This document discusses potential revenue streams for media companies from various digital platforms. It presents two models - one focused on supporting revenues through contributors and partnerships, while the other emphasizes active citizen engagement and local contributions to generate revenues. The document raises questions about a company's existing digital revenues, goals for recovering analog losses digitally, and capabilities around local video, contextual advertising, email marketing and promotions.
The business model canvas of a Brazilian startup that put together group of people that want to buy a certain car and use this group size to negotiate better discounts. You can see more details in my blog: http://startupbizmodel.com (in portugueses)
The business model canvas of a Brazilian startup that put together group of people that want to buy a certain car and use this group size to negotiate better discounts. You can see more details in my blog: http://startupbizmodel.com (in portugueses)
Garage Sale Trail is a not-for-profit community-powered program that’s about sustainability, community, commerce and fun.
By organizing communities around Australia to host garage sales on the same day Garage Sale Trail aims to promote reuse, reduce waste to landfill, enable community connections and a sense of civic pride, provide a platform for fundraising and generate positive local media outcomes.
For more information visit www.garagesaletrail.com.au
Digital and Social Media in Aesthetics MarketingVincent Teo
This is a presentation I gave at a Regional Aesthetics Marketing Workshop on how clinics in Asia can leverage on digital and social media to engage consumers and acquire new prospects.
Attendees will learn:
* Current and emerging technology in marketing and media vehicles
* How to use new media to your advantage
* The latest Web-based technologies that impact current marketing plans
Microsoft and SurfRay collaborate to create rich website search experiences with SharePoint and Ontolica. In this webcast, Microsoft Technical Solution Expert and FAST veteran, Carlos Valcarcel, joins Josh Noble to reveal how SharePoint search enables public sector websites to connect communities and content. They will show live public sector SharePoint sites leveraging SharePoint and Ontolica Search to improve capacity building, increase efficiency, connect communities, and collaborate.
This third post on The Future of Media Companies deals with Brand and Portfolio. Content and brand are the only two things that really matter when looking at the future of media companies.
2nd part of presentation The Future of Media deals with Content. Again, very few slides in which I try to offer basic references when looking into the future with the objective of presenting practical guidelines being followed by media companies, regardless of their size, when trying to build the news content they need.
Garage Sale Trail is a not-for-profit community-powered program that’s about sustainability, community, commerce and fun.
By organizing communities around Australia to host garage sales on the same day Garage Sale Trail aims to promote reuse, reduce waste to landfill, enable community connections and a sense of civic pride, provide a platform for fundraising and generate positive local media outcomes.
For more information visit www.garagesaletrail.com.au
Digital and Social Media in Aesthetics MarketingVincent Teo
This is a presentation I gave at a Regional Aesthetics Marketing Workshop on how clinics in Asia can leverage on digital and social media to engage consumers and acquire new prospects.
Attendees will learn:
* Current and emerging technology in marketing and media vehicles
* How to use new media to your advantage
* The latest Web-based technologies that impact current marketing plans
Microsoft and SurfRay collaborate to create rich website search experiences with SharePoint and Ontolica. In this webcast, Microsoft Technical Solution Expert and FAST veteran, Carlos Valcarcel, joins Josh Noble to reveal how SharePoint search enables public sector websites to connect communities and content. They will show live public sector SharePoint sites leveraging SharePoint and Ontolica Search to improve capacity building, increase efficiency, connect communities, and collaborate.
This third post on The Future of Media Companies deals with Brand and Portfolio. Content and brand are the only two things that really matter when looking at the future of media companies.
2nd part of presentation The Future of Media deals with Content. Again, very few slides in which I try to offer basic references when looking into the future with the objective of presenting practical guidelines being followed by media companies, regardless of their size, when trying to build the news content they need.
This PPT on The Future of Media has been divided into 4 sections for easier download. I’d feel rewarded if any, or all, of these slides would be used to facilitate internal debate. INDEX: 1 New Paradigm, 2 Content, 3 Brand and Portfolio, 4 Revenues
It may seem a surprise that a media expert pays attention to Online Banking, but the truth is that banks have realized that they have to pay attention to the ‘new medium’ to strengthen relationships with their clients
Fernando Samaniego's Presentation at Publishing Expo 2008 in Moscow: Vocento Online - From Player To Market Leader. Fernando Samaniego is an International New Media Consultant.
