The document discusses various traditional and non-traditional sales and marketing channels for hotels. It provides details on the rates, volume, sales expenses, and timelines associated with different channels like inbound/outbound travel agencies, websites, online travel agencies, global distribution systems, and review/discussion forums. It then evaluates the effectiveness of various digital marketing channels based on criteria like interaction, brand exposure, traffic generation, and search engine optimization.
The Marketer's Guide to Tracking and Scoring Phone LeadsDialogTech
Do you know where all of your leads come from? When you can’t track phone leads back to your marketing, you can’t take credit for the revenue you bring in. And you risk wasting budget on marketing that isn’t working.
Voice-based marketing automation enables you to track and manage inbound calls. Marketers use it to see exactly how their ads and campaigns generate phone leads. Join Ifbyphone CEO Irv Shapiro as he explains how businesses use voice-based marketing automation to improve their lead generation.
Establishing a measurement system critical to ensuring that content is adding value throughout the customer journey. PaceCo Associate Director of Analytics, Andrew Harris, outlines how and why data is a strategic part of any content marketing plan.
In this introductory course, industry experts and leading publishers will provide valuable tips and guidance on managing search campaigns and maximizing performance.
The Marketer's Guide to Tracking and Scoring Phone LeadsDialogTech
Do you know where all of your leads come from? When you can’t track phone leads back to your marketing, you can’t take credit for the revenue you bring in. And you risk wasting budget on marketing that isn’t working.
Voice-based marketing automation enables you to track and manage inbound calls. Marketers use it to see exactly how their ads and campaigns generate phone leads. Join Ifbyphone CEO Irv Shapiro as he explains how businesses use voice-based marketing automation to improve their lead generation.
Establishing a measurement system critical to ensuring that content is adding value throughout the customer journey. PaceCo Associate Director of Analytics, Andrew Harris, outlines how and why data is a strategic part of any content marketing plan.
In this introductory course, industry experts and leading publishers will provide valuable tips and guidance on managing search campaigns and maximizing performance.
Bringing the Digital Channel to the EnterpriseTeradata
Teradata and Webtrends partner to provide companies with the capability to take advantage of a wide range of digital information now available. Studies show that customers are dissastified by their cross-channel experiences. Teradata and Webtrends partner to turn all that data into better understanding and actionable information. Includes customer examples. For more information visit www.teradata.com.
Welcome to Wego.com, one of the world’s most comprehensive travel search engines. Wego compares and displays real time flights, hotel pricing and availability from hundreds of leading travel sites from all around the world on one simple screen.
5 digital marketing trends for 2020 you should watch out for & effective strategies on how you can leverage on them to better engage your customers
1. Hyper-personalisation
2. Social Messaging
3. Interactive Contents
4. Optimised Websites
5. Marketplace Advertising
Read summary writeup on https://www.republicasia.co/#our-blog
Bringing the Digital Channel to the EnterpriseTeradata
Teradata and Webtrends partner to provide companies with the capability to take advantage of a wide range of digital information now available. Studies show that customers are dissastified by their cross-channel experiences. Teradata and Webtrends partner to turn all that data into better understanding and actionable information. Includes customer examples. For more information visit www.teradata.com.
Welcome to Wego.com, one of the world’s most comprehensive travel search engines. Wego compares and displays real time flights, hotel pricing and availability from hundreds of leading travel sites from all around the world on one simple screen.
5 digital marketing trends for 2020 you should watch out for & effective strategies on how you can leverage on them to better engage your customers
1. Hyper-personalisation
2. Social Messaging
3. Interactive Contents
4. Optimised Websites
5. Marketplace Advertising
Read summary writeup on https://www.republicasia.co/#our-blog
B2B Marketing in the Age of the Always Addressable CustomerDemandWave
Buying cycles are getting longer and today’s empowered customer is in the driver’s seat. Marketers struggle to deliver the right message to the right audience at the right moment. With 70% of brand interactions taking place before the buyer reaches out, marketers must establish a brand ecosystem that encompasses the extended buying cycle.
