AMUL Beat restructuring
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1) The document discusses restructuring the distribution beats for Amul products in Ahmedabad to improve supply chain management. 2) Currently there are 5 beats covering 191 outlets total in the areas of Nikol, Virat Nagar, Gopal Chowk, etc. 3) The proposed restructuring splits the beats into 6 beats, assigning specific days and areas to each beat to better distribute the outlets and improve customer service. 4) It also analyzes Amul's competitors and provides graphical representations of the current and proposed beat structures.
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Project report amul (gcmmf)
This document provides an overview of Amul, an Indian dairy cooperative based in Anand, Gujarat. It discusses Amul's founding in 1946 in response to exploitation of milk farmers by private traders. Amul now has over 3 million milk producer members. The document profiles Amul's organizational structure and operations, products including milk, butter, ghee, and ice cream. It analyzes the Indian and world dairy industries and Amul's role in India's White Revolution. The document also examines Amul's marketing strategies and provides profiles and analyses of new Amul Lactose Free Milk and Liquid Creamer products.
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In Summer, the demand of cold beverages increases. Hence, I was supposed the push the sales of Amul Beverage Range Products which include Amul kool Flavored milk, Amul Masti Buttermilk, Amul Lassi, Amul Koko & Café Can and Amul Pro Drink by increasing the retail penetration.
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The main objective of the project is to increase retail penetration of Amul beverage range products.
To find the problems in selling of Amul beverage range product and find out improvement areas.
Other objective of the project is to competitive analysis and to know how company beverage products perform in competitive market.
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"Market Penetration of Amul Beverage Range Products" is a Summer Internship Project Under Taken my me during May-June 2017.
In Summer, the demand of cold beverages increases. Hence, I was supposed the push the sales of Amul Beverage Range Products which include Amul kool Flavored milk, Amul Masti Buttermilk, Amul Lassi, Amul Koko & Café Can and Amul Pro Drink by increasing the retail penetration.
I was supposed to work with two distributors of Amul dairy product in North Ahmedabad and Gandhinagar. The first one is ‘Shree Pashwanath Traders’ which is located in Sabarmati, Ahmedabad and another one is ‘Ashok Marketing’ which is located in Sargasan,Gandhinagar.
The main objective of the project is to increase retail penetration of Amul beverage range products.
To find the problems in selling of Amul beverage range product and find out improvement areas.
Other objective of the project is to competitive analysis and to know how company beverage products perform in competitive market.
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Amul was formed in 1946 as a dairy cooperative in Anand, Gujarat. It is jointly owned by 2.6 million milk producers and managed by the Gujarat Cooperative Milk Marketing Federation. Amul pioneered the White Revolution in India, making the country the largest milk producer in the world. It offers high quality milk and dairy products at reasonable prices. Amul's success is attributed to its cooperative model which ensures fair prices for farmers and affordable products for consumers. It has become a global brand and continues to grow its domestic and international markets.
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1) Amul is a brand managed by Gujarat Cooperative Milk Marketing Federation which was established in 1946 as the first dairy cooperative in India.
2) It has grown to become the largest food brand in India, linking over 2.8 million milk producers in 13,000 villages through a cooperative system.
3) Amul products including milk, butter, cheese and ice cream are very popular for their high quality and affordable prices, due to the cooperative business model that prioritizes farmers' interests.
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The document provides an acknowledgement and thanks for those who helped complete a report on Metro Cash and Carry Pakistan. It thanks God, the course teacher Prof. Sajid for guidance, and Metro Cash and Carry management for permitting interviews. The document then outlines the table of contents for the report which includes sections on the company profile, history, principles, locations in Pakistan, mission statement, research conducted, and more.
