The document discusses strategies for developing effective library programs. It provides statistics on social media engagement from 2014 that show growth. It emphasizes understanding platforms, clear communication, and creative programming. Program evaluation is important to assess impact and inform future initiatives. The goal is to connect all Victorians and bring people together through inspiring programs that promote literacy, collections, ideas, and the library sector.

1. Date
Click to edit Master title style
Click to edit Master title styleYou’re only as good as your programs
Sarah Kelly and Indra Kurzeme

2. What do we do and why?
• Share Victoria’s stories
• More than 60,000 followers
• What? Conversations
• How? Collection & program magic
• Guided by:
80 % content - 20% promotion

3. P–3

4. 2014 in numbers
• 50% increase in total social followers from 2014-15
• Reached more than 2 million Facebook newsfeeds in 2014
• Average Facebook post reaches 3,500 newsfeeds
• 16% Facebook engagement in 2014
• Tweeted 1,836 times in 2014 (five per day)
• 2.5% Twitter engagement
• @Library_Vic Instagram community grew by 980%

5. Street history

6. From Copernican to cats

7. #LibraryShelfie

8. eResources

9. Digital image pool

10. Customer service

11. Promoting programs

13. The basics
• 80/20 rule
• Understand the platform
• Schedule
• Photography (no stock excuses!)
• Small budgets = Big results
• Get creative

14. ADVERTISING
#HearThePeopleSing

15. GET CREATIVE
#WhiteNightMelb

16. P–16
PREPARATION
#WhiteNightMelb

17. EXPERIENCE
#BohemianMelbourne

18. You’re only as good as your programs

19. What makes a great program?

20. Pre Program
Thank you for the opportunity to
attend the Type Design
Workshop at the State Library
of Victoria. I consider myself
privileged as I could see many
more people trying to join and
not being able as you were fully
subscribed. Your welcome and
introduction of the night and
expectations was clear.

21. Program experience
Paul Hanslow is a very effective and
knowledgeable presenter. He was professional
and engaging. The interactivity among
participants was total. The trouble shooting
assistance of Simmone was great. I applaud
the ease and simplicity of engaging with the
technology – no problems with the AV
projection, convoluted logins, program
crashes, etc. It is also good to be able to access
the PDF of the presentation; it is a great
memory jogger with the right amount of
information
.

22. Post Program
During the workshop I was able
to create some characters, save
the files and even generate the
font set (albeit not complete)
and install it. I walked away
very pleased to have attended.
Do not regret my travelling
from Geelong – You delivered
in all accounts.

23. Bohemian Melbourne

24. State Library Victoria Vision
Being a place where all Victorians
can discover, learn, create and
connect; a cultural heritage
destination for Victorians; and a
leader in the discovery of
information, enabling the generation
of new knowledge and ideas.

25. White Night Melbourne

26. Community Engagement Goal
Grow lifetime
engagement by
extending
participation and
strengthening
connections.

27. Community Programs Goal
We actively seek to bring people
together and connect all
Victorians with the Library – its
people, collection and space –
through inspiring programs.

28. Program focus areas
• Promote our unique
collections
• Be a catalyst for
ideas, discussion and
debate
• Promote reading and
literacy
• Provide leadership to
develop the Library
sector

29. Liberty of the Press

30. Priority segments for programming
• Young learners and
families
• Creatives
• Culture Seekers
• Culturally and
Linguistically Diverse
communities

31. Program Selection and Development

32. Evaluation

33. Thank you
www.slv.vic.gov.au
@Library_Vic
@Library_Vic
/statelibraryofvictoria