Webmarketing123 CEO Paul Taylor and Forrester Analyst, Michael Greene discuss how to:
• Align marketing tactics across your entire brand ecosystem
• Close the loop on your measurement to optimize budgets
• Identify and avoid wasting media dollars due to poor measurement
• Set up a measurement framework for each marketing channel
• Overcome implementation challenges
Nonprofit Websites: If You Build It, They Will Come … NOT!Joseph LaMountain
A website doesn’t generate traffic on its own. But search engine optimization (SEO) can help nonprofits quickly build a large audience online. Using SEO, the American College of Allergy, Asthma and Immunology increased search engine-directed traffic to its website by 192 percent, use of the website’s allergist referral tool by 72 percent, and time spent on the website by 38 percent.
SEO increases the relevance of your website in the eyes of popular search engines, and thus moves your site’s URL closer to the top of search engine results for the terms your audiences search for the most. SEO begins by developing content around the terms people use to find your content online. It also includes increased inbound links from other relevant websites, banner ads, minor design changes, and strategically placed advertising in search engine results for the keywords associated with your content. Using this approach, the American Orthopaedic Society for Sports Medicine achieved No. 1 Google rankings for the five most frequently searched phrases related to youth and sports injuries.
In this session we’ll discuss how SEO works and how nonprofit communications professionals use it to grow their online visibility. Speakers include Reingold Vice President Joseph LaMountain, Director of Web Design Jordan Sheckman, and Senior Digital Marketing Associate Brooks Lape.
Emeraude Classic Cruises on Shanghai Talk Magazineekapple
"While you can settle for any sea-faring vessel to ferry you between tourist sites, Emeraude Cruises sets the standard for luxury on the bay." - Shanghai Talk - Feb 2012
The Cherry Blossom season in Hunza begins in the second week of March and lasts until the end of April, varying with altitude. During this enchanting period, tourists from around the world flock to Hunza Valley to witness its transformation into a vibrant tapestry of white, pink, and green. The valley comes alive with cherry blossoms, creating a picturesque and mesmerizing landscape that captivates visitors.
About the Company:
The Cherry Blossom season in Hunza starts in the second week of March and extends until the end of April, depending on the altitude. During this enchanting period, tourists from around the globe travel to Hunza Valley to witness its transformation into a vibrant tapestry of white, pink, and green. The valley comes alive with cherry blossoms, creating a picturesque and mesmerizing landscape that captivates all who visit. For the best experience, join Hunza Adventure Tours, the top tour company in Pakistan, and immerse yourself in this breathtaking seasonal spectacle.
Discover the wonders of the Wenatchee River with a variety of river tours in Monitor, WA. Whether you're seeking thrilling whitewater rafting, peaceful kayaking, family-friendly float trips, or scenic sunset cruises, there's something for everyone. Enjoy fishing, wildlife spotting, bird watching, and more in this beautiful natural setting, perfect for outdoor enthusiasts and families alike.
Exploring Montreal's Artistic Heritage Top Art Galleries and Museums to VisitSpade & Palacio Tours
Montreal boasts a vibrant artistic heritage, showcased in its top art galleries and museums. From the expansive collections at the Montreal Museum of Fine Arts to the cutting-edge exhibits at the Musée d'art contemporain, discover the city's rich cultural landscape. Experience dynamic street art, indigenous works, and contemporary pieces, reflecting Montreal's diverse and innovative art scene.
Its running cost is among the diverse vital aspects you must consider before buying an electric scooter. Calculate the cost of getting e-scooter charge for your regular usage to calculate its economic efficiency, similar to people who investigate the mileage of petrol or diesel-driven scooters.
TRAVEL TO MT. RWENZORI NATIONAL PARK WITH NILE ABENTEUER SAFARIS.docxnileabenteuersafaris
Let’s explore the captivating Rwenzori Mountains National Park in Uganda with Nile Abenteuer Safaris. This UNESCO World Heritage Site, also known as the “Mountains of the Moon,” offers unparalleled beauty and diverse ecosystems. 🌿🏔️
Key Features of Rwenzori Mountains National Park:
Majestic Peaks:
Mount Rwenzori, Africa’s third-highest peak, dominates the landscape. Its snow-capped summits and glacier-draped slopes provide a challenging yet rewarding adventure for trekkers and climbers.
