Prime Internet Provider is a start-up company providing wireless broadband internet connections in rural areas of Jampur. The company will utilize Wi-Fi technology and proprietary equipment to serve a large area. The target markets are students, professionals, and mobile shops. Prime Internet Provider aims to become profitable within two years by offering affordable internet packages and a competitive advantage where no other provider offers 3G coverage. Financial projections estimate $47,000 in monthly sales and $4,000 in monthly earnings after taxes.

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Prime Internet Provider Jampur
“Beyond Future”
Business Plan
Website: www.prime-internet.base.pk
Phone No: 03321870746

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Table of Contents
Executive Summary:..................................................................................................................... 5
Section 1. General company Description.................................................................................... 6
Name of Company:.................................................................................................................... 6
Logo of Company:..................................................................................................................... 6
Address of Company:................................................................................................................ 6
Legal Entity: .............................................................................................................................. 7
Ownership:................................................................................................................................. 7
Significant Assets: ..................................................................................................................... 7
Mission statement:..................................................................................................................... 8
Company Goals:........................................................................................................................ 8
Main Features of Company:..................................................................................................... 8
Services of Company:................................................................................................................ 8
Packages:.................................................................................................................................... 9
Company Idea: ........................................................................................................................ 10
Section 2. Market Analysis: ....................................................................................................... 11
Target Market:........................................................................................................................ 11
Target Company Revenue:..................................................................................................... 12
Profile of Competitor:............................................................................................................. 12
Competitive Advantage: ......................................................................................................... 12
Benefits to Client:.................................................................................................................... 12
Section 3. Marketing/ Sales Strategy......................................................................................... 13
Marketing Strategy ................................................................................................................. 13

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Revenue Resources.................................................................................................................. 13
Sales Strategy........................................................................................................................... 13
Pricing:..................................................................................................................................... 14
Section 4. Marketing and Communication Strategy: .............................................................. 14
Section 5. Staffing and Operations:........................................................................................... 16
Organizational Chart.............................................................................................................. 17
Training Plans: ........................................................................................................................ 18
Operations: .............................................................................................................................. 18
Section 6. Financial Assumptions .............................................................................................. 18
Expenses:.................................................................................................................................. 18
Income Statement (Projected For Next 1 Month)................................................................ 19
Balance Sheet: (Current Month) ........................................................................................... 20
Balance Sheet (Projected Next Month) ................................................................................. 20

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Prime Internet Provider
Executive Summary:
Prime internet provider is an innovative start-up company that provides wireless
broadband Internet connections to Jampur neighborhoods and rural areas. Utilizing
Wi-Fi technology and proprietary antennas and access points, PiP will be able to
serve a large area with broadband Internet connections.
PiP is founded by Irfan Mohsin with a BBA degree. Irfan has the skills to execute
on this well-researched business plan. Knowledge about communication networking
also provided him with solid project management skills and experience.
The market for wireless broadband Internet connections is wide open. Demand for
traditional broadband connections is surpassing conservative forecasts. The wireless
market is even more exciting due to the significantly lower costs needed in terms of
delivery infrastructure. As in rural areas of Jampur, No telecom company is
providing the 3G coverage for this reason PiP is establishing the business of wireless
Internet to these areas.
PiP has targeted three distinct groups. The first is students, a market segment that
uses the Internet the most and also have high expectations regarding the speed of the
connection. The second group is professionals, people with disposable income, not
a lot of excessive time on their hands, and a group that uses the Internet a fair amount,
both personally as well as professionally. The last group that will be targeted is
Mobile Shops. This group is using the wireless technology to download apps, songs,
software for the mobile users.
PiP is a compelling business concept that leverages advances in technology and
proprietary tools to offer a market need at below market prices. In addition to earning
great margins with low infrastructure costs, margins increase as the customer base

