• Newspapers
• Weeklies
• Magazines
• Monthlies.
other form of printed journals.

4. NEWSPAPER
Print media generally refers to newspapers. Newspapers collect and edit and
print news reports and articles. we need newspaper for
• News
• Entertainment
• Information.

5. HISTORY
• In ancient Rome, Acta diurna or Govt. Announcements published regularly.
They are in metal or stone. Earliest form of newspaper.
• 600 A.D – Chinese invent the art of printing
• 618 A.D –The Peking gazette in china was the first newspaper which was
hand-written and distributed to readers.
• 1439 – Johannes Gutenburg of Germany develop printing tech.

6. BENGAL WAS THE BIRTH PLACE OF
JOURNALISM IN INDIA.
• 1780 – Bengal gazette – weekly two sheet paper.
• 1818 – Samachar darpan – weekly newspaper.
• First periodicals was Dig darshan . Raja Rammohan Roy – founder of
revolutionary Indian press. Later newspapers, were used for spreading
patriotism in India.

7. TYPES OF NEWSPAPERS
• There are three types of Newspapers.
• They are
• Broadsheets
• Tabloids
• Berliners or midis

8. BROADSHEETS
• They are big in size
• All morning newspapers are generally broadsheets. Ex: “TheTimes of India” ,
“The Hindu”

9. TABLOIDS
• They are only half the size of Newspapers.
• Most evening newspapers are tabloids. Ex: Metro now.

10. TABLOIDS
• They are only half the size of Newspapers.
• Most evening newspapers are tabloids. Ex: I-Next, Mint.

11. BERLINERS OR MIDIS
• These are very small newspapers. Magazines: Magazines are not newspapers.
These are published at regular intervals. Ex:Weekly, fortnightly, biweekly,
trimonthly, annuals.

12. PRINT MEDIA IS THE LARGEST
PRINT MEDIA
• Newspapers in India Indian print media is the largest print media and
newspaper market in world over 100 million copies sold each day and over 230
year old.
• In 1947 ,Total – 3533 In 1997, It increased 12 times In 2006 , total 62550
Newspapers – 2130 Weeklies - 3428 Monthlies – 1471 In 2012 , total 80,000

13. TOP 10 NEWSPAPERS IN INDIA
ACCORDING TO CIRCULATION
• TheTimes of India – English
• Dainik Bhaskar – Hindi
• Dainik Jagran – Hindi
• Malayala Manorama – Malayalam
• The Hindu – English
• Eenadu –Telugu
• Deccan Chronicle – English
• Ananda Bazar Patrika – Bengali
• Amar Ujala – Hindi
• HindustanTimes – English

14. FUNCTIONS AND RESPONSIBILITIES
• Can help in change
• Made the world smaller and closer
• Promotes distribution of goods
• Source of information.

15. MEDIA ETHICS
• Accuracy
• Confidentiality
• Protection of sources
• Right to privacy
• No incitement to violence
• No vulgarity or obscenity
• No communal writing

16. IMPACT ON SOCIETY POSITIVE IMPACT
• Media provide news and information required by the people.
• Media can educate the public.
• Media helps a democracy function effectively.They inform the public about
government policies and programmes and how these programmes can be
useful to them.
• Media can entertain people.
• Media can act as an agent of change in development.
• Media has brought people of the world closer to each other.

17. IMPACT ON SOCIETY POSITIVE IMPACT
• Media promote trade and industry through advertisements
• Media can help the political and democratic processes of a country.
• Media can bring in positive social changes. Negative impacts:The traditional
culture of a country is adversely affected by mass media. Entertainment has
become the main component of mass media.This affects the primary
objectives of media to inform and educate the people.

18. IMPACT ON SOCIETY POSITIVE IMPACT
Media promote violence. Studies have proved that violence shown on television
and cinema have negative effects on children. Mass media promote the desire in
people to buy and own products that are advertised through the media but which
may not be essential for them.

19. IMPACT ON SOCIETY POSITIVE IMPACT
Media promote violence. Studies have proved that violence shown on television
and cinema have negative effects on children. Mass media promote the desire in
people to buy and own products that are advertised through the media but which
may not be essential for them.

20. THUS PRINT MEDIA IS A POWERFUL TOOL AND
IT IS ONE OF THE MASS MEDIA. THE USE OF
THIS DEPEND ON THE MINDSET OF THE
READERS.