This document proposes an online marketplace for mobile SIM cards and recharge services that would cater to busy urban internet users. It would initially target a single zone but has plans to expand offerings and regions. The proposal outlines marketing strategies using online and social media to reach the target demographic and argues the business will succeed due to India's growing e-commerce and mobile sectors, with high rates of internet use among young professionals needing mobile connectivity.

1. Mangesh- 93
Praveen Pujer-143
Kumar Utkarsh-88
Kunal Jain-89

2. Existing model

3. Proposed model

4. Which segment does it cater to? Who are
your target consumers?
• People who surf internet
• People who are too busy to go to markets to shop
• People who prefer a hassle free approach to shopping
• Gender neutral
• Urban population

5. Scope of the Product
• Service will be limited for a single zone initially.
• Tapping the untapped market for online simcard dealership.
• Mobile Customers increasing day by day in multifold .e.g.. The GSM
subscriber base increased by 3.11 million in May 2013 from April
2013.(source:
http://www.firstpost.com/business/mobilesubscriber-base-rose-by-0-4
).
• Future Scope will include increasing more vendors and services like
DTH recharge, Top-up recharge and some mobile accessories.

6. • We will use online media and advertise on social networking
sites as these are sites which are used most by our target
group.
• We will use media marketing where we would distribute
pamphlets , will show some videos on local channels and also
can showcase our existence through advertisements in
newspapers and on Internet in the form of blogs, emails etc.
Plan For Marketing

7. Why the product will succeed
•India will be biggest B2C e-Commerce market of Asia by 2020.
•Since 2010 the total Indian B2C e-commerce turnover increase
average by 35%, including goods and services, and the growth will
reach to USD 6.6 billion, a 35.1% share of Asian B2C e-commerce by
2020.
•Success stories of e-commerce business like flipkart, myntra etc.
•India's mobile services market is set increase 8 percent in 2013 to
reach 1.2 trillion rupees (US$22 billion), according to research
firm Gartner.
•Mobile connections are expected to grow from 712 million in 2012
to 770 million in 2013, an increase of 11 percent.
• Highest number of internet users are in the age group of 24-34.
Furthermore, 24-34 is the age group of population who will be
moving frequently to pursue educational or career aspirations, who
will be in need of mobile connections in short period of time.

8. Thank You