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increases. This exciting business plan has a high likelihood of success with Irfan
Mohsin responsible for the execution of it. The business will earn modest profits in
year two, increasing exponentially in year three. Net profit is forecasted to be
commensurate in years two and three.
Key Objectives:
 Provide, fast, reliable, wireless Internet access.
 Treat customers with the upmost respect.
 Become profitable within two years.
Section 1. General company Description
Name of Company:
The name which I choose for my entrepreneur project is Prime Internet Provider.
Whereas the slogan for the business is “Beyond Future”
Logo of Company:
Address of Company:
There are two offices of Prime internet provider.
Office 1: House No 12 Street No 2, Near Alkamal Boys High School Jampur.
Office 2: Sakna Chah Tibbe Wala Moaza Darkhwast Jamal Khan Shumali No 2,
Tehil Kot Chutta, District Dera Ghazi Khan.

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Phone No:
 03321870746
 0604567507
Website: www.prime-internet.base.pk
Email: admin@prime-internet.base.pk
Legal Entity:
This is a Sole proprietorship in which I am the single owner of this business. No one
other is investing in my business at the early stage. This is the SME (PVT LTD)
single member company.
Ownership:
This is my own ownership. I am the head of this business. I have done my BBA
Hons form NUML Islamabad. Also I have big interest in the networking, internet
and websites making. I can transfer the ownership to anyone like my brothers,
relatives. I am only liable for the liability of the company.
Significant Assets:
The company is having the significant assets on which it will do business.
The assets are the
 Qty 3= Solar Power Panels
 Qty 2= Osaka batteries N165
 Qty 2= 1500 Watt Converter
 Qty2= 450 MBPS wireless N Access Point
 Qty2= Sender 24dBi Grid Parabolic Antenna
 Qty1= Receiver 2.4 GHz 3.5dBi Antenna
 Qty2= Desktop Computer
 Qty1= PTCL Broadband connection

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Mission statement:
“To provide Broadband Wireless Internet Services to the rural areas of Jampur with
affordable prices”
Company Goals:
There are many goals of company on which company will do work hardly.
1. Providing the best internet services to the consumers 24/7 in a week.
2. We want that consumers make comfortable and satisfy to use our internet
services.
3. Expand the wireless internet coverage to the other rural areas of District
Rajanpur.
4. Get a reasonable profit from our services provided.
Main Features of Company:
There are many features of Prime internet provider.
1. We are providing the best wireless internet services to the every person in the
rural area of Jampur.
2. We have a competitive advantage that no Telecom Company is providing the
3G coverage in that area. And there is a lot of people who wants the Fastest
Internet Services for Business and Educational purposes.
3. We also providing the Movie. Music and Gaming Servers to the consumers
over Wi-Fi connectivity.
Services of Company:
There are many services, we are offering to the customers.
1. Wireless Internet Service with different and affordable prices.
a. 1 MBPS with 20 GB downloading
b. 1 MBPS with unlimited downloading
c. 2 MBPS

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d. 4 MBPS
e. 8 MBPS
2. Web Designing
3. Web Hosting
4. Web Domains
a. .com
b. .org
c. .pk
5. Movie, Music and Gaming Servers 24/7.
a. Bollywood Movies and songs
b. Hollywood Movies and songs
c. Lollywood Movies and Songs
Packages:
Package Name Price
1 MBPS with 20 Gb downloading Rs 500/-
2 MBPS with unlimited downloading Rs 700/-
4 MBPS Rs 900/-
8 MBPS Rs 1200/-
Web Hosting Rs 800/- per website
Web Domains Rs 1000/- Per website
Movie, Music Servers Rs 200/-

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Company Idea:
The overall process which will be used in the business is as follow. It can be
explained by the Diagram.
The process can be explained step to step:
 In the Jampur city office, there will be the internet connection and it will be
connected to the Access Point.
 The 24dBi parabolic Antenna will be connected with Access Point and it will
provide the Wi-Fi hotspot for the customers in the city and send signals to the
village area.
 The receiver in the village office will capture the signals from the city antenna.
And it will be connected to the Access point.
 Another 24dBi Parabolic Antenna will be also connected to the Access point
and will be Wi-Fi hotspot range up to 31 Miles in the Spectrum.

