Client - Crayola Brief : Activation in Canada which need to be portable and use technology like AR/VR for your activation Objective To increase brand awarness in Canada To increase sales by 20% after the activation

4. • The canvas is magnetic that is divided into 500
small pieces.
• Pre-signed colours.
• AR function can be used through APP.
• WIll be transported to another location to
display.
• Allowing participants to give the
gifts themselves.
• The machine is connected with
another machine.
• Real-time screens.

6. WHAT
Portable
Crayola coloring experience
collaborating with AR technology
WHEN
Expected to start from end-July
2020
WHERE
Starts in Toronto.
Event place: Union station
Display place: Dundas Square
WHO
Middle-class parents who have
kids in the age of 4 to 12.
WHY
To increase brand awareness in Canada.
To increase the sale of Crayola products by the end of
the year.
To encourage people to download and use Crayola app.

7. CONTROL
High-control
CURRENCY
Trial
CONTENT
Social media, Print, Direct &
Outdoor, & Live stream
CONNECTION
Touching & Suprising
CONVERSION
Sale, retention & awareness

8. PRE-EVENT
Youtube influencers - Discount
code
Silly Scents Challenge
DURING EVENT
Events moments are captured &
updated on the spot
Live Streaming
AFTER EVENT
Videos of event can be used for
next event promotions &
commercials.
Succesful stories

10. Programmin
g
28.3%
Marketing
Cost
28.2%
Other
s
22.8%
Operatio
n
20.7%

13. Meet the
Team
MINH NGOC PHAM
mnpham3@myseneca.ca
RACHEL CHETTIAR
rgchettiar@myseneca.ca
ABHISHEK IYER
DISHA MAHAJAN
mahajandisha93@yahoo.in
aiyer8@myseneca.ca