Ascending these peaks allows you to witness breathtaking vistas and experience the thrill of high-altitude trekking.
Biodiversity:
Explore the park’s rich biodiversity, which includes montane forests, alpine meadows, and towering cliffs.
Encounter rare and endemic species such as the Rwenzori turaco, Rwenzori red duiker, and Rwenzori three-horned chameleon.
Trekking Trails:
Embark on immersive trekking experiences along a network of trails. Choose from leisurely walks to multi-day expeditions.
Traverse verdant valleys, moss-draped forests, and marvel at cascading waterfalls as you ascend toward the summit.
Cultural Heritage:
Engage with local communities of the Bakonjo and Bamba people. Gain insight into their traditional way of life and cultural practices.
Discover the rich history and folklore surrounding the Rwenzori Mountains.
Planning Your Visit:
Trekking and Climbing:
Select from various trekking routes tailored to different skill levels and durations.
Experienced guides and porters ensure a safe and enjoyable journey to the summit.
Wildlife Viewing:
Embark on guided nature walks to spot diverse wildlife, including primates, birds, and endemic plant species.
Keep an eye out for the Rwenzori hyrax, blue monkeys, and various bird species.
Accommodation:
Rest and rejuvenate in comfortable lodges, campsites, and guesthouses within and around the park.
Experience warm hospitality amidst the tranquility of nature.
Conservation:
Support conservation efforts by adhering to park regulations and practicing responsible tourism.
Your visit contributes to preserving this pristine wilderness for future generations.
Embark on an Unforgettable Adventure:
Whether you seek the thrill of summiting Africa’s legendary peaks or the serenity of exploring remote landscapes, Mount Rwenzori promises an unforgettable journey into the heart of nature’s majesty. Start planning your expedition today and unlock the secrets of this captivating natural wonder!
Visit
https://nileabenteuer.com/tour_destination/mount-rwenzori-national-park/
https://www.rwenzoriexpeditions.com/treks/rwenzoris-gorilla-trek/
For more information;
WhatsApp: +256 752 397520
Email: info@nileabenteuer.com
Website: www.nileabenteuer.com
London Country Tours, the foremost travel partner offers customized Stonehenge tours from London coming with private tour guides and direct access to the inner circles. Visit: https://www.londoncountrytours.co.uk/tour/tours-to-stonehenge-oxford/
4 DAYS MASAI MARA WILDEBEEST MIGRATION SAFARI TOUR PACKAGE KENYABush Troop Safari
Join our 4-day Masai Mara Wildebeest Migration Safari in Kenya. Witness the incredible wildebeest migration, enjoy exciting game drives, and stay in comfortable lodges. Get up close and personal with one of nature's most amazing exhibits! Book Your Safari Today at - https://bushtroop-safaris.com/
MC INTERNATIONALS | TRAVEL COMPANY IN JHANGAshBhatt4
Experience the world with MC Internationals travel and tourism. From foreign getways to cultural concentration, we tailor unforgettable journeys for every traveler. Let us turn your dream into reality and create lasting memories. Explore with us today. #TRAVEL,COMPANY #BEST,TRAVEL,COMPANY #VISIT,VISA #EMPLOYMENT,VISA #STUDY,VISA #HAJJ,AND,UMRAH
During the coldest months, Italy transforms into a winter wonderland, providing visitors with a very unique experience. From the Settimana Bianca ski event to the lively Carnevale celebrations, Italy's winter festivities provide something for everyone. Enjoy hot cocoa, eat hearty comfort foods, and buy during winter deals. Explore the country's rich cultural past by participating in Settimana Bianca, and Carnevale, sipping hot chocolate, shopping during winter deals, and indulging in winter comfort foods. Visit our website https://timeforsicily.com/ for more information.
How To Change Name On Volaris Ticket.pdfnamechange763
How to change name on Volaris ticket? This is one of the most common questions asked by travelers flying with Volaris Airlines. The mentioned details can help you with your name rectification on the airline ticket. If you are still facing difficulties call the consolidation desk at +1-800-865-1848.
