Simplesurance, established in Berlin in 2012 with a team of 150 across 30 nations, provides a one-stop insurance solution and has expanded to Japan in 2018. The Japanese market was targeted due to its high insurance penetration and digital economy, leading to the establishment of a local entity, Simplesurance G.K., to offer tailored products. The document also highlights the achievements and challenges faced in navigating cultural differences and administrative procedures during the expansion.

1. Your platform for
simple access to
insurance
From Berlin to
Tokyo - the journey
of a startup

2.  @NOAHConference
 @noah_conference
 @noah-conference
 @NOAHConference
FOLLOW USONSOCIAL

3. 150 employees
30 nations
> $ 60 Mio
funding
Headquarter in Berlin
office in Japan
Founded 2012
in Berlin
29 countries
international business
simplesurance

4. ØTop 100 Insurtech Company
ØTechnological platform is international
ØOne-stop insurance solution and
compliance
ØBusiness operation in 29 countries
ØExpansion to Japan in 2018
simplesurance

5. We have the right solution
for your business
Banking
Bancassurance 2.0
Mobility
Protection of mobile
people
Hospitality
Worry-free stays
eCommerce
Service & revenue
OEM
Customized protection
plans
Telecommunicaton
Increased service
experience

6. From Berlin to Tokyo – expansion to
Japan
130 Million
• Japans largest e-commerce plattform
• 30% market share
• 9,9 Billion $ net revenue 2018
• Japans largest insurance company
• 2nd largest insurance company of Asia
• 40% market share
• 19,7 Trillion $ net premium volume 2018
Why Japan?
• Highest insurance penetration globally
• Very digital population
• High Insurance Density
(GER: $ 2546 USD, JP $ 3731 USD)
• GDP Japan: $ 4.872 Trillion / GER: $ 3.386 MRD
Local Strategic Partners

7. 2018 - Business expansion to Japan
simplesurance Godo Kaisha
A local entity with experienced
team offers tailer made products
and solutions for Japanese market
Working with local companies
Increase brand awareness and
trust in a new market
Becoming an insurance agent
With a local license, wider value-
added services can be offered to
our partners
Bring digital transformation
across the insurance value chain

8. From Berlin to Tokyo – expansion to Japan
Cultural
differences
Finding local
partners
Administrative
procedures
Language
• Working culture
• Working speed
in Japan
Recruiting
Time zones
Challenges Achievements
• Established simplesurance G.K. in Tokyo
with local team
• Developed with strong relationship with
local partners - TMNF and Rakuten
• Deeper understanding of working with
people from different background and
working manners

9. Team overview
MD Japan
)
Sales Manager
Junior SDM
Tokyo
simplesurance G.K.
Underwriting
Sales
Sales
BizDev
Technology
Integration
Product
Berlin
simplesurance GmbH
Head of Dev
Process
Technology
PM 2.
PM 3
UX/Design
UX
Intern
Integration &
CRO
Head of
Integration
Japanse native
Engineering
Cross Selling
QA
Platform
Cross Selling
Support
LegalBizDev 1 BizDev 2
Technology
Legal
BizDev
Sales Support
Integration
Frontend
PM 4
Solution Design
Manager
Frontend
4 FTE 21 FTE
25 FTE
SISU COO / CTO
+30FTE

10. THANK YOU!
>10 years Insurance Industry &
Consulting
Founder, CEO
Robin von Hein
Strategy, business development,
investor relationship, communication
Thank you!

11. Selected Completed NOAH Transactions
Focus on Leading European Internet companies
Covering over 400 companies across 25 online
verticals, a broad range of over 500 investors as
well as 100+ online-focused corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes
management distraction
NOAH Advisors is globally well connected
and has direct access to virtually all key
players in the industry
Knowledge of and strong relationships with
potential buyers’ key decision makers
Proactively finds and unlocks attractive
investment opportunities for leading investors
Annual NOAH Conference in its 10th year
Over 40 years of combined relevant M&A experience
Routine execution of M&A and financing transactions
with sizes of several billion euros
30 successfully completed NOAH Advisors transactions
underline successful transfer of M&A competencies to
the Internet sector
Entrepreneurial mind-set, focused on growing the
business and establishing a reputation for excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures align
interests of clients and NOAH Advisors, and demonstrate
conviction to deliver top results
Creative deal solutions
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET
CORPORATE FINANCE BOUTIQUE®
The NOAH Advisors Core Banking Team
Marco Rodzynek
Managing Director & Founder
Jan Brandes
Managing Director
Nikhil Parmar
Director
Olek Skwarczek
Associate
Lukas Schlund
Analyst
December 2014 October 2014
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to
Trovit and its Shareholders
October 2016
Investment in
Exclusive Financial Advisor to KäuferPortal
and its Shareholders
by
84% Ownership
December 2016
August 2017
Financial Advisor to Silver Lake
Financial Advisor to EMK Capital
Investment in
Acquisition of a Majority Stake in
by
by
at a valuation of $200m
November 2019 July 2019
September 2018
Financial Advisor to MagicLab
Financial Advisor to AU10TIX
and its shareholders
Financial Advisor to 10bis
and its shareholders
Acquisition of a 79% stake in $60m Investment in
Sale of 100% in
by
at a valuation of ~$3 billion
at a valuation of $260m by
for €135m to
10Bis