Hometogo, founded in 2014, has become a major player in the fragmented $158 billion global vacation rental market, showcasing significant growth in revenue and traffic. The company provides a one-stop solution for vacation rentals with powerful filters, sourcing data from over 17 million listings and 700 partners. The document details Hometogo's rapid growth, including a 485% increase in U.S. revenues year-over-year and strategic acquisitions that solidify its position as the second-largest vacation rental company in Germany.

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3. The global vacation rental market – a fragmented $158bn opportunity
Rest of the
world: $9bn
North America: $40bn
South America: $17bn
Asia/Pacific: $44bn
Europe: $48bn
2012
$90bn
2021
$193bn
2018
$158bn
Sources: Technavio, Morningstar, own estimates

4. HomeToGo is the one-stop solution for vacation rentals
SAVE TIME & MONEY
by comparing prices
and additional services
instantly
Additional aggregated
property data is one
click away
POWERFUL FILTERS
Instant controls to filter
results according to
user preferences
GET AN OVERVIEW
of more than 17,000,000
vacation rentals from all
major brands and
industry leaders
MAP FILTERS OFFERS

5. Founded in 2014

6. aggregating
>17 m offers
That’s a world record

7. from
>700 partners

8. #1 globallyacquired former global #1 VR search (US site tripping.com) in late-2018
That’s a world record

9. Germany‘s fastest growing company in 2017/18 – revenues increased
by 23 times year-over-year since 2014 (CAGR).
8

10. Steep traffic increase with strong retention while decreasing the CPV
Traffic for all domains belonging to HomeToGo. Sources: internal data.
Jan16 Mar16 May16 Jul16 Sep16 Nov16 Jan17 Mar17 May17 Jul17 Sep17 Nov17 Jan18 Mar18 May18 Jul18 Sep18 Nov18 Jan19 Mar19
New visits Returning visits CPV before Brand Advertising (TV)
+1,400%
(YTD19 vs. same
time frame 2016)

11. HomeToGo is the second biggest vacation rental company
in Germany, trafficwise
HomeToGo includes its acquisitions in Germany; same for holidu; Sources: internal data, SimilarWeb.
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Apr19
Trafficinmillions

12. Free longterm traffic is an important key to success - and we
have invested heavily: .de as a role model
Source: Sistrix
HTG has
>2,5 times
the SEO
visibility of
Airbnb.de
2018 & 2019

13. That’s a world record
2018
2019
+290% Growth (YTD) in Visits
2018
2019
+485% Growth (YTD) in Revenues
2018 vs. 2019: organic search (SEO), HomeToGo globally 2018 & 2019

14. 20182018
That’s a world record
+388% Growth (YTD) in Visits (US) +617% Growth (YTD) in Revenues (US)
2018 vs. 2019: organic search (SEO), HomeToGo United States
2019
2019
2018 & 2019

15. That’s a world record
2018 vs. 2019: winning location by location (in visits)
18
2019
18
2019
18
2019
+460% Growth (YTD)
Destin
+312% Growth (YTD)
Berlin
+2050% Growth (YTD)
Mallorca
2018 & 2019

16. Our unique combined content, pr and SEO long-term strategy starts paying
off: 2016 - Today: 9.031 Publications | 4.770 Links | 99% Inhouse

17. Two-Time Winner
»Inhouse Team of the Year«
- SMX Advanced 2018 & 2019 by Search Engine Land,
Seattle
Awarded
»Organic Team of the Year« & »Chair Award«
- The Drum Search Awards 2018 USA, New York

18. Thank you for your attention!
Berlin | 13.06.2019

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