Antarctica- Icy wilderness of extremes and wondertahreemzahra82
In this presentation, we delve into the captivating realm of Antarctica, Earth's southernmost continent. This icy wilderness stands as a testament to extremes, with record-breaking cold temperatures and vast expanses of pristine ice. Antarctica's landscape is dominated by towering glaciers, colossal icebergs, and expansive ice shelves. Yet, amidst this frozen expanse, a rich tapestry of unique wildlife thrives, including penguins, seals, and seabirds, all finely attuned to survive in this harsh environment. Beyond its natural wonders, Antarctica also serves as a vital hub for scientific exploration, providing invaluable insights into climate change and the Earth's history
Discover Palmer, Puerto Rico, through an immersive cultural tour that unveils its rich history and vibrant traditions. Experience lively festivals, savor authentic cuisine, and explore local markets. Visit historical landmarks, museums, and stunning colonial architecture. Engage with friendly locals, enjoy live music, and hike scenic nature trails, all while participating in cultural workshops and discovering unique artisan crafts.
4. Apple Tree
dBase
A&P Inbound
collateral marketing
Media Outbound
publicity marketing
Strategies Sales Revenue
management
5. OTA, Last Minute
Reservation supply unsold Sales (Revenue) reviews rates
Inventory Promotions, eMarketing, Media Sales
inventory parity and push out on GDS, OTA
PR
10. Website/Channel Interaction Brand Exposure Generating Traffic SEO
Website
Communicate
Via inbound marketing
products/services/promo Awareness Keywords/Meta Tags
and CRM
tions
CRM
From us to client ATG Database Excitement of messages Picture format
11. Website/Channel Interaction Brand Exposure Generating Traffic SEO
Search Engine
In compliance with
SERP Keywords Moderate traffic
search engines
In compliance with
SERP Keywords Moderate traffic
search engines
In compliance with
SERP Keywords High traffic
search engines
12.
13. Website/Channel Interaction Brand Exposure Generating Traffic SEO
Relationship &
Engagement
Well indexed links, low
Rich media, high traffic Awareness Posting events
recall
Short message, high Traffic via mobile devise. In compliance with
140 Characters
traffic Re-direction limited search engines
In compliance with
B2B social media Awareness B2B
search engines
Leveraging on events,
In compliance with
Rich media, high traffic Awareness activities listed on
search engines
Google+
14. Website/Channel Interaction Brand Exposure Generating Traffic SEO
Review & Discussion
In compliance with
Property pages Endorsement Via travel forums
search engines
No property/business
Travel forums Via travel forums No links allowed
links
Property pages Travel forums Via travel forums No links allowed
No property/business
Travel forums No links allowed No links allowed
links
Property pages Travel forums No links allowed No links allowed
No property/business
Travel forums Via travel forums No links allowed
links
15. Website/Channel Interaction Brand Exposure Generating Traffic SEO
Blog & Publishing
Useful, relevant & Useful, relevant & In compliance with
Articles
interesting information interesting information search engines
Useful, relevant & Useful, relevant & In compliance with
Articles
interesting information interesting information search engines
Media material and Useful, relevant & In compliance with
Articles
publishing sharing interesting information search engines
Useful, relevant & Useful, relevant & In compliance with
Articles
interesting information interesting information search engines
Useful, relevant &
Useful, relevant & In compliance with
interesting information Articles
interesting information search engines
to entice pick-up
Useful, relevant & Useful, relevant & In compliance with
Articles
interesting information interesting information search engines
16. Website/Channel Interaction Brand Exposure Generating Traffic SEO
Sharing
In compliance with search
Video upload Video Links allowed
engines
In compliance with search
Images Images Links allowed
engines
In compliance with search
Video upload Video Links allowed
engines
In compliance with search
Location sharing Awareness Links allowed
engines
In compliance with search
Upload video Video Links allowed
engines
In compliance with search
Upload presentation Slides Links allowed
engines
17. Website/Channel Interaction Brand Exposure Generating Traffic SEO
Bookmark & News
sharing
In compliance with
User determined Linked to user High traffic
search engines
Partial compliance with
User determined Linked to new Moderate traffic
search engines
Partial compliance with
User determined Linked to user Moderate traffic
search engines
Partial compliance with
User determined Linked to user Low traffic
search engines
19. Vietnam: Emeraude , La Residence
Vietnam: Luala Café, Press Club, Tan My Design Café
Laos: Kamu Lodge, Villa Maly & Nava Mekong
Mon Tue Wed Thu Fri Mon Tue Wed Thu Fri
Website
Daily audit of website content and functionality. Daily audit of website content and functionality.
