Business Description: The business will provide the services of internet Wi-Fi and Hi5 to students at the premises of campus. Services include Like Browsing and Downloading. Financing: For the purpose of this pre-feasibility study, it has been assumed that all the funding required for this project would be provided by the investor himself.

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Internet Café Wi-Fi & Hi5
A REPORT
SUBMITTED TO THE DEPARTMENT OF MANAGEMENT SCIENCES,
UNIVERSITY OF EDUCATION, OKARA CAMPUS
IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR
THE DEGREE OF MBA (Hons)
Wasim Abbas
Roll No: 3051 MBA-Hons (E) 2013-2017
UNIVERSITY OF EDUCATION
OKARA CAMPUS

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Forwarding Sheet
We are the student of MBA (Hons) Adeel Ahmad (Roll # 3026) Muhammad Asmar Azam (Roll #3050) and
Wasim Abbas (Roll # 3051) of 4th Semester Session 2013-2017 of the University of Education, Okara Campus
have completed our project of Wi-Fi and Hi5 under the supervision of
Sir Rao Majjid
Dated:
Supervisor

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DEDICATION
We would like to dedicate our work “As a little token of gratitude for our loving parents. The wisdom & love of
our parents enables us to strive towards a legacy of honor, without their knowledge, wisdom guidance. We
would not have the goals, we have to strive & be the best to reach our dreams.

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DISCLAIMER
The purpose and scope of this information memorandum is to introduce the subject matter and provide a general
idea and information on the said area. All the material included in this document is based on data/information
gathered from various sources and is based on certain assumptions. Although, due care and diligence has been
taken to compile this document, the contained information may vary due to any change in any of the concerned
factors, and the actual results may differ substantially from the presented information. Therefore, the content of
this memorandum should not be relied upon for making any decision, investment or otherwise. The prospective
user of this memorandum is encouraged to carry out his/her own due diligence and gather any information
he/she considers necessary for making an informed decision.

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ACKNOWLEDGMENT
In the name of Allah, the most beneficent and the merciful. We all are likely to thank Almighty Allah who
provides us knowledge, energy and skills to get opportunities and to increase our knowledge & experience by
completing this project.
We feel utmost pride in expressing our heartiest thanks to our Supervisor Sir Rao Majjid Lecturer University
of Education, Okara campus in our project for her encouraging guidance, expert advice, keen interest and
countless cooperation and thank all faculty members of University of Education, Okara campus.
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Introduction
Executive Summary
EnvironmentalAnalysis
Descriptionof Venture
Operational Plan
Marketing Plan
OrganizationalPlan
Assessmentof Risk
Financial Plan
Appendix ( Back up Material)
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10
11
12
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14
15
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1. Introduction
Leopard Wi-Fi and Hi5 Service
University of Education Samad Pura road Okara.
Tel No # +92322-6148187
Asmar.azam333@gmail.com
Co-owners: Adeel Ahmad, Muhammad Asmar Azam and Wasim Abbas.
Business Description:
The business will provide the services of internet Wi-Fi and Hi5 to students at the premises of campus. Services
include Like Browsing and Downloading.
Financing:
For the purpose of this pre-feasibility study, it has been assumed that all the funding required for this project
would be provided by the investor himself.

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Nature of business
Our business provide Wi-Fi and hi5 out door only. There are limit how much you can download while on the
network and how long you can stay connected. To get connected turn on Wi-Fi and hi5 on your lap tops and
hand held devices. Connect to the option Wi-Fi and hi5. Open your web browser except the turn and conditions
and you are connected.
2. Executive Summary:
In this pre-feasibility study, the Internet cafe is proposed to be located in University area which is in close
proximity of students and business communities of middle income groups. A range of services are to be
provided including but not limited to internet surfing, audio / video chat, printing, scanning and fax services.
Furthermore, projected workings of the business have been based on 12 hours of operations per day.
The business intends to obtain finance from himself. Preliminary capital injection has already been secured by
the initial owners, Muhammad Asmar Azam, Adeel Ahmed and Wasim Abbas in the amounts respectively.
The finance acquired through this business proposal will allow Leopard Café to successfully open and operate
as a cyber café. A comfortable and innovative environment is provided to the customers with a casual
atmosphere. Operations in year one will generate Leopards café a regular customer base that will allow it to be
self-maintained in year two.
3. Environmental Analysis:
Future Outlook and Trends
There are new developments such as changes in technology like 4G and 5G we will provide to the customers
with the passage of time changes in customer’s needs and preferences. That could impact our business either
positively or negatively.
Analysis of Competitors
In educations sectors locally two competitors provide the facility of Wi-Fi for students in universities like
Wateen and Wi-tribe.
Strengths and weakness of competitors:

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Strengths Weakness
Wateen and Wi-tribe provide internet facilities
In different regions.
Provide higher rates.
They use mass media for advertisement. They provide only 2G and 3G.
They conduct programs or events for
introducing their service.
Collusion of network.
They are loyal with their customers. Old setup and office equipment’s.
MarketSegmentation
Our target customers are the students of University of Education okara campus. Here we provide the internet
facility for students at lower cost.
 Students.
 Teachers.
 Middle Income Groups.
 Private Hostels.
Customer profile
Customer profile may be multiple such as demographics (age, gender and income). Psychographic (personality
and preferences). Their behavior liking and disliking sports events.
4. Description of venture:

