The healthcare industry is shaped by growing and evolving privacy regulations, staffing shortages, and increasing demand for services. Faced with these challenges, it is easy to understand why adoption of social media for marketing, collaboration and client communication has been an uphill battle. Healthcare professionals don’t know where to begin with sites like Twitter, Facebook and other social networks. They may also have trouble understanding how these networks can enhance their existing initiatives in either marketing, support or internal operations.
This document provides an overview and guidance on using Twitter for business purposes. It discusses setting up a Twitter account and profile, building a community through following relevant accounts and engaging in conversations, developing high-quality content, using applications to manage Twitter activities, and measuring performance. Exercises are included to help apply the concepts by setting up an account, posting tweets and retweets, direct messaging, and using analytics tools to monitor metrics. The goals are to derive real business benefits from Twitter and align it with other marketing channels through a customer-focused approach.
Twitter can be used to search for influencers and trends in real-time. Influencers often share ideas and documents that can help with research. Twitter Lists allow users to create customized real-time feeds by aggregating influencers. The document then discusses how to create an optimized Twitter profile, search Twitter, create private and public lists, follow influencers, use advanced search, identify influencers in different languages, use advertising to target messages, grow followers, and evaluate effectiveness.
Twitter is a social media platform that allows users to share short messages called tweets. Tweets can contain text, photos, videos, and links. Key aspects of Twitter include retweeting, mentioning other users with @, and using hashtags to categorize tweets. While Twitter was originally limited to 140 characters, it now allows longer messages and additional features like photos and polls. Both individuals and journalists use Twitter to share news and stay connected with others around the world.
This document discusses using Twitter as a case study for social media as a tool for business expansion. It provides examples of social media, background on how businesses use social media to connect with customers, generate leads, and manage reputation. The document then focuses on Twitter, explaining what Twitter is, providing facts about Twitter, and how businesses can use Twitter to connect with customers, increase brand awareness, and potentially increase sales. It offers tips for setting up a Twitter account and strategies for writing engaging content and getting more retweets to maximize the benefits of Twitter for business.
This document provides tips on how to use Twitter for job searching. It discusses that Twitter allows users to connect with others based on common interests and is a valuable networking tool. Some key points include following companies and people in your industry, posting regular updates about your job search to stay top of mind, and directly reaching out to contacts for referrals or information on potential job openings. Employers also use Twitter to post available jobs.
This document provides an overview of Twitter and how it can be used professionally. It begins with definitions of Twitter and discusses its core functionality. It then explores how Twitter integrates with other social media and applications. The document outlines best practices for building a following and presence on Twitter. It provides examples of how different industries and professionals, such as publishers, hospitals, doctors, and pharmaceutical companies utilize Twitter. Finally, it discusses developing a Twitter personality and includes resources for learning more about using Twitter.
- Twitter is a microblogging site that allows users to post brief text updates of up to 140 characters. It has over 200 followers for the Foreign and Commonwealth Office (FCO) Twitter channel.
- The FCO uses Twitter to post press releases, blog promotions, and job advertisements. Automatic tools like Twitterfeed help post content from other sources.
- Opportunities for future use include travel advice, consular services, digital diplomacy, and targeted campaigns. However, there are also risks to consider with expanding use of Twitter.
This document provides an introduction to using Twitter professionally. It discusses:
1. The basics of Twitter, including what a tweet is, hashtags, mentions, and retweets.
2. Useful cases for Twitter in a professional environment, such as reaching your audience, direct and targeted communication, monitoring information, and publicizing content.
3. How to get started with Tweetdeck, a tool for managing Twitter, including creating an account, following others, writing tweets, and experimenting with Tweetdeck functions.
This document provides an overview and guidance on using Twitter for business purposes. It discusses setting up a Twitter account and profile, building a community through following relevant accounts and engaging in conversations, developing high-quality content, using applications to manage Twitter activities, and measuring performance. Exercises are included to help apply the concepts by setting up an account, posting tweets and retweets, direct messaging, and using analytics tools to monitor metrics. The goals are to derive real business benefits from Twitter and align it with other marketing channels through a customer-focused approach.
Twitter can be used to search for influencers and trends in real-time. Influencers often share ideas and documents that can help with research. Twitter Lists allow users to create customized real-time feeds by aggregating influencers. The document then discusses how to create an optimized Twitter profile, search Twitter, create private and public lists, follow influencers, use advanced search, identify influencers in different languages, use advertising to target messages, grow followers, and evaluate effectiveness.
Twitter is a social media platform that allows users to share short messages called tweets. Tweets can contain text, photos, videos, and links. Key aspects of Twitter include retweeting, mentioning other users with @, and using hashtags to categorize tweets. While Twitter was originally limited to 140 characters, it now allows longer messages and additional features like photos and polls. Both individuals and journalists use Twitter to share news and stay connected with others around the world.
This document discusses using Twitter as a case study for social media as a tool for business expansion. It provides examples of social media, background on how businesses use social media to connect with customers, generate leads, and manage reputation. The document then focuses on Twitter, explaining what Twitter is, providing facts about Twitter, and how businesses can use Twitter to connect with customers, increase brand awareness, and potentially increase sales. It offers tips for setting up a Twitter account and strategies for writing engaging content and getting more retweets to maximize the benefits of Twitter for business.
This document provides tips on how to use Twitter for job searching. It discusses that Twitter allows users to connect with others based on common interests and is a valuable networking tool. Some key points include following companies and people in your industry, posting regular updates about your job search to stay top of mind, and directly reaching out to contacts for referrals or information on potential job openings. Employers also use Twitter to post available jobs.
This document provides an overview of Twitter and how it can be used professionally. It begins with definitions of Twitter and discusses its core functionality. It then explores how Twitter integrates with other social media and applications. The document outlines best practices for building a following and presence on Twitter. It provides examples of how different industries and professionals, such as publishers, hospitals, doctors, and pharmaceutical companies utilize Twitter. Finally, it discusses developing a Twitter personality and includes resources for learning more about using Twitter.
- Twitter is a microblogging site that allows users to post brief text updates of up to 140 characters. It has over 200 followers for the Foreign and Commonwealth Office (FCO) Twitter channel.
- The FCO uses Twitter to post press releases, blog promotions, and job advertisements. Automatic tools like Twitterfeed help post content from other sources.
- Opportunities for future use include travel advice, consular services, digital diplomacy, and targeted campaigns. However, there are also risks to consider with expanding use of Twitter.
This document provides an introduction to using Twitter professionally. It discusses:
1. The basics of Twitter, including what a tweet is, hashtags, mentions, and retweets.
2. Useful cases for Twitter in a professional environment, such as reaching your audience, direct and targeted communication, monitoring information, and publicizing content.
3. How to get started with Tweetdeck, a tool for managing Twitter, including creating an account, following others, writing tweets, and experimenting with Tweetdeck functions.
This document summarizes a workshop for MBA candidates on using Twitter effectively. It discusses what Twitter is, how to use it for networking, research and personal branding, and cautions that while not necessary to have an active profile, most advanced applications require an account. The workshop demonstrates Twitter searches, encourages tailoring one's perspective to career goals, and stresses curating one's profile to appear consistently smart and professional. Advanced tools from third parties can facilitate surveillance of topics through search.
Social media allows direct communication with a community through technology. It connects people more quickly than previous technologies - it took Facebook less than 9 months to reach 100 million users whereas it took television 13 years to reach the same number. The document discusses the major social media platforms of LinkedIn, Facebook, and Twitter and provides tips on using each one to engage your community and integrate social media into sales, customer service, and branding efforts. It recommends starting with 10 minutes a day to set up accounts and connect with others as a way to get started with social media.
This document provides information about several social media and messaging applications:
- WhatsApp is an internet messenger that allows free messaging, videos, and photos between contacts linked from a user's phone or Facebook.
- Kik is similar to WhatsApp but was originally made for Android devices. It allows instant chat messaging without linking to Facebook by adding contacts directly.
- Snapchat allows sending photos, videos and drawings with a time limit on how long recipients can view them before they are deleted from the sender and Snapchat's servers.
- Instagram is a social network where users can post photos and videos to their profile and news feed and follow other users while connecting to Twitter and Facebook. Privacy settings can
This document provides an introduction to Twitter and how to use it effectively for activism, known as "Twittivism." It defines common Twitter terminology and explains that Twitter allows users to connect globally through short messages called tweets. The document encourages readers to see Twitter not just as a social platform, but as a tool for real activism by tracking information and sharing it with followers. It notes that Twitter has over 140 million active users who produce 340 million tweets daily, showing its potential for organizing and communicating ideas to drive people to action.
The document discusses why Twitter is an important social media platform for businesses and professionals, particularly in the accounting field. It provides an overview of Twitter, explaining what it is and how it works with concepts like tweets, hashtags, retweets, and followers. It emphasizes that Twitter allows you to build your professional network, market your business, share knowledge, and stay informed on industry news and trends. Statistics show huge growth in accounting professionals using Twitter to connect with colleagues and clients.
Twitter is a social media platform that allows users to post short messages called tweets. Tweets can include text, photos, videos, and links. Users can follow other users to see their tweets in their timeline. While some people use Twitter to share mundane details, others use it to connect with celebrities, get news updates, find information on specific topics through search, and for brands to communicate with customers. The basics of Twitter involve creating an account, finding people to follow, viewing tweets in your timeline, and posting your own tweets. Additional features allow users to reply to and retweet other tweets. People often include hashtags to make tweets easier to find on specific topics or events.
Social media networks like Facebook, Twitter, and LinkedIn generate interest as new ways to reach customers. While social media is not a replacement for email, it can complement email marketing by reaching customers in different places and allowing more communication avenues. Heavy social media users actually use email more than casual users due to notifications from social networks. This presents an opportunity for marketers, as more email exposure means more chances for people to see marketing messages. The document then provides an overview of the major social networks Facebook, Twitter, and LinkedIn.
1. The document provides an overview of a presentation on using Twitter for graduate students and health researchers.
2. It discusses the results of a survey about Twitter use, the presenter's experience with Twitter, how to set up an account, what to tweet about, and tips for using Twitter professionally.
3. The presentation aims to convince attendees of the benefits of Twitter for knowledge sharing and networking in health research.
Twitter is a microblogging platform that allows users to post updates of up to 140 characters. Users can follow celebrities and organizations to get quick updates on news and events. They can also customize their profiles, send direct messages, and browse trending topics. While still relatively new, Twitter has been successful in connecting different types of people and organizations and allowing real-time information sharing.
This document provides guidance on how to get started using Twitter for marketing purposes. It explains what Twitter is, how it works, who uses it and why it can be effective for marketers. It then provides step-by-step instructions on setting up a Twitter account and profile, including choosing a username, adding important profile information and customizing the look. The document also discusses best practices for tweeting, including engaging with others, avoiding direct sales pitches, and using features like replies and direct messages. The overall goal is to help users understand Twitter and use it successfully to build relationships and promote their business.
The document provides an overview of how to use Twitter effectively for both personal and business purposes. It discusses the key features of Twitter including retweeting, hashtags, following others, direct messaging. It also provides tips on who to follow, how to engage journalists, tools like TweetDeck, and dos and don'ts for using Twitter professionally.
Twitter and Facebook are the new phenomena. Many Facebook users and other users fail to understand how Twitter could be used, especially if Facebook has done a wonderful job connecting to friends and family. This presentation clears up the confusion and unveils opportunities in front of you.
The document provides instructions for creating a Facebook account and customizing your profile. It outlines the basic steps to set up an account, including providing name, email, birthday and password. It emphasizes completing your profile with details like education and work to help others find you. Additionally, it recommends taking advantage of Facebook's vanity URL feature to create a shorter, more memorable URL for your profile like Facebook.com/YourName to make it easier for people to find and share your profile.
This document provides an introduction to Twitter and how to use it. It outlines what Twitter is, how to sign up and find people to follow. It then discusses how to use features like retweeting, URL shortening, hashtags, direct messaging and updating Twitter from different apps. It concludes with tips on Twitter etiquette such as being transparent about your work and avoiding spamming other users.
Social Media 101 Presentation - Bringing the World to Your Desktopslicecomm
This document provides an overview of social media and how to get started using key platforms like LinkedIn, Facebook, and Twitter. It defines social media as technology-enabled direct communication with a community. Some key statistics are presented on user growth rates for popular social media sites. The document then discusses how your existing contacts like clients, colleagues and friends are already part of your community and social media allows you to better connect with them. It provides guidance on using LinkedIn, Facebook and Twitter to engage your community and integrate social media into sales, customer service and branding efforts. The document concludes by outlining a 10 day plan to set up accounts and begin participating on the main social media platforms.
Email, mobile and social marketing for small and medium-sized enterprisesGraphicMail
Email as the backbone of digital marketing communications - and how to integrate it with social and mobile. Tips, trends, research and
case studies. Compiled by Barbara Ulmi, marketing director at GraphicMail.
Twitter 101 - an introduction to TwitterKeith Bradnam
A broad overview of everything to do with twitter. Aimed at the newcomer who may have heard of twitter, and would like to know more.
This slideshow is from a presentation that I give regularly at my local community network.
This document provides an introduction and overview on how to use Twitter for marketing purposes. It explains what Twitter is, how it works, who uses it, and why it can be effective for marketers. It then provides step-by-step instructions on setting up a Twitter account and profile, including choosing a username, adding important profile information and a photo. The document also covers how to post tweets, engage with others through replies and direct messages, and offers best practices for using Twitter as a marketing tool.
This document summarizes a breakout session at a health literacy conference on using tweets for engagement and health messaging. It introduces the three presenters and their areas of expertise in health communication and social media. It then outlines the objectives of the session, which are to effectively use Twitter and tweet chats for health literacy messaging, establish and structure tweet chats, and analyze participant feedback. The rest of the document provides details on how to create effective health messages as tweets, examples of good and bad tweets, how to create and structure a tweet chat, and Twitter tools and etiquette.
Use and Applications of Social Media in ResearchHarris Lygidakis
This is a presentation about the Use and Applications of Social Media in Medical Research.
A big thanks to the #hcsmanz community and all the Twitter and Social Media users that made this presentation possible by providing valuable material.