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 In this way, the Wi-Fi hotspot will be provided to the rural areas and urban
areas of Jampur.
Section 2. Market Analysis:
Target Market:
The target market is basically the internet market. The size of the market is that we
can focus on this segment by the analysis of the PAT annual report 2015 in which
they have said that The combined subscriber base of Fixed Local Loop [cable
network] and Wireless Local Loop [wireless network], the report said, grew by 8.7%
to reach 6.38 million at the end of June, 2015.
“Wireless technologies have finally taken over the leading position in the market
with 59% share, while fixed line technologies hold 41%,” the telecom regulator said
in the report.
According to a sector-wise analysis by PTA, the WLL sector added 473,737 new
subscribers to reach 3.3 million at the end of FY14, which translates to a 16% year-
on-year growth. The FLL sector, however, grew its subscriber base by a meager 1%
during the same period to end at 3 million.
And through it is concluded that the wireless internet using customers no are
increasing day to day. And this industry is growing rapidly.
51.10% 57.40% 63%
71%
2011 2012 2013 2014
% of Users

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And the customers or consumers which we are targeting in this sector are
Businessman and students. Because the students need internet for their educational
purposes and the businessman want to know about the market fluctuation in cotton,
wheat, tobacco prices.
Target Company Revenue:
The revenue which we are expected nearly about if 50 users subscribed the regular
package then we have the revenue nearly Rs 25000/- .
Profile of Competitor:
There are many competitors in huge Brand name but prime internet provider can
compete them on a small level.
1. Ufone
2. Mobilink
3. Zong
4. Telenor
Competitive Advantage:
We have a great competitive advantage over prices and coverage in rural area of
jampur. There is no 3G coverage of any telecom company like Ufone, Mobilink,
Zong and Telenor. We can give the unlimited downloading with starting from 700
to 1250 only while our competitors are offering their packages starting from 1500 to
so on.
Benefits to Client:
There are also many benefits to the customers like
1. Low cost up Fee
2. Low price Packages
3. 24/7 wireless internet service within the range up to 31 Miles.
4. Same account can open in Mobile and Desktop or Laptop also.
5. Web Filtering for children usage.

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Section 3. Marketing/ Sales Strategy
Marketing Strategy
 The first market segment will be the students and businessman which wants
the internet services.
 We will highlight the benefits to customers like the 31 Miles Coverage,
Speedy Downloading speed and effective packages.
 We have tested market through examining the 20 customers. And we get a
good result from it and a better response from this.
 We are using the contacts of our village businessman, the customers coming
to utility shops and the school student contacts.
 We have the potential users of the Mobile Shops in the village.
Revenue Resources
Revenue Profit
 Internet Services Rs 25000/- Rs 10000/-
 Web Designing Rs 10000/- per website Rs 4500/-
 Web Hosting, web
Domains
Rs 1000/- per website Rs 400/-
Sales Strategy
There are many sales strategy using in the project.
1. Direct Contact with the customers like Students and the businessman of
Wheat, Cotton and Tobacco to schools and Shops.
2. The retailers are not such. But the customers can go to Waleed Mobile Shop
for subscribing the internet Services.
3. the website for the company is
www.prime-internet.base.pk

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4. We are advertising by the FM 100.0 Radio with the local station.
5. The advertising also running on the Cable TV.
Pricing:
The pricing is set by the company.
There are many pricing strategy are set by the company as,
1. The competitors like Ufone, Mobilink are offering the prices with Rs 1500/-
per 30 Gb internet but prime internet provider is offering the Rs 700/- for
unlimited internet.
2. The perception about the competitors is high then the new companies but we
can compete them through offering the better prices and 24/7 internet.
Sometime it happens that the electricity problem is usually high in the
villages. Then we are offering the solar panels for uninterrupted internet.
Section 4. Marketing and Communication Strategy:
There are many marketing strategy using in the prime internet provider.
1. Advertising through the Social Media like the Facebook, Twitter, YouTube.
 The page on Facebook is www.facebook.com/pip-jampur/
 The page on twitter is www.twitter.com/pip-jampur/
 The page on YouTube is www.youtube.com/pip-jampur/
2. The advertising through the Cable TV Channel.
The advertisement on the Cable TV plays every hour for 5 mints,

