5WS 5C'S OF Experience Strategy Result Key Learning

1. Whopper for a
Penny Campaign
Burger King

2. 5W'S
Burger King United States December 2019
Selling Whopper
Burger through BK
app for a penny
People Attention
and Brand Love
Downloading BK
app at McDonald's
Outlet from 600
feet

4. 5C's of
Experience
Startegy
Incentive Connections
Moderate-Low Control :Technology
routing
Content:Outdoor Ads
Trail Currency
Sales Conversion

5. Result

6. Key Learning’s
• Let the Idea grow
• Big Ideas matter
• The power of Fun
• If it were Easy, someone else would
have done it
• Long term Benefits

7. Does the Experience to User’s seem out of
Character for the Brand or Inline?