This document summarizes a workshop for MBA candidates on using Twitter effectively. It discusses what Twitter is, how to use it for networking, research and personal branding, and cautions that while not necessary to have an active profile, most advanced applications require an account. The workshop demonstrates Twitter searches, encourages tailoring one's perspective to career goals, and stresses curating one's profile to appear consistently smart and professional. Advanced tools from third parties can facilitate surveillance of topics through search.
Social media allows direct communication with a community through technology. It connects people more quickly than previous technologies - it took Facebook less than 9 months to reach 100 million users whereas it took television 13 years to reach the same number. The document discusses the major social media platforms of LinkedIn, Facebook, and Twitter and provides tips on using each one to engage your community and integrate social media into sales, customer service, and branding efforts. It recommends starting with 10 minutes a day to set up accounts and connect with others as a way to get started with social media.
This document provides information about several social media and messaging applications:
- WhatsApp is an internet messenger that allows free messaging, videos, and photos between contacts linked from a user's phone or Facebook.
- Kik is similar to WhatsApp but was originally made for Android devices. It allows instant chat messaging without linking to Facebook by adding contacts directly.
- Snapchat allows sending photos, videos and drawings with a time limit on how long recipients can view them before they are deleted from the sender and Snapchat's servers.
- Instagram is a social network where users can post photos and videos to their profile and news feed and follow other users while connecting to Twitter and Facebook. Privacy settings can
This document provides an introduction to Twitter and how to use it effectively for activism, known as "Twittivism." It defines common Twitter terminology and explains that Twitter allows users to connect globally through short messages called tweets. The document encourages readers to see Twitter not just as a social platform, but as a tool for real activism by tracking information and sharing it with followers. It notes that Twitter has over 140 million active users who produce 340 million tweets daily, showing its potential for organizing and communicating ideas to drive people to action.
The document discusses why Twitter is an important social media platform for businesses and professionals, particularly in the accounting field. It provides an overview of Twitter, explaining what it is and how it works with concepts like tweets, hashtags, retweets, and followers. It emphasizes that Twitter allows you to build your professional network, market your business, share knowledge, and stay informed on industry news and trends. Statistics show huge growth in accounting professionals using Twitter to connect with colleagues and clients.
Twitter is a social media platform that allows users to post short messages called tweets. Tweets can include text, photos, videos, and links. Users can follow other users to see their tweets in their timeline. While some people use Twitter to share mundane details, others use it to connect with celebrities, get news updates, find information on specific topics through search, and for brands to communicate with customers. The basics of Twitter involve creating an account, finding people to follow, viewing tweets in your timeline, and posting your own tweets. Additional features allow users to reply to and retweet other tweets. People often include hashtags to make tweets easier to find on specific topics or events.
Social media networks like Facebook, Twitter, and LinkedIn generate interest as new ways to reach customers. While social media is not a replacement for email, it can complement email marketing by reaching customers in different places and allowing more communication avenues. Heavy social media users actually use email more than casual users due to notifications from social networks. This presents an opportunity for marketers, as more email exposure means more chances for people to see marketing messages. The document then provides an overview of the major social networks Facebook, Twitter, and LinkedIn.
1. The document provides an overview of a presentation on using Twitter for graduate students and health researchers.
2. It discusses the results of a survey about Twitter use, the presenter's experience with Twitter, how to set up an account, what to tweet about, and tips for using Twitter professionally.
3. The presentation aims to convince attendees of the benefits of Twitter for knowledge sharing and networking in health research.
Twitter is a microblogging platform that allows users to post updates of up to 140 characters. Users can follow celebrities and organizations to get quick updates on news and events. They can also customize their profiles, send direct messages, and browse trending topics. While still relatively new, Twitter has been successful in connecting different types of people and organizations and allowing real-time information sharing.
This document provides guidance on how to get started using Twitter for marketing purposes. It explains what Twitter is, how it works, who uses it and why it can be effective for marketers. It then provides step-by-step instructions on setting up a Twitter account and profile, including choosing a username, adding important profile information and customizing the look. The document also discusses best practices for tweeting, including engaging with others, avoiding direct sales pitches, and using features like replies and direct messages. The overall goal is to help users understand Twitter and use it successfully to build relationships and promote their business.
The document provides an overview of how to use Twitter effectively for both personal and business purposes. It discusses the key features of Twitter including retweeting, hashtags, following others, direct messaging. It also provides tips on who to follow, how to engage journalists, tools like TweetDeck, and dos and don'ts for using Twitter professionally.
Twitter and Facebook are the new phenomena. Many Facebook users and other users fail to understand how Twitter could be used, especially if Facebook has done a wonderful job connecting to friends and family. This presentation clears up the confusion and unveils opportunities in front of you.
The document provides instructions for creating a Facebook account and customizing your profile. It outlines the basic steps to set up an account, including providing name, email, birthday and password. It emphasizes completing your profile with details like education and work to help others find you. Additionally, it recommends taking advantage of Facebook's vanity URL feature to create a shorter, more memorable URL for your profile like Facebook.com/YourName to make it easier for people to find and share your profile.
This document provides an introduction to Twitter and how to use it. It outlines what Twitter is, how to sign up and find people to follow. It then discusses how to use features like retweeting, URL shortening, hashtags, direct messaging and updating Twitter from different apps. It concludes with tips on Twitter etiquette such as being transparent about your work and avoiding spamming other users.
Social Media 101 Presentation - Bringing the World to Your Desktopslicecomm
This document provides an overview of social media and how to get started using key platforms like LinkedIn, Facebook, and Twitter. It defines social media as technology-enabled direct communication with a community. Some key statistics are presented on user growth rates for popular social media sites. The document then discusses how your existing contacts like clients, colleagues and friends are already part of your community and social media allows you to better connect with them. It provides guidance on using LinkedIn, Facebook and Twitter to engage your community and integrate social media into sales, customer service and branding efforts. The document concludes by outlining a 10 day plan to set up accounts and begin participating on the main social media platforms.
Email, mobile and social marketing for small and medium-sized enterprisesGraphicMail
Email as the backbone of digital marketing communications - and how to integrate it with social and mobile. Tips, trends, research and
case studies. Compiled by Barbara Ulmi, marketing director at GraphicMail.
Twitter 101 - an introduction to TwitterKeith Bradnam
A broad overview of everything to do with twitter. Aimed at the newcomer who may have heard of twitter, and would like to know more.
This slideshow is from a presentation that I give regularly at my local community network.
This document provides an introduction and overview on how to use Twitter for marketing purposes. It explains what Twitter is, how it works, who uses it, and why it can be effective for marketers. It then provides step-by-step instructions on setting up a Twitter account and profile, including choosing a username, adding important profile information and a photo. The document also covers how to post tweets, engage with others through replies and direct messages, and offers best practices for using Twitter as a marketing tool.
This document summarizes a breakout session at a health literacy conference on using tweets for engagement and health messaging. It introduces the three presenters and their areas of expertise in health communication and social media. It then outlines the objectives of the session, which are to effectively use Twitter and tweet chats for health literacy messaging, establish and structure tweet chats, and analyze participant feedback. The rest of the document provides details on how to create effective health messages as tweets, examples of good and bad tweets, how to create and structure a tweet chat, and Twitter tools and etiquette.