CRM
In conjunction with property tactical and media publicity. In conjunction with property tactical and media publicity.
20. Vietnam: Emeraude , La Residence
Vietnam: Luala Café, Press Club, Tan My Design Café
Laos: Kamu Lodge, Villa Maly & Nava Mekong
Monday Tuesday Wednesday Thursday Friday Monday Tuesday Wednesday Thursday Friday
Search
Engine
Monitor SERP Monitor SERP
Optimization on search engine. Optimization on search engine.
Optimization on search engine. Optimization on search engine.
21. Vietnam: Emeraude , La Residence
Vietnam: Luala Café, Press Club, Tan My Design Café
Laos: Kamu Lodge, Villa Maly & Nava Mekong
Monday Tuesday Wednesday Thursday Friday Monday Tuesday Wednesday Thursday Friday
Relationshi
p&
Engagemen
t
Quiz/Poll Quiz/Poll
about the Menu/Chef’ about the Menu/Chef’
Destination Promotion Destination Destination Promotion Promotion
Property/ s Special Property/ s Special
products products
Quiz/Poll Quiz/Poll
about the Menu/Chef’ about the Menu/Chef’
Destination Promotion Destination Destination Promotion Promotion
Property/ s Special Property/ s Special
products products
Update upon receipt from S&M Managers/Directors Update upon receipt from S&M Managers/Directors
Quiz/Poll Quiz/Poll
Menu/Chef’
about the Menu/Chef’ Destination about the
Promotion Destination s Special Destination Promotion Promotion
Property/ s Special Property/
products products
22. Vietnam: Emeraude , La Residence
Vietnam: Luala Café, Press Club, Tan My Design Café
Laos: Kamu Lodge, Villa Maly & Nava Mekong
Monday Tuesday Wednesday Thursday Friday Monday Tuesday Wednesday Thursday Friday
Review
and
Discussion
Review Review
Daily update NA
Daily update NA
Daily update NA
Daily update NA
Daily update NA
23. Vietnam: Emeraude , La Residence
Vietnam: Luala Café, Press Club, Tan My Design Café
Laos: Kamu Lodge, Villa Maly & Nava Mekong
Monday Tuesday Wednesday Thursday Friday Monday Tuesday Wednesday Thursday Friday
Blog &
Publishing
Update 1st Update
and 3rd every 2nd &
week 4th week
Update Update
Update upon receipt from S&M Managers/Directors Update upon receipt from S&M Managers/Directors
Update 1st Update
and 3rd every 2nd &
week 4th week
Update upon receipt from S&M Managers/Directors Update upon receipt from S&M Managers/Directors
Update 1st Update
and 3rd every 2nd &
week 4th week
24. Vietnam: Emeraude , La Residence
Vietnam: Luala Café, Press Club, Tan My Design Café
Laos: Kamu Lodge, Villa Maly & Nava Mekong
Monday Tuesday Wednesday Thursday Friday Monday Tuesday Wednesday Thursday Friday
Sharing
Create Create
montage & montage &
submit submit
Update Update
Create Create
montage & montage &
submit submit
Update Update
Create
montage &
submit
Update Update
25. Vietnam: Emeraude , La Residence
Vietnam: Luala Café, Press Club, Tan My Design Café
Laos: Kamu Lodge, Villa Maly & Nava Mekong
Monday Tuesday Wednesday Thursday Friday Monday Tuesday Wednesday Thursday Friday
Bookmark
& News
sharing
Submit 2 Submit 2 Submit 2 Submit 2
links links links links
Submit 2 Submit 2
links links
Submit 2 Submit 2
links links
Submit 2 Submit 2
links links