1. The Future of Media Groups:
Some Notes on Revenues
(part 4 of 4)
2. Which Platform is Best for Revenues?
Some media companies have been trying to include users as
content generators and hence they benefit from a better
brand image and diversified revenues.
The following two slides present two different visions of
approaching long term income generation.
From my experience, media managers will use them as the
basis for a much longer discussion
3. Which Platform is Best for Revenues: This One?
Current and potential
Support of Revenues
competitors
Other contributors
Other contributors
Other
Other
contributors
contributors
Own
News
Wired
Wire
services
services
4. …Or This One?
Advertising network
Partnerships
Classifieds
Training
Etc… Bloggers,
Other contributors
E.Comm
Local
Active Citizens Contributors
physical
Database
activities Other contributors
External sites
Citizens Other contributors E.Comm
Own virtual
Events:
News
Sport, other
Et cetera Data bases
Wire services Niche
verticals
Fairs
Links Crowdsourcing
Members
Market hips
analysis
Coupons Local
deals
Rest, life…
www.fernandosamaniego.com
5. Other Questions About your Company
On Revenues
What is the % of revenues coming from digital?
What is the % of analog revenues lost you intend to recover with digital
during next 3 years?
What is the % of digital revenues not
coming from static formats?
Do you have self service advertising?
Do you have specialized sales force?
(al least for some projects)
Formats in which you serve ads?
I.A.B., Internet Ad Revenues by Format 2009 v (2007)
10. Revenues from the Local Market: Video, highest ad awareness
Increased usage Greater Effectiveness for Advertisers
Highest impact, yet not bothersome
How do you capture local video?
How many pieces do you get per week?
Interactive features for users?
What % of your traffic comes from it?
11. Revenues From the Local the Local Market:
Revenues From Market
Search Search technology: indispensable to manage the ever increasing
amount of database driven content. Improves answer relevancy
Advertising: to benefit from contextual ads by linking content with advertising
Also:
Merchandising: by connecting buyers’ needs and desires with products, with fewest
possible clicks. Tools that allow up-selling and cross-selling in contextual and
personalized way
Content: to create specials, to update previous content, for classification clustering…etc.
For a Media group: it facilitates content creation and increases advertising inventory
(web pages) at no cost.
Personalizing: finding the known as well as the unknown (related content and products)
Search also:
-Improves answer relevancy in classifieds
-Gives unity and sense to a series of disparate data sources
-Allows for more relevant business and consumer connections
www.fernandosamaniego.com
12. Revenues From the Local Market
Contextual Advertising
The importance of search transcends Google.
Contextual advertising places ads very exactly on websites, &
mobiles. That’s why it’s called “precision marketing”
Served at the time and place chosen by agency: premium charged
When well done, ads can be as useful as content for the user
It can be used with traditional ads (e.g. banners), text, video
Advertising moving to performance formulas: traffic becoming
more important (higher click through volumes)
Can you do it now?
13. Revenues From the Local Market
E-Mail Marketing
Based in discriminated customer lists to email content, alerts,
offers…often with targeted ads
Business clients need it to generate repeat business (existing customers and
new ones)
Be reassured: businesses benefit from being linked to a reliable local
brand, opt-in pool of consumers (i.e. giving consent), higher expertise and
lower costs
If possible, wrapped in your own brand, but with material created/managed
by local experts. Also, video email mktg.
The Local Media Player relies on advertisers, consumers and
commercial expertise to satisfy a real local need
www.fernandosamaniego.com
14. Revenues From the Local Market
Promotions
Businesses need short-term increases of sales
Advertisers moving budgets to lead generation
Coupons, discounts (in price, free shipping or extra merchandise) & rebates
(mainly for services, since no sale today = lost sale), samplings, sweepstakes,
games…etc, address the consumer directly. They can complement other mktg
actions.
Medium local businesses do not have the infrastructure/expertise. Often
excluded from P.O.S. actions because of size.
A new gym, a restaurant under new management, a business selling out stock,
communicating a new location…are examples of local life
A local media player is in a position to satisfy those needs with creativity