Use and Applications of Social Media in ResearchHarris Lygidakis
This is a presentation about the Use and Applications of Social Media in Medical Research.
A big thanks to the #hcsmanz community and all the Twitter and Social Media users that made this presentation possible by providing valuable material.
NonProfits can use Twitter to successfully engage donors, create event buzz, recruit volunteers, and gain exposure. Find out how to best use this powerful tool.
Don Martelli gives a presentation on using Twitter for business purposes. He covers the basics of Twitter, including how to sign up and customize your profile. He also discusses how to find people on Twitter and tools for using Twitter. Martelli then provides examples of how companies like Wells Fargo and Best Doctors have used Twitter for marketing and public relations. He concludes with best practices for using Twitter and ways to measure effectiveness.
The document provides tips for using Twitter effectively as part of a communications strategy. It advises professionals to first sign up and choose influential people to follow in order to listen, learn what interests them, and eventually start contributing to conversations. While pitching directly on Twitter is not recommended, establishing relationships can help with pitches through other channels. Using Twitter's character limit can improve concise writing skills.
The document provides an introductory guide on how to use Twitter for business. It discusses setting up and optimizing a Twitter profile, including signing up, personalizing the profile, finding people to follow and engage with, and tracking analytics. It also covers using Twitter for marketing, lead generation, PR, customer service, and social search. The overall document serves as an introduction to Twitter and provides strategies for businesses to utilize Twitter's relationship-building capabilities.
The document provides a guide on how to use Twitter for business purposes. It discusses setting up a Twitter account and optimizing the profile. The key steps include:
1. Choosing a username and signing up for an account.
2. Personalizing the profile by adding a photo, name, location, website URL, and brief bio.
3. Beginning to tweet in order to engage others and get your content visible before focusing on finding people to follow.
The document emphasizes making the account and profile look authentic and personalized in order to effectively engage with others on Twitter for business goals.
The document provides an introductory guide on how to use Twitter for business. It discusses setting up and optimizing a Twitter profile, including signing up, personalizing the profile, finding people to follow, getting followers, and engaging with your network. It then covers using Twitter for marketing, lead generation, public relations, customer service, and tracking campaigns. The goal is to help businesses understand how to develop relationships and promote their brand on Twitter.
The document provides an introductory guide on how to use Twitter for business. It discusses setting up and optimizing a Twitter profile, including signing up, personalizing the profile, finding people to follow, getting followers, and engaging with your network. It then covers using Twitter for marketing, lead generation, public relations, customer service, and tracking campaigns. The goal is to help businesses understand how Twitter can be used as a relationship-building tool to meet potential customers, promote brands, and interact with client bases.
Twitter is a social media platform that allows users to share short messages called tweets. Tweets can include text, photos, videos and links, and can be replied to or shared by other users. By following other accounts, users see tweets from those accounts on their Twitter home page or feed. Hashtags allow tweets about certain topics to be found more easily. Businesses and organizations use Twitter to engage with customers and share information. With over 400 million tweets sent per day, Twitter is a widely used platform for communication and discovery.
The document provides tips and strategies for using social media effectively as a journalist, noting that social media can help connect with sources and readers, promote content, and find story ideas; it also discusses specific platforms like Twitter, Facebook, and livestreaming and how to develop a social media strategy and presence.
This document provides guidance on effectively live tweeting conferences and events on Twitter. It recommends preparing in advance by creating a hashtag, listing speaker details, and using tools like TweetDeck or Hootsuite. During the event, it suggests limiting tweets to 2 per minute, enlisting a partner, taking photos, and focusing on insightful content. Afterward, using an app like Chirpstory to structure tweets into a story. The document also includes a glossary of common Twitter terms to help new users understand concepts like hashtags, retweets, and mentions.
Social media is an important component of today’s public relations toolbox. But is your organization effectively leveraging its use to deliver key messages and accomplish strategic business goals? This program was used for a session at the PRSA-Lookout Chapter\'s annual conference that explores how to take your social media presence beyond simply being present to engaging in conversations that advance your organization while enhancing your target audience’s social media experience.
The document provides guidance on using Twitter for marketing purposes. It discusses setting up a Twitter profile according to best practices, including choosing a username, customizing the profile, privacy settings, adding a profile photo, customizing the background, and customizing the header. It also provides an overview of what Twitter is, its usage statistics, and how companies can develop a business case for using Twitter to meet marketing objectives like increasing brand awareness, traffic, sales, and customer retention.
The document provides an introduction to Twitter for educators, including what Twitter is, why educators may want to use it, and how to get started using it effectively. It explains that Twitter allows users to send and read short text-based posts called tweets. It recommends that educators use Twitter to share resources, participate in professional development, and communicate with parents. It then provides guidance on setting up an account, finding people to follow, getting followers, common Twitter terminology, apps to use, best practices, and additional resources.
Twitter allows users to post short messages called tweets. It was founded in 2006 and spun off as a separate company in 2007 with Jack Dorsey as CEO. While similar to Facebook in some ways, Twitter encourages sharing brief updates rather than long posts. Tweets on their own are not always reliable sources of information as they could lack context or verification. Some argue Twitter qualifies as a form of journalism when used by reporters to share breaking news, but others say it does not meet the definition. Twitter's business model is still being defined but may involve advertising, promoted tweets, accounts, and trends. Businesses use Twitter to connect with customers, share information, and create an online presence. Privacy is a concern as some third-party
This document provides an overview of social media and strategies for using social media successfully. It discusses the key aspects of various social media platforms like Facebook, Twitter, LinkedIn and tools for sharing content. It emphasizes the importance of having a strategy, listening to audiences, engaging with users by sharing content and relinquishing some control. It also stresses measuring the results of social media efforts.
- Twitter is a microblogging and messaging service that allows users to post short updates called tweets, which are limited to 140 characters. It was founded in 2006 by Jack Dorsey, Evan Williams, and Biz Stone.
- Microblogging involves posting small pieces of content like text, photos, links or videos to keep people updated on what you're doing and stay aware of what others are doing. Twitter is one of the most popular microblogging platforms.
- People use Twitter for various reasons like keeping in touch with friends, sharing ideas, finding news, work purposes, and research. However, most people use it to keep in touch with friends or share thoughts.
Similar to Get Started in Social Media for Healthcare IT (20)
This document summarizes a presentation about preparing and adapting marketing strategies for the 2020 holiday season given the changes brought about by the COVID-19 pandemic. It discusses the results of a survey of 154 senior executives on their views of market changes and consumer behavior. Some of the key points made are that most companies feel they can adapt quickly to changes, this holiday season will have more online shopping and less travel and social gatherings, and personalization and trust in brands will be increasingly important. It also suggests that investments in websites and digital marketing will be more important than ever.
Transforming Pharmacovigilance Workflows with AI & Automation Perficient, Inc.
Medical information call centers have an opportunity to transform the way they capture, code, and analyze adverse events (AEs) and product quality complaints (PQCs) with artificial intelligence (AI) and automation.
The use of such innovative technology improves data quality and consistency, compliance, and operational efficiency. It helps reduce the frequency of your pharmacovigilance (PV) operations resources going home, saying, “I have more to do at the end of the day than I did when I started."
Our one-hour, on-demand webinar shows you how you can use AI and automation to turbo-charge your end-to-end PV system. Use cases and demonstrations will include:
Analyzing safety data
Auto-coding verbatim terms to official medical dictionary terms
Auto-creating an AE case in your database
Converting speech to text
The Secret to Acquiring and Retaining Customers in Financial ServicesPerficient, Inc.
The document discusses customer intelligence in the financial services industry. It defines customer intelligence as the strategic combination of data, analytics, technology, and operations to acquire and retain customers through data-driven insights. It outlines challenges such as legacy systems, lack of skills, and no coherent strategy. It provides examples of how insurers and banks are using customer data for personalization. It also presents a customer intelligence framework and discusses measures for customer engagement, acquisition, and retention.
Oracle Strategic Modeling Live: Defined. Discussed. Demonstrated.Perficient, Inc.
The only thing certain about forecasting in a volatile economy is that the future is unpredictable. Historically, organizations have effectively utilized statistical techniques for short-term business planning, but leveraging actuals no longer allows us to predict the future. The ability to be prepared, responsive, and agile under these conditions is becoming a crucial success factor. Oracle Strategic Modeling can help you better navigate change to cope with uncertainty.
If your CFO’s questions regarding earnings, liquidity, and cash flow are unceasing and far-reaching, watch our on-demand webinar for a deep dive into strategic modeling. We modeled real-world scenarios to show how you can:
Quickly and easily develop a hierarchical model of your business
Leverage multiple pre-built functions to forecast key performance drivers
Provide transparency on forecasted financials via audit trail
Utilize goal seek to set financial targets and estimate the financials drivers necessary to achieve it
Perform sophisticated “what-if” analysis via simulations to improve the accuracy of your forecast
Use built-in dashboard functionality to deliver powerful reporting capabilities
While many stay-at-home orders have been lifted, consumers’ new digital buying behaviors and habits are here to stay. Watch our panel discussion on the accelerated need for commerce and learn how commerce and content can transform our digital economy.
Topics include:
-What is the “experience economy” and how do you leverage it? -If you move beyond product and price, what’s next?
-How business models have shifted and what you can do to break down silos and leverage new processes to capture the digital dollar.
-How organizations have built agile teams to address the ever-changing needs of customers, including responsive approaches that address the omnichannel consumer.
-Technologies that are best suited to enable your business and customers – and how headless commerce has changed the game.
-How the future of commerce is changing, and what you should do now to prepare.
Our panel features Jordan Jewell, IDC Research analyst known for his insight into the commerce industry. Joining him from Perficient is general manager Brian Beckham, who brings deep expertise in content management and empowering organizations in their digital transformations. Rounding out the panel is Episerver’s Joey Moore, who has spent the last decade helping organizations across the globe advance their digital maturity.
Centene's Financial Transformation Journey: A OneStream Success StoryPerficient, Inc.
Centene, a large multi-line managed care organization, was looking to modernize and streamline its corporate performance management (CPM) applications.
Centene had to move data between platforms multiple times during the close process so that close data could be fully consolidated and made available for reporting. This process had numerous challenges and inefficiencies that Centene wished to improve upon so that they could provide a more streamlined and more transparent process to the functional teams that leverage consolidated financials in their systems for reporting and analysis.
Centene chose OneStream XF for global and US consolidations, currency conversion, eliminations, and ownership percentage.
Michael Vannoni, director, financial systems solutions discussed the migration to OneStream XF including:
-Factors leading to the selection of OneStream XF
-Details of the solution design
-Benefits realized with global consolidation implementation
-Future planned enhancements
WHODrug Koda, developed by Uppsala Monitoring Centre (UMC), is an automated coding service, which uses artificial intelligence (AI) to automate the coding of drug names and ATC selections, improving consistency and operational efficiency. It can also be used to accelerate dictionary upgrades, including the transition from WHODrug B2 format to B3.
Through API (Application Programming Interface) web services, the coding engine can be integrated with custom or off-the-shelf drug safety, medical coding, or data management systems.
In this webinar, Perficient and UMC discussed WHODrug Koda and how you can integrate it into your medical coding activities.
Preparing for Your Oracle, Medidata, and Veeva CTMS Migration ProjectPerficient, Inc.
There are multiple reasons why companies migrate to a new clinical trial management system (CTMS). Still, the two most common are mergers and acquisitions (i.e., CTMS consolidation) and the desire to switch CTMS vendors. Regardless of the reason, many of the best practices, processes, and tools are the same.
In this webinar, we looked at the migration approaches taken across several case studies. You’ll come away with an understanding of:
Pros and cons of each CTMS migration method
Types of migration tools, including APIs, ETL tools, and adapters
Approximate timelines and costs associated with each migration method
The topics discussed in this webinar can be applied to any CTMS migration project, whether you’re moving to or from Oracle’s Siebel CTMS, Medidata’s Rave CTMS, and Veeva’s Vault CTMS.
Accelerating Partner Management: How Manufacturers Can Navigate Covid-19Perficient, Inc.
The pandemic has ushered in a new normal for manufacturers, and the impact of digital communication is more important than ever.
View our on-demand webinar with Tony Kratovil, Regional Vice President of Manufacturing at Salesforce, and Eric Dukart, National Sales Executive at Perficient. They covered why the right digital strategies are critical for manufacturers in the wake of COVID-19.
Our webinar covered:
Current challenges with forecasting, collaboration, and disruptions to distribution networks.
Insights for stabilizing operations, accelerating partner management, and developing a digital strategy that differentiates your business.
Candid Q&A with real-world examples.
New Work.com resources to help manufacturers restart safely and rebuild.
Tools and resources to move forward – fast.
The Critical Role of Audience Intelligence with Eric Enge and Rand FishkinPerficient, Inc.
Things move quickly in marketing. How do you identify what your customers need and how you can help? Now more than ever, audience intelligence is the key.
Audience intelligence is about understanding your target customers, their needs, what resonates with them, and how you can reach them. Eric Enge (Digital Marketing Principal, Perficient) and Rand Fishkin (Co-Founder & CEO, SparkToro) discussed this topic live on May 7, 2020. Watch to hear tactics for gaining a better understanding of your customers, how to use audience intelligence to optimize your marketing now, and more.
Cardtronics, the global leader in ATM deployment and management, decided to retire its on-premises Hyperion solution to gain the operational efficiencies, features, and functionality provided by a best-in-class cloud solution.
Cardtronics chose Oracle EPM Cloud including Financial Consolidation and Close, Planning, Management Reporting, Account Reconciliation, Enterprise Data Management, as well as Oracle Analytics Cloud.
In this video, project owner Richard Ng, director, financial systems, Cardtronics, discusses the migration to Oracle EPM Cloud including:
Multi-release 18-month deployment schedule across multiple countries
Benefits of a global Chart of Accounts for ERP and EPM
Seamless integration across ERP Cloud, HCM Cloud, and EPM Cloud
Michelle Gilbert presented on new features and updates in Microsoft Teams. Key points include:
- Over 100 new features were added to Teams in 2018 across chat and collaboration, meetings and calling, apps and workflows, and admin and security.
- In 2019, additional features were added including private channels, location sharing in meetings, praise badges in chats, and new meeting roles.
- Upcoming features will allow adding additional participants to meeting chats, proximity-based meeting joins, and "Meetings First" mode to optimize Teams for meetings.
Empower Your Organization with Teams & Remote Work Crisis ManagementPerficient, Inc.
The document discusses crisis management and how technology can help organizations prepare for and respond to crises. It defines crisis management and lists its key aspects such as communications, disaster response plans, risk audits, and minimizing financial and reputational impacts. It then describes several Microsoft technologies and tools that can assist with crisis communication, remote work, and automating responses, including SharePoint, Yammer, Teams, bots, and templates built using the Power Platform.
Implementing Microsoft Teams in phases allows organizations to assess current communication tools, pilot the new platform, and track results to change user behaviors over time. Key steps include planning a client-specific strategy, conducting technical pilots and end-user training, and consulting business units on adopting new collaborative behaviors supported by Teams. Incentives like prizes and gamification can boost user engagement with learning activities at each phase of deployment.
Microsoft Teams: Measuring Activity of Employees Working from HomePerficient, Inc.
This document introduces Ed Senez as the president and co-founder of the company. It poses questions about how digitally transformed the company currently is, what success in digital transformation would look like, how to know if digital transformation efforts are providing business value, and why the business should fund ongoing digital transformation initiatives. The document does not provide any further details or context to answer these questions.
Securing Teams with Microsoft 365 Security for Remote WorkPerficient, Inc.
The document discusses implementing a Zero Trust security model using Microsoft 365 services. It provides 12 key tasks for security teams to quickly implement important capabilities for remote work, including enabling multi-factor authentication, configuring threat protection in Office 365 and Azure, implementing mobile device management with Intune, and training users. It also maps the tasks to Microsoft 365 licensing plans to help organizations determine which capabilities they can access.
This document introduces Ron Jones and David Chapman as directors at Perficient, a Microsoft partner with nearly 4,000 team members globally. It promotes Perficient's remote-ready services for digital transformation projects using Microsoft 365, including free virtual consultations, rapid Teams deployment in 10 days, and crisis communication solutions. An agenda outlines training and engagement activities to accelerate Teams adoption. Upcoming webinars on security, change management and knowledge management are also listed.
Preparing for Project Cortex and the Future of Knowledge ManagementPerficient, Inc.
Microsoft has turned traditional enterprise content management on its head with its recent announcement of Project Cortex.
Project Cortex uses advanced artificial intelligence to harness collective knowledge from across the enterprise and automatically organize it into shared topics like projects, products, processes, and customers. Using AI, Cortex creates a knowledge network based on relationships among topics, content, and people and delivers it in the apps you use every day – Office, Outlook, and Teams.
This webinar examined Project Cortex in more detail, including:
• What is Project Cortex?
• Why is Project Cortex different than other knowledge network projects previously introduced?
• How does incorporating AI and automation change the game?
• What is possible with Project Cortex?
• What can you do to prepare?
Utilizing Microsoft 365 Security for Remote Work Perficient, Inc.
With an increasingly mobile workforce, and the spread of shadow IT, the rapid rise of cybercrime - companies must find unique ways to effectively manage their sprawling SaaS portfolio.
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2. CONTENTS
Social Technology Trends in Healthcare ......................................................................... 3
Consumer Understanding of Healthcare Technology .................................................. 3
About Perficient’s Healthcare Business Solutions ....................................................... 4
Using Twitter, In 10 Steps .............................................................................................. 5
Twitter Hash Tags........................................................................................................ 9
Lists of Healthcare IT People to Follow on Twitter .................................................... 11
Using LinkedIn – in 9 Easy Steps................................................................................... 12
LinkedIn Groups in Healthcare and Technology ........................................................ 15
Getting Started in Social Media for Healthcare IT ♦ 2
3. Social Technology Trends in Healthcare
The healthcare industry is shaped by growing and evolving privacy regulations, staffing shortages, and increasing
demand for services. Faced with these challenges, it is easy to understand why adoption of social media for
marketing, collaboration and client communication has been an uphill battle. Healthcare professionals don’t know
where to begin with sites like Twitter, Facebook and other social networks. They may also have trouble
understanding how these networks can enhance their existing initiatives in either marketing, support or internal
operations.
Yet hundreds of hospitals and healthcare organizations are on Twitter. Over 800 hospitals have over 2,300 social
networking sites as of the end of November 2010, according to Ed Bennett, director of web strategy at the
1
University of Maryland Medical Center. Online communities are sprouting up from esteemed organizations such
2
as MIT, and most importantly, by US government organizations and policymakers.
As the industry grows rapidly, events, research, best practices, new ideas, innovations, case studies, discussion and
debates abound – and social media platforms provide a more instantaneous, rapid method of communicating
these occurrences and connecting. Perhaps one of the greatest results from this exchange of ideas is education:
utilizing social media, healthcare professionals can stay on top of their area of expertise and gain inexpensive
ongoing self-education. This ultimately can lead to better, more quality care for patients.
Social media sites like Twitter and LinkedIn facilitate introductions, provide profile information, and allow like-
minded professionals to connect, converse, and engage with one another ongoing.
Consumer Understanding of Healthcare Technology
Speaking of patients, we are either patients or future patients, and as the adoption of social networking and the
amount of time spent on social networks continues to grow year by year, hospitals and healthcare organizations
are going to need to learn how to serve their patients where their patients are – online – in order to stay relevant
and top of mind.
Daily use of the Internet, smart phones and social networks by physicians continues to grow. Since the last US
presidential election, healthcare has taken center stage in the public forum. From debates about universal
healthcare to the discussions of patient privacy, electronic health records, and health information exchange, there
is no denying that healthcare technology will continue to remain a very public topic of conversation and news.
1
“Social media in healthcare: Who is going beyond the basics?”, Brandon Glenn, MEDCity News
http://www.medcitynews.com/2011/01/unique-approaches-to-social-media-policy-for-hospitals/
2
“Social Media in Healthcare Marketing: Making the Case” TopRank Online Marketing Blog,
http://www.toprankblog.com/2009/10/social-media-in-healthcare-marketing-5-tips-for-approval/
Getting Started in Social Media for Healthcare IT ♦ 3
4. This packet is designed to help you set up a profile for yourself on sites like Twitter & LinkedIn and begin to use
their most valuable tools and techniques for making the most of social media to drive your business.
About Perficient’s Healthcare Business Solutions
Perficient places the consumer at the forefront of healthcare technology solutions. We deliver world-class healthcare
services that foster consumer wellness and education. Our dedicated national practice, combined with Perficient's more
than 1,000 business and technology professionals, delivers innovative and intelligent solutions for hospitals and health
systems, integrated delivery networks, payors and health plans, life sciences and state and federal government agencies.
Read more about our Healthcare Solutions at HEALTHCARE.PERFICIENT.COM
Follow Perficient’s Healthcare Blog at BLOGS.PERFICIENT.COM/HEALTHCARE
Perficient’s Healthcare Experts are on Twitter at @PERFICIENT_HC
Getting Started in Social Media for Healthcare IT ♦ 4
5. Using Twitter, In 10 Steps
Twitter can appear to be technical and, to some, unapproachable. However, there are truly only about 10 things
you really need to know in order to get involved on Twitter and use all of its features to make the most of your
experience.
1. Tweet
What is it? Post any message up to 140 characters.
How do I do it? Sign up for a Twitter account. Log in, and write within the field on the main page.
2. Shortened URL
What is it? Because Twitter limits any single “Tweet” to 140 characters, if you want to share an article by
posting a URL, this can take up a lot of the permitted character count.
How do I do it? Save space for your message by pasting your URL into www.bit.ly , a special free website
that instantly gives you a shorter URL for any long URL. Use the Bit.ly URL instead in your post.
3. Mention
What is it? When you mention someone, you are chatting with them publicly. You can mention someone
in your Tweet to get their attention, tell them about a good article or direct any message to them publicly.
How do I do it? Type the @ symbol before their Twitter username, and include this in your post.
4. Follow
What is it? Following someone on Twitter causes everything posted by that person to show up in your
homepage “feed”. Follow friends, business colleagues and anyone who you find interesting on Twitter.
Browse their Tweets on your homepage on a regular basis to stay connected and keep up with colleagues.
How do I do it? On a Twitter user’s profile page, click on the “+Follow” button.
5. Re-Tweet
What is it? Did you enjoy an article or Tweet posted by a user you are following? Do you want to share
that same Tweet with your network of followers?
How do I do it? There are two ways to do this:
1) On Twitter.com while logged into your account, hover over the message that you would like to Re-
Tweet, and click the “Re-Tweet” link on the right. This will post that message as a Tweet on your profile.
…or
2) Type the letters “RT” before mentioning someone (see #3 above) and then copy and paste the message
of their Tweet in full.
Re-Tweets show up like this:
Getting Started in Social Media for Healthcare IT ♦ 5
6. 6. Direct Message
What is it? You can contact any Twitter user privately with a message up to 140 characters that nobody
else on Twitter can see.
How do I do it? You can do this two ways:
1) While logged in, type the letter D, then space, and then their Twitter user name (“D Perficient”). Then
write the rest of your message.
…or
2) Go to that Twitter user’s profile page. In the right column, click on the “message” link.
You can also access all of your own sent and received direct messages by going to “Messages” in the
header.
7. Find People
What is it? Find people you know who already have an account on Twitter, and grow your network of
followers.
How do I do it? Click on “Who to Follow” at the top of the page while logged in. You can then view
suggestions for who to follow, browse by interest, search by user name; find friends using your Gmail,
Yahoo or AOL email, find connections through LinkedIn, or invite friends via email address. When you find
them, follow them.
Getting Started in Social Media for Healthcare IT ♦ 6
7. 8. Search
What is it? Find other Twitter users with similar interests. Find Twitter messages on popular topics and
news.
How do I do it? Use the search box in the header to search for your interests, skills, or anything at all. For
example, search for healthcare, social media, health information exchange, etc.
9. Hash Tags
What is it? A hash tag is any keyword with a pound sign (#) directly before it. Hash tags can be used when
you search to find a more specific, refined set of results. When you use them in your own Tweets, it will
help your Tweets to be found by others searching for those topics. For example, you can simply reference
healthcare in your Tweet, or you can put a pound symbol before it: “#healthcare”.
If you turn that word into a hash tag, professionals on Twitter who use Twitter often to find posts
specifically targeted to healthcare related content will be able to find it much more easily, getting your
message out in front of them more quickly. See the next page of this handout for a list of commonly
used Healthcare Technology hash tags.
How do I do it? In any post, when you are aware of a hash tag already being used on Twitter, put the
pound sign directly before that keyword. Often times, you’ll hear about a hash tag at an event. For
example, at the popular healthcare technology conference, HIMSS, the hash tag each year is typically
HIMSS followed by the year: “#HIMSS11”
You can browse a directory of commonly used hash tags here:
http://twubs.com/
You can also use the Search function (#8 above) to search for any hash tag.
10. Customize Your Profile
What is it? You should customize your profile with a photo of yourself, a bio, and a background in order to
add value to the experience of other Twitter users who visit your profile page. They will be more inclined
to follow you and engage with you if they feel like you are expressing your individuality and interests with
a customized profile.
Getting Started in Social Media for Healthcare IT ♦ 7
8. How do I do it? Everything you will need to do this by clicking on “Profile” at the top of the page when
you are logged in. Click “Edit Your Profile” in the middle of the page.
1) In the “Profile” tab, upload an image of yourself, fill in your name and location, and write a one line Bio.
3) In the “Design” tab, upload a background image for your profile page or use a Twitter default
background of your choosing. 1600 x 1200 pixels is a good size to use if you are a designer and want to
create something very custom. You can also change the “Design Colors” of fonts here to match your
background.
Getting Started in Social Media for Healthcare IT ♦ 8
9. Twitter Hash Tags
What is a Hash Tag? A hash tag is any keyword with a pound sign (#) directly before it. Hash tags can be used when
you search to find a more specific, refined set of results. When you use them in your own Tweets, it will help your
Tweets to be found by others searching for those topics. For example, you can simply reference HIE in your Tweet,
or you can put a pound symbol before it. If you turn that word into a hash tag, professionals on Twitter who use
Twitter often to find posts specifically targeted to HIE content will be able to find it much more easily, getting your
message out in front of them more quickly. You can also search for any hash tag on Twitter to see what activity is
currently going on surrounding that topic.
