This document provides an overview of Uberall, a company that helps businesses manage their online presence across search engines and directories. Uberall has over 1,500 enterprise clients and manages the online listings for over 1,000,000 business locations. Their platform allows businesses to centralize location data and run local marketing campaigns to optimize search engine results and reviews. Uberall has experienced significant growth, with their managed business locations increasing over 4x since 2016. However, they estimate that their platform currently only covers approximately 2% of over 200 million global business locations, indicating substantial room for further expansion.

1. Unleash the Power of Location
Marketing
NOAH Berlin
Berlin | June 2019
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3. 2
Florian Hübner
Co-CEO of Uberall
• Background in tech + strategy consulting
• Started Uberall with David Federhen in 2013
• Tweets at @flohuebner
• https://www.linkedin.com/in/fhuebner

4. 3
This is Uberall at a glance
Our customers rely on an experienced team that has helped boost
the online visibility of 1,000,000+ business locations
100% SaaS B2B
>1,500 enterprise clients
1,000,000+
>150 resellers
6 offices (DE, US, UK, FR, NL, ZA) $ 64m series A+B
>$25m ARR
Customer
locations

5. Why does
Uberall exist?

6. In 2019,
the local
customer journey
starts on a screen

7. 6
Big Brands as well as SMBs compete
in new local business cycle
This business cycle begins with search results, and ends with reviews
88%
of consumers regularly
search online for local
businesses, products and
services
consider reviews and
social comments
before deciding on a brand
58%
leave a review or
comment to be seen by
potential customers
24%
of these consumers shop locally
as a direct result and have a
higher than average spend
50%

8. 7
Huge increase in “near me” searches
Mastering every step of this new business cycle is more crucial than ever -
Consumer searches for “near me” locations have increased by 100x since 2011
0
25
50
75
100
01/2008 01/2009 01/2010 01/2011 01/2012 01/2013 01/2014 2015-02 2016-02 2017-01 01/2018
“near me” search (index)
100x
“near me” searches
since 2011
Source: https://www.thinkwithgoogle.com/articles/i-want-to-go-micro-moments.html

9. The challenge:
Don’t lose out on
revenue driven by
“near me” search
requests

10. How to win in
„near me“ search?

11. 10
Uberall gives control over the local search ecosystem
Single Point Of Truth for all location data and campaigns

12. 11
Our products enable Brands and SMBs to get
attention and to interact with consumers
Uberall’s product portfolio allows for search optimisation, reputation
management, hyper local campaigning and fine grained analytics
Search Discovery Engagement Transaction
& Expansion

13. 12
Selected customers
Thousands of businesses and partners trust Uberall to increase
their revenues resulting from local searches
by

14. 13
We deliver significant measurable ROI
KFC yields ROI of 37x by increasing online brand consistency
and online visibility with Uberall Listings
+60%
+16%
37x
Increase in Clicks
on directions
Return of investment
Added Revenue
900+ Locations
50,000 Listings

15. 14
We service 1,000,000+ business locations
Location Marketing is establishing as a new MarTech category
0
275000
550000
825000
1100000
2016-06 2016-12 2017-06 2017-12 2018-06 2018-12 2019-06
1m+
business
locations

16. 15
Huge growth potential – Only 2% of more than 200m
business locations covered
We service business locations in 160+ countries already

17. 16
Thank you!

18. Selected Completed NOAH Transactions
Focus on Leading European Internet companies
Covering over 400 companies across 25 online
verticals, a broad range of over 500 investors as
well as 100+ online-focused corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes
management distraction
NOAH Advisors is globally well connected
and has direct access to virtually all key
players in the industry
Knowledge of and strong relationships with
potential buyers’ key decision makers
Proactively finds and unlocks attractive
investment opportunities for leading investors
Annual NOAH Conference in its 10th year
Over 40 years of combined relevant M&A experience
Routine execution of M&A and financing transactions
with sizes of several billion euros
30 successfully completed NOAH Advisors transactions
underline successful transfer of M&A competencies to
the Internet sector
Entrepreneurial mind-set, focused on growing the
business and establishing a reputation for excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures align
interests of clients and NOAH Advisors, and demonstrate
conviction to deliver top results
Creative deal solutions
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET
CORPORATE FINANCE BOUTIQUE®
The NOAH Advisors Core Banking Team
Marco Rodzynek
Managing Director & Founder
Jan Brandes
Managing Director
Nikhil Parmar
Director
Olek Skwarczek
Associate
Lukas Schlund
Analyst
December 2014 October 2014
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to
Trovit and its Shareholders
October 2016
Investment in
Exclusive Financial Advisor to KäuferPortal
and its Shareholders
by
84% Ownership
December 2016
August 2017
Financial Advisor to Silver Lake
Financial Advisor to EMK Capital
Investment in
Acquisition of a Majority Stake in
by
by
at a valuation of $200m
November 2019 July 2019
September 2018
Financial Advisor to MagicLab
Financial Advisor to AU10TIX
and its shareholders
Financial Advisor to 10bis
and its shareholders
Acquisition of a 79% stake in $60m Investment in
Sale of 100% in
by
at a valuation of ~$3 billion
at a valuation of $260m by
for €135m to
10Bis