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3. The broachers and Penaflix are also printed and will
be distributed in school and college of the city. And
will be distributed on the different shops.
4. We are also using the advertisement strategy by
placing the Phone no on the Name of Wi-Fi in
coverage area like,
5. We can use strategy of exhibition in the school,
colleges and on the roads on which the people can
easily ask the question about the speed, packages
and have the Demo of the internet on their devices.

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Preview Of Website

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Section 5. Staffing and Operations:
Organizational Chart
Staffing:
Owner: He will generally take all the responsibilities of the business. He has done
BBA from NUML.
City In charge: He will take responsibility of the City area. He will deal with the
customers, take recoveries, and solve any problem which can occur related about the
internet connection, coverage problem and other many.
Village in Charge: He will take the responsibility of rural areas. He will deal with
rural areas customers, solve problem and take recoveries.
Marketing In charge: he will be supervisor of the sale agent. He will basically
recover the advertisement of the business and deal with people in the schools and
colleges occasions and also on shops.
Sale Agent: He will directly interact with people. And promotes the Prime internet
provider services.
Owner
City
Incharge
Village
Incharge
Marketing
Incharge
Sale Agent

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Training Plans:
when the business will start, before starting, there will be a proper training of the
employees in the business. 2, 3 sessions of training will be conducted in which they
will learn how deal with customers, solve the internet problems, how to register the
customer and make a account of customers.
Operations:
There are many different equipment’s used in the business.
 Laptop
 Mobile Phone
 Landline Phone
 Cox 10.0 Software measuring the internet speed.
Section 6. Financial Assumptions
Key Assumptions
Expenses:
Sr
No
Name Quantity Cost
1 Solar Panel 2 14000
2 Osaka N165 batteries 2 16000
3 1500 Kw Dc to Ac Converter 2 3000
4 12 MBPS Ptcl Connection 1 5000
5 Desktop Computer 2 20000
6 450 MBPS Wireless N AP 2 5000
7 Sender 24dBi Grid Parabolic Antenna 2 7450
8 Receiver 2.4Ghz 3.5dBi Antenna 1 4100
9 Advertisement 12000

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10 Office Supplies 6450
Total( Approximately) Rs 94000/-
Name Revenue/Cost
Income Sources Rs 47000/-
Income of employees Rs 25000/-
Projected investment in
material and equipment
Rs 20000/-
Projected R&D Cost Rs 20000/-
Expected Rent and
Charges
Rs 5000/-
Expense Calculations Rs 35000/-
Income Statement (Projected For Next 1 Month)
Total Sales Rs 47000/-
CGS Rs 36000/-
Gross Profit Rs 11000/-
Operating Expenses Rs 7000/-
Earning Before Tax Rs 4000/-
Tax Rs 0/-
Earning After Tax Rs 4000/-

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Balance Sheet: (Current Month)
Assets Liabilities and Capital
Cash Rs 7000/- Account Payable Rs o/-
A/R Rs 0/- Note Payable Rs 0/-
Equipment’s Rs 70000/- Total Liabilities Rs 0/-
Computer Rs 23000/-
Capital Rs 100000/-
Retained Earning Rs 0/-
Total Assets Rs 100000/- Total Liab and
Capital
Rs 100000/-
Balance Sheet (Projected Next Month)
Assets Liabilities and Capital
Cash Rs 10000/- Account Payable Rs 500/-
A/R Rs 1500/- Note Payable Rs 0/-
Equipment’s Rs 70000/- Total Liabilities Rs 0/-
Computer Rs 23000/-
Capital Rs 100000/-
Retained Earning Rs 4000/-
Total Assets Rs 104500/- Total Liab and
Capital
Rs 104500/-