You can search and browse additional commonly used hash tags at www.Twubs.com. You can also find a lot of
hash tags related to healthcare topics, aggregated by Fox Group, LLC Consulting:
http://www.foxepractice.com/healthcare-hashtags
General Healthcare and Heath IT
#HealthIT – Healthcare IT
#HCSM - Healthcare Social Media
#HCMKTG - Healthcare Marketing
#HIMSS11 - Health Information Management Solutions 2011#ACO – Accountable Care Organizations
#MU – Meaningful Use
#HIPAA – Health Insurance Portability and Accountability Act
#5010 – HIPAA Version 5010 Electronic Healthcare Standards
th
#ICD10 or #ICD-10 – International Statistical Classification of Diseases, 10 Revision
#HL7 – Health Level Seven International Interoperability Standards
#HIMSS – Healthcare Information & Management Systems Society
#HCIT – Healthcare IT
#MSHUG - Microsoft Health Users Group
#HIE – Health Information Exchange
#EHR – Electronic Health Record
#HealthReform – Healthcare Reform
Technology Providers
#Oracle
#IBM
#IBMPartner
#ILOG
#WebSphere
#SharePoint
#Siebel
Getting Started in Social Media for Healthcare IT ♦ 9
10. Content Management
#ECM – Enterprise Content Management
#AIIM – Association for Information and Image Management
#EIM - Enterprise Information Management
#CMS - Content Management System
General IT
#Collaboration
#Cloud
#SAAS - Software as a Service
#EBI - Enterprise Business Integration
#SOA - Service Oriented Architecture
#ERP - Enterprise Resource Planning
#BI - Business Intelligence
#CRM - Customer Relationship Management
#PAAS - Platform as a Service
#BI – Business Intelligence
#MDM – Master Data Management
Getting Started in Social Media for Healthcare IT ♦ 10
11. Lists of Healthcare IT People to Follow on Twitter
What is a Twitter List? Any Twitter user can create a list. This is simply a grouping of other users on Twitter, and
the list is named by the thing those users share in common. You can use a list to find great influential people within
an industry or solution area and follow them, or you can follow an entire list by visiting the list page. Below is a
collection of recommended lists created by other users in our industry, and you can find more Twitter lists by
searching on Listorious.com
Here are some lists that we follow, aggregating Twitter users who are influential in the healthcare technology
space:
Healthcare Specific
“Best Healthcare Folks on Twitter”: http://twitter.com/#!/ahier/healthcare
HIMSS 2011 Staff List: http://twitter.com/#!/HIMSS/himss-staff
HIMSS 2011 Attendees: http://twitter.com/#!/lizasisler/himss11
fInfluential Health IT: http://twitter.com/#!/eTrends1/influential-health-it
Health 2.0: http://twitter.com/#!/cwhogg/health20
eHealth: http://twitter.com/#!/staticnrg/ehealth
Doctors on Twitter: http://twitter.com/#!/hrana/twitter-doctors
General IT / Practices
Cloud People & Vendors: http://twitter.com/#!/utollwi/cloud-people-and-vendors
SAAS: http://twitter.com/#!/acce/saas
Enterprise 2.0: http://twitter.com/#!/SMartens83/enterprise20
Collaboration 2.0: http://twitter.com/#!/NorthstarNerd/collaboration-2-0
Technology Providers
IBMers: http://twitter.com/#!/eric_andersen/ibmers
Oracle: http://twitter.com/#!/eddieawad/oracle
SharePoint: http://twitter.com/#!/EricaToelle/sharepoint
Microsoft MVPs: http://twitter.com/#!/BrentO/microsoft-mvps
Getting Started in Social Media for Healthcare IT ♦ 11
12. Using LinkedIn – in 9 Easy Steps
LinkedIn is a professional business networking site for current and past colleagues, business partners, vendors and
acquaintances to connect. It also provides communities for people of similar interests (called “Groups”) and a
forum for asking and answering questions or discussing projects, topics and trends. A prospect’s LinkedIn profile
may provide you with detailed information about that individual that may help you to foster the relationship.
Groups may help you to discover professionals within your areas of interest.
1. Fill Out Your Profile
a. Fill in your name, job title, location and industry
b. Fill in past jobs: Copy and Paste from your resume
2. Add Keywords
a. In the “Summary” and “Specialties” sections, use keywords that are commonly used in your
industry.
b. Add technical, analytical and leadership related qualities and skills:
c. Add keywords to your “Experience” associated with each job you’ve had.
Getting Started in Social Media for Healthcare IT ♦ 12
13. 3. Add Contacts
a. Add by email, browse by company or school, and allow LinkedIn to make recommendations for
you, based on who you are already connected to:
4. Add Websites
a. Add links to your personal blog, your company websites, your blogs and Twitter profiles.
5. Join Groups
a. One of the most powerful tools available on LinkedIn is Groups. There are hundreds of thousands
of groups on LinkedIn, and many have thousands of members each. Browse the list of relevant
LinkedIn groups in future pages to help you find groups that you will find value in.
b. Start and join Discussions happening within groups:
c. Send invitations to connect when you talk with people in Discussions. This will help grow your
network.
Getting Started in Social Media for Healthcare IT ♦ 13
14. 6. People and Company Search
a. Click on “Advanced” next to the Search box at the top right. You can utilize this feature to search
for job titles and roles within a company or a geographic region.
b. This feature allows you to learn a lot about a company’s structure, and individuals’ roles within
the organization.
7. Answer Questions
a. People use the Answers section of LinkedIn to pose questions about projects they are planning
related to partners, solutions and services they are considering. As an expert in your field, you
can answer these questions and begin to connect with others and grow your network.
8. Customize your page’s URL
a. LinkedIn lets you edit the URL for your page to include your name.
b. This allows you to use your LinkedIn URL on business cards, in email signatures, and other places.
9. Add Applications
a. Add applications such as Twitter, Blogs, Events, Slides from SlideShare and more.
b. Browse applications here:
http://www.linkedin.com/static?key=application_directory&goback=.prf_en*4US
Getting Started in Social Media for Healthcare IT ♦ 14
15. LinkedIn Groups in Healthcare and Technology
You may be interested in some of the groups below, but you can also search for groups by topic or keyword using
LinkedIn’s search feature.
Healthcare:
Health 2.0 http://www.linkedin.com/groups?mostPopular=&gid=80236
Healthcare Information and Management Systems Society
http://www.linkedin.com/groups?mostPopular=&gid=93115
Healthcare-IT/ EHR/ HIS http://www.linkedin.com/groups?mostPopular=&gid=37886
#hcsm (Health Communications & Social Media) http://www.linkedin.com/groups?gid=2334990
healthsystemCIO.com http://www.linkedin.com/groups?gid=2687822
Also look for:
Health Informatics Technology, Healthcare Executives Network, Healthcare Technology Alliance,
Healthcare Information Technology, Health Information Exchange and Business Intelligence
General IT:
CIOs.com: Chief Information Officer Network http://www.linkedin.com/groups?mostPopular=&gid=51825
IT Specialist Group http://www.linkedin.com/groups?mostPopular=&gid=37485
The Enterprise Architecture Network http://www.linkedin.com/groups?mostPopular=&gid=36781
Women in Information Technology Group http://www.linkedin.com/groups?gid=2413721
Cloud Computing, VMware, Virtualization and Enterprise 2.0 Group http://www.linkedin.com/groups?gid=45151
Enterprise Application Solutions http://www.linkedin.com/groups?gid=1219327
BPM:
Business Process Management Professionals Group http://www.linkedin.com/groups?gid=41075
BPM Guru http://www.linkedin.com/groups?gid=70120
BI/MDM:
Business Intelligence, Data Warehouse, Information Management, Data Governance, MDM
http://www.linkedin.com/groups?gid=66416
TDWI's Business Intelligence and Data Warehousing Discussion Group
http://www.linkedin.com/groups?mostPopular=&gid=45685
Getting Started in Social Media for Healthcare IT ♦ 15
16. Business Intelligence Professionals http://www.linkedin.com/groups?gid=40057
Data Warehousing (Business Intelligence, ETL) Professional's Group http://www.linkedin.com/groups?gid=1783009
Enterprise Data Management http://www.linkedin.com/groups?mostPopular=&gid=142267
CRM:
CRM Experts http://www.linkedin.com/groups?gid=43621
CRM Focus Expert Group http://www.linkedin.com/groups?gid=86337
ECM:
AIIM International - Enterprise Content Management Industry Association
http://www.linkedin.com/groups?mostPopular=&gid=39693
AIIM Network for Intelligent Information Management http://www.linkedin.com/groups?gid=3698
ECM BPM Dematerialization http://www.linkedin.com/groups?mostPopular=&gid=3024
SOA:
Service Oriented Architecture Special Interest Group http://www.linkedin.com/groups?mostPopular=&gid=36604
SOA professionals worldwide http://www.linkedin.com/groups?mostPopular=&gid=67039
SOA Group http://www.linkedin.com/groups?gid=112133
SOA Service Oriented Architecture Technology Architects http://www.linkedin.com/groups?gid=113143
Getting Started in Social Media for Healthcare IT ♦ 16