FinTech & #InsurTech: Company presentation by Alberto Genovese, CEO of Prima.it at the NOAH Conference London 2019, 30-31 October, Old Billingsgate.

1. Prima: born to be the first
NOAH 2019
London – 30th October 2019

2.  @NOAHConference
 @noah_conference
 @noah-conference
 @NOAHConference
FOLLOW USONSOCIAL

3. 2
~500k active clients
100%+ year-on-year growth
~35k monthly
new policies
online market leader
~9k positive reviews
on the website
4.5/5 score on Trustpilot
A new vision of insurance, with a client-
focused tech-advanced product platform
backed by the most solid global reinsurers
Use of data-driven algorithms to offer
customers the best rate (on average ~40% lower
than the market) and identify potential frauds
100% in-house technology thanks to the
strongest developers in the market, with a 30-
second quote calculation online or on insurance ATMs
In just 4 years we achieved:
Prima Assicurazioni is an Italian success story

4. 3
Where we left 2 years ago in Berlin – with 120k clients …
0
20
40
60
80
100
120
140
Active clients (k)
~ 120

5. 4
… and where we are now – half million active clients
0
50
100
150
200
250
300
350
400
450
500
~ 120
~ 500
Active clients (k)

6. 5
Capital increase
and new
strategic plan
… and where we are now – half million active clients
0
50
100
150
200
250
300
350
400
450
500
Active clients (k)
~ 120
~ 500

7. 6
100.000.000,00 €
The biggest investment ever in Italy
in an Italian start-up
Now overdelivering on (very ambitious) expectations

8. 7
100.000.000,00 €
The biggest investment ever in Italy
in an Italian start-up
Now overdelivering on (very ambitious) expectations
200
250
Q3 2019 Year to Date
New Business contracts (k)
Plan Actual
240
230
220
210
+25%

9. 8
2002
1994
1996
2008
2015
2008
1997
>600
>600
>300
>500
49
>250
>300
Employees Born
1997>600
HY 2017
2 – 7
8 – 12
13
15 –20
20 – 30
Source: Company data; ANIA; Prima estimates
Number of NB customer sales per month (k)
Our climb to Italian online leadership
15 –20
15 –20
10 –15

10. 9
5 – 10
10 – 15
12 – 17
15 – 20
30 – 35
Source: Company data; ANIA; Prima estimates
2008
1996
1994
2002
2008
1997
>500
>300
>600
>600
>250
>300
Employees Born
1997>600
Number of NB customer sales per month (k)
Our climb to Italian online leadership
Q3 2018
15 –20
10 – 15
20157418

11. 10
Source: Company data; ANIA; Prima estimates
23 – 28
28 – 33
40 – 45
35
Number of NB customer sales per month (k) Employees Born
2008
2015
1996
1994
2002
1997
2008
>600
150
>300
>600
>600
>300
>200
1997>600
Our climb to Italian online leadership
Q2 2019
12 – 17
10 – 15
10 – 15
5 – 10

12. 11
Source: Company data; ANIA; Prima estimates
~6
~9
~15
~14
Number of PCW NB customer sales per month (k) Employees Born
2015150
Our climb to Italian online leadership
Q3 2019
~6
~4
~3
~3Company 7
Company 6
Company 5
Company 4
Company 3
Company 2
Company 1

13. 12
▫ Self-service tool fully developed
in-house (Hardware, Software)
▫ 30 seconds quote with just 2 inputs
(vehicle plate and date of birth)
▫ Option to purchase a policy, with
direct emmission
▫ Pilot program in retail areas and
shopping malls
Play video
Innovation example: insurance ATM to buy your policy in 30 sec

14. 13
#1 brand recognition
vs. online insurers
Launch new products to
maximize client value
Win also in other markets
…
Household
Health/Accident
Confidential
High priority markets
Other attractive markets
De-prioritized markets
Outlook: Prima goes global
PRELIMINARY

15. Selected Completed NOAH Transactions
Focus on Leading European Internet companies
Covering over 400 companies across 25 online
verticals, a broad range of over 500 investors as
well as 100+ online-focused corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes
management distraction
NOAH Advisors is globally well connected
and has direct access to virtually all key
players in the industry
Knowledge of and strong relationships with
potential buyers’ key decision makers
Proactively finds and unlocks attractive
investment opportunities for leading investors
Annual NOAH Conference in its 10th year
Over 40 years of combined relevant M&A experience
Routine execution of M&A and financing transactions
with sizes of several billion euros
30 successfully completed NOAH Advisors transactions
underline successful transfer of M&A competencies to
the Internet sector
Entrepreneurial mind-set, focused on growing the
business and establishing a reputation for excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures align
interests of clients and NOAH Advisors, and demonstrate
conviction to deliver top results
Creative deal solutions
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET
CORPORATE FINANCE BOUTIQUE®
The NOAH Advisors Core Banking Team
Marco Rodzynek
Managing Director & Founder
Jan Brandes
Managing Director
Nikhil Parmar
Director
Olek Skwarczek
Associate
Lukas Schlund
Analyst
December 2014 October 2014
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to
Trovit and its Shareholders
October 2016
Investment in
Exclusive Financial Advisor to KäuferPortal
and its Shareholders
by
84% Ownership
December 2016
August 2017
Financial Advisor to Silver Lake
Financial Advisor to EMK Capital
Investment in
Acquisition of a Majority Stake in
by
by
at a valuation of $200m
November 2019 July 2019
September 2018
Financial Advisor to MagicLab
Financial Advisor to AU10TIX
and its shareholders
Financial Advisor to 10bis
and its shareholders
Acquisition of a 79% stake in $60m Investment in
Sale of 100% in
by
at a valuation of ~$3 billion
at a valuation of $260m by
for €135m to
10Bis