Pride toronto activation (sea235)
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Client-Pride Toronto Activation Event Overview Pre launch -Post Activation Promotion Engagement Liveguage stats and result Insight Conclusion
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Pride toronto activation (sea235)
- 1. PRIDE TORONTO ACTIVATION (SEA235) Presented by: Rachel Chettiar, Abhishek Iyer, Disha Mahajan, Minh Ngoc Pham
- 2. EVENT OVERVIEW Volunteer with Pride Participate in Pride Events Face Paint Pride Trivia Game
- 3. EXAMPLES OF PRE-LAUNCH AND POST ACTIVATION • Add snapshots of the IG and FB page
- 4. CREATIVE WORKS FOR PROMOTION • Add videos shot in the village, flag hoisting, etc • Brochure image
- 5. HOW DID WE ENGAGE WITH THE AUDIENCE? Attract Pride music videos on the monitor Face Paint Promotional Flyers/Posters Social Media Promotion
- 6. HOW DID WE ENGAGE WITH THE AUDIENCE? (CONT’D)… Engage Ask intriguing questions about awareness Pride Trivia Game Food for Thought Message Videos
- 7. LIVEGUAGE STATS AND RESULTS • Combined in Phase 1 and Phase 2, total 105 number of students and faculty registered with us
- 8. STATS AND RESULTS (CONT’D)… • Busiest Time • 01:27pm was the busiest time of the event with 102 impressions, 38 engagements and 05:50 dwell time rate • Quietest Time • 02:00 pm was the quietest time of the event with 0 impressions and engagement Note: Pre-set slider limited to 50ft.
- 9. STATS AND RESULTS (CONT’D)… • Dwell Time • Measured average dwell time is 2:29 • Highest dwell time is 10:44 with 92 impressions and 13 engagements at 12:03 pm • Most common dwell time is 1:00 amongst 94 visitors during the event • The dwell time started decreasing between 1-2 pm Note: Pre-set slider limited to 50ft.
- 10. INSIGHTS • Impressions • There were 1878 impressions on 13th March at Seneca Newnham Campus Cafeteria • 380 repeat impressions were measured • Engagement • 753 unique interactions were captured as 81 were repeat • Avg dwell time per engagement was 07:14 • Avg engagement was 18.37% every 3 minutes Note: Pre-set slider limited to 50ft.
- 11. INSIGHTS (CONT’D)… • Picture from LG
- 12. OVERALL CONCLUSION • Posted live feed videos on Instagram and Facebook which garnered more than 100 views combined • 21% participants registered to be a volunteer at Pride Toronto 2019 • Of which 47% showed active interest to be a part of the Pride activities • 84% registered to gain more information about Pride 2019 • Of which 52% showed active interest to be a part of the Pride activities
- 13. Thank You!!!