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Working with Media and Sponsors
- 1. WORKING WITH MEDIA & SPONSORS TO TAKE YOUR TENNIS EVENT TO THE NEXT LEVEL USPTA New England Tennis Conference
- 2. Bill Riddle – PTR/ USPTA • USPTA Elite Professional and Tester • PTR Tennis Professional and Tester/ Clinician • TIA Global Cardio Tennis Speakers Team • Tournament Director and Co-Chair for Music City Tennis Invitational – 15 years • Produced and directed tennis events in 12 different countries • Worked with both radio and TV as a show host • Produced and directed events outside the world of tennis for bowling, golf, cooking and the music industry • Worked three years with IMG/ World Team Tennis
- 3. - Evaluate what your currently offering - Think about what you want - Evaluate what you need to make it happen
- 4. Questions: - What is your most successful special event? - What made it successful? - What was your biggest bomb? - What made the event bomb? - What can you really make happen or pull off ?
- 5. What makes it a special event?
- 6. To Do: 1. Compare and evaluate your current events to what you want 2. Is this revenue producing or non 3. Discuss with your group and leave with a road map
- 7. DREAM BIG
- 8. Choices… 1 • Best possible date 2 • Best possible venue 3 • Best possible plan B
- 9. CREATING A BUZZ - What will create a buzz ? - What will get people out ? - What makes my event attractive to sponsors, spectators and players ? - What makes my event special ?
- 10. Staffing • Leadership (Co Chairs) • Committee(s) • Event Staff • Volunteers • Security • Load in and Load out (set up)
- 11. Marketing & Media • Photographer + 1 • Celeb Spokesperson • Press Releases • PR Firm • Local TV • Local Radio • YOU are your best promoter • Social network (FB, Twitter, Instagram, etc…)
- 12. Attracting & Securing …. • Sponsors – Target audience – Demographics – What is our value • Celebrities – Connections – TV and Radio – Think outside the box of tennis • VIP involvement – Mayor or Governor – High profile coaches
- 13. On Site Needs… • Transportation – Players and volunteers – Equipment • Sponsors & VIP’s – Private area – Food and drink – Security • Hospitality – Food and drinks – Beer and wine – On site vending – Legal bartender • Media – Live remotes – Media area
- 14. Event Extras… • Demo Day • Pro Am • Kids Carnival area • Food trucks • Military and Fire Trucks • Lead up events
- 15. Challenges … • Weather • Seasoned staff • Volunteers • No shows !! • Players dropping out • Media attention
- 16. EVENTWRAP UP • Thank You to everyone • Committee Lunch within a month • Sponsor goodie bag – hand deliver • Participant evaluations on site
- 17. TAKE AWAY… & QUESTIONS … BILL RIDDLE 615-243-6698 TENNISUN@AOL.COM