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Mission Statement:
Our Mission is
“To be the company that best understands and satisfies the customer’s self-fulfillment needs with our
services and as well as to earn profits.”
Why our Business is going to be a success?
Now a day’s internet is necessary in official life and as an even part in general life, and students are very
conscious in choosing that services. That is why it is a very immense and concerning issue for any services
success or failure. And automatically end result will increase our output as compared to our competitors.
What is our Services?
 Internet Wi-Fi and Hi5
 Fast services
 No collusion of network
 Multiple users.
Location of business
Installing business at University of education okara campus samad pura road okara.
Building and office equipment’s
We use University’s building and office equipment’s are computer, laptop and net wires.
Suppliers
PTCLDigital suppressionline
Shafi Electronics Depalpur Road Okara.
Experience to successfully implement the business plan

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"That project was really beneficial, because we went into the opening with a lot of focus. We went into it
knowing the culture we wanted to create, the brand we wanted to build and the type of employers we wanted to
be."
5. Operation Plan
Objectives
We will provide the internet services at university premises for students.
Activities to be delivered
Purchases of equipment. Installing of equipment. Data entry
Quality standers
Provide high speed internet facility for the students.
Resource Requirement
Land, Building, Net Devices, Wires, computer or laptops.
Implementation time tables
We facilitate students 08:00am to 06:00pm without brake down of electricity.
Below we have listed few points in the use of technology in business
 Improve customer care service
 Increase in Quality
 Manage Human Resource
 Improvement in business communication
Technology Utilization:

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If the project is set up in area, where DSL Internet connection is available, it is recommended to use DSL
Internet connection instead of a any other Internet connection. This will improve the speed of Internet, which
will improve the performance of video chat and will also reduce the telephone expense.
6. Marketing Plan
Product:
Our services is quite different from the other competitor’s services. Because we provide 3G and 4G with high
speed. We also provide protection from viruses and restricts to unauthorized access.
Price:
As our competitors we provide service less prices and there is less tax as compared to the other competitor’s
services.
So that is why the price of our services is low as compared to the others. So that our services easily within the
range of students.
Place:

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The place through which we distribute our services to the end costumer is Okara. We established our office at
university of education.
As we are new firm entering in the market that is why we deliver our services through one city and in near
future we have also a plan to make offices in other big cities of Pakistan as well.
Promotion:
Leopards company so our target market is mostly the young generation, which uses the internet facility.
Keeping this view in mind we use the social network like; Face book and twitter and Television for the
promotion of our products. These mediums is most commonly used by our young generations.
Key Success Factors:
Following are our key factors which leads us to the success.
 In the modern world the internet is very much known to everyone and people use it at daily routine.
 Internet is now one of the general needs of the people.
 Our services is also within the range of a middle class person.
7. Organization Plan:
Management Team:
The company, being small in nature, requires a simple organizational structure. Implementation of this
organizational form calls for the owner, Mr. Muhammad Asmar Azam, Mr. Adeel Ahmed and Wasim Abbas to
make all of the major management decisions in addition to monitoring all other business activities.
Authority of Principles:
All members have the same authority.
Roles and responsibilities of Principles:
In general partnership all principles liable for business liabilities. Partners are liable for capital contribution.

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Description Year 1 Year 2
Salary
Bonus
Miscellaneous
Total
8. Assessment of Risk:
Rapidly falling cost of Internet access.
The cost of access to the Internet for home users is dropping rapidly. Internet access may become so cheap and
affordable that nobody will be willing to pay for access to it
Emerging local competitors.
Additional competitors are on the horizon, and we need to be prepared for their entry into the market.
A dependence on quickly changing technology.
Internet Café is a place for people to experience the technology of the Internet. The technology that is the
Internet changes rapidly.
Technological Advancement:
Due to rapid change in technology it has become very risky for the business. If business are not adopt the new
innovation/technology the business has become flop.
9. Financial Plan:
Balance Sheet of Project:

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Description Year 0 Year 1 Year 2
Current Assets
Cash xxxx xxxx xxxx
Cash at Bank xxxx xxxx xxxx
Account Receivables xxxx xxxx xxxx
Total Current
Assets
xxxx xxxx xxxx
Fixed Assets xxxx xxxx xxxx
Equipments xxxx xxxx xxxx
Fixed Assets xxxx xxxx xxxx
Less: Depreciation xxxx xxxx xxxx
Total Fixed Assets xxxx xxxx xxxx
Liabilities xxxx xxxx xxxx
Equity xxxx xxxx xxxx
Total Equity xxxx xxxx xxxx
Total xxxx xxxx xxxx
Income Statement:
Description 0 Year 1 year Year 2

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Revenue xxxx xxxx xxxx
Less: Cost of Goods
sold
xxxx xxxx xxxx
Gross Profit xxxx xxxx xxxx
Less: Operation
Expenses
xxxx xxxx xxxx
Marketing Expenses xxxx xxxx xxxx
Administrative
Expenses
xxxx xxxx xxxx
Non-Operating
Expenses
xxxx xxxx xxxx
Office Rant xxxx xxxx xxxx
Net Profit before
Tax
xxxx xxxx xxxx
Less: Tax xxxx xxxx xxxx
Net Profit xxxx xxxx xxxx
10. Appendix: