Tugas Kelompok Triple A (Adward, Agustini, Andre) West Coast University

1. Tugas Kelompok Prime Steak Triple A Adward, Agustini, Andre West Coast University

2. Definition of Marketing Marketing is the management process that identifies, anticipates and satisfies customer requirements profitably. Marketing is the human activity directed at satisfying human needs and wants through an exchange process. ~ Philip Kotler 1980 ~ ~ Marketing Text Book ~

7. Marketing Mix Target Market Price Promotion Product Place

18. NEW VALUE FIVE FORCE MODEL PORTER BARGAINING POWER OF CUSTOMERS THREAT OF SUBSITUTE PRODUCTS BARGAINING POWER OF SUPPLIERS THREAT OF NEW ENTRANTS COMPETATIVE RIVALRY WITHIN INDUSTRY

21. Product Life Cycle Growth Introduction Maturity Decline

29. NEW VALUE ANSOFF MATRIX EXISTING PRODUCTS NEW PRODUCTS EXSISTING MARKETS NEW MARKETS MARKET PENETRATION MARKET DEVELOPMENT PRODUCT DEVELOPMENT DIVERSIFICATION MARKET PRODUCT

34. Defining a Strategy Short Term 6 – 12 Month Medium Term 1 – 5 Years Long Term 5 – 10 Years Effort F ocus A ccelerate S trengthen T ie it all together In 5 – 10 years, how the market will look like, and what activities we have to do to serve that market What are the key operational initiatives with the potential to significantly increase the movement of the company towards the FOCUS What can be done to de-bottleneck the organization and strengthen the capabilities for moving faster

39. Strategy Map - Tracking Objectives Grow Revenue Measurement& Targets Robust Strategy Execution Process New Product Development that make business successful Revenue ($) Repeat Customers # of Referrals On-Time Delivery # of Training Hours Management Strategies that make a business grow Help Customer Focus & Grow

40. Results Devise Hypothesis & Prove It Strategy Map Action Plan

41. Results HELP YOU FOCUS & GROW Thank You