The publishing industry involves the production and distribution of information to the general public. It started in the 15th century and includes stages such as development, editing, design, production, printing, marketing and distribution. There are three categories of publishers: non-paid, semi-paid, and paid. The industry has subdivisions like newspaper, periodical, book publishing. Barriers to entry include large capital requirements and access to distribution networks. Customers include literate people above the poverty line. Rivals in the industry include newspapers like Hindustan Times and The New Indian Express.

1. PUBLISHING INDUSTRY
Aarti Asrani
Martha D’souza
Pooja Bhalja
Sucheta Nevrekar
Urja Shah

2. PUBLISHING INDUSTRY
Publishing is the process of production and dissemination of
information to general public.
Started in 15th century.
Publishing includes the stages of development, acquisition,
copyediting, graphic design, production, printing, marketing and
distribution.
Publication house is divided into three different categories:
Non-Paid Semi-Paid Paid
Publishers Publishers Publishers
Industry sub-divisions:
Newspaper Periodical Book
publishing publishing publishing
Recent
Directory Academic
development
publishing publishing
s
Standardizati Tie-in
Privishing
on publishing

3. Barriers to entry Customers
Huge capital Literate people above
Access to distribution poverty line
Network
Experience
Political support
INDUSTRY
RIVALRY
Suppliers Substitutes
Reporters Internet (Digital reading)
Printing machine TV
Vendors Radio
Paper industry
Rivals
Hindustan Times The New Indian Express
The Hindu Others

4. TIMES OF INDIA
“Let the Truth Prevail”
The Times of India was founded on 3rd November
1838.
The Times of India is published by media group
Bennett Coleman & Co. Ltd.
Owned by the Sahu Jain family
World’s Largest Selling English Language Daily.
The Times Group has over 11,000 employees.
Revenue is exceeding $1.5 billion.
Key People: Indu Jain, Samir Jain and Vineet Jain.
3,140,000 daily circulations.

6. SUPPLEMENTS

7. Radio
Television Internet
TOI
DIVERSIFI
CATION
Marketing
Solution Mobile
Strategic
Others
Businesses

8. Oldest newspaper (1838).
•1st in circulation in India •Publishing more
•Invitational prices. celebrity/entertainment
•Rich supplements news
•Premium newspaper Tough competition
•Commercial newspaper means limited scope for
increasing market
•Can improve its share
Increased
position in North, competition
South & East India. from other dailies
•Huge opportunity in •Digitalization
Regional language space
•New Entrants

9. MARKET SHARE – ENGLISH DAILIES
IRS Q3 2012
31% 39%
Times Of India
11% Hindustan Times
19% The Hindus
Others
140
120
100
80 Times Of India
60 Hindustan Times
40
The Hindus
20
Others
0
2007 2008
2009 2010 2011
2012

10. WHY TOI HAS EDGE OVER
OTHERS
Oldest newspaper.
Well-known Brand
Large distribution network.
Provides additional supplements.
Easy to comprehend.
Provides information to the utmost.