Pride Of Cows Summer Internship Programme
This presentation was created by me after completion of my summer internship program @Pride of Cows a brand of Bhagyalaxmi Dairy Farms Pvt Ltd, the sister concern of PARAG MILK FOODS PVT LTD (Gowardhan)
Pride of Cows Presentation by Upashna
Pride of Cows is a dairy brand owned by Parag Milk and is focused on quality and innovation. The document discusses research conducted on Pride of Cows' customer response and brand awareness in Pune. The research found low brand awareness but high customer satisfaction with quality and service. It suggests Pride of Cows increase promotions and offer more products and schemes to improve availability and grow their customer base.
A project on PARAG MILK FOODS PVT. LTD. on ho-re-ca business
This document analyzes Parag Milk Foods' Ho-Re-Ca (hotel, restaurant, cafe) business in Hyderabad. It finds that Parag has grown rapidly in 3 years to a 6 crore turnover company, with a 17% market share in Hyderabad's Ho-Re-Ca sector. However, it faces challenges like ineffective supply chain and client handling, neglecting other product lines besides cheese, and threats from low-priced competitors. The document recommends Parag differentiate its products, target lower segments, improve communications, and use more effective promotional strategies to grow its market share beyond 17%.
Amul
Amul is the largest food brand and business in India. It has an annual turnover of over Rs. 4,300 crore and aims to reach Rs. 10,000 crore in the next three years. Formed in 1946, Amul is jointly owned by 2.6 million milk producers and manages various dairy cooperatives. It produces a wide range of dairy products including milk, butter, cheese, ice cream, and beverages.
2016- Review with AMUL Adfs
Amul Ads are relevant to the times and make a crisp commentary on the times. Let's review 2016 with AMUL ADs
Parag Milk Food LTD
I, Chirag Beladiya a student of PGDM of ST KABIR INSTITUTE OF PROFESSIONAL STUDIES (SKIPS) hereby declare that the Project entitled “ Understanding of dairy products,HORECA Sales and Distribution Management.
My first word of gratitude is due to Mr. RAZAK MANSURI– Sales Manager, PARAG FOODS PVT LTD, Ahmedabad, my corporate guide, for his kind help and support and his valuable guidance throughout my project. I am thankful to him.
Brijesh rana
The document is a student's internship project report on analyzing the financial statements of Amul (Co-Operative Milk Producer's Union Ltd.), submitted in partial fulfillment of an MBA degree. It includes sections on the certificate, declaration, index, preface, acknowledgement, research methodology, executive summary, and introduction to the organization. The report was submitted in August 2013 and analyzes Amul's financial performance and position through tools like ratio analysis, common size statements, DuPont analysis, and working capital management.
Amul
Amul is a dairy cooperative based in Anand, Gujarat, India that was formed in 1946. It is managed by the Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF), which is jointly owned by 3.1 million milk producers in Gujarat. Amul played a key role in India's Operation Flood program that made India the largest producer and exporter of milk and milk products in the world. It employs a unique three-tier cooperative model of village dairy societies, district unions, and a state-level federation that handles marketing. Amul has had a major social and economic impact, improving the livelihoods of milk producers and the nutrition of Indian society.
New amul the taste of india and a campaign
Anshu Tiwari and others presented a report on Amul to their professor. Amul was formed in 1946 as a dairy cooperative in Gujarat. It is jointly owned by 2.6 million milk producers and helped spur India's white revolution making it the largest milk producer. Key people include Dr. Verghese Kurien who is known as the father of the white revolution. Amul has become the largest food brand in India and largest pouched milk brand known for its quality at affordable prices.
Imc amul final
This document provides an analysis of Amul's advertising campaign. It discusses the origins of the iconic Amul girl mascot, created in 1967. The summary focuses on key details about the campaign's longevity, humor-focused approach, and simplicity. It also notes disputes over credit for creating the Amul girl. The campaign analysis section examines the campaign's key elements of simplicity, consistency, humor, and incorporation of current events.
Amul
Amul is a cooperative network in India that has been a market leader for butter since 1946. It has a turnover of 25 billion and provides high quality dairy products at reasonable prices through a vast cooperative network of farmers. Amul implements an efficient supply chain management system with 47 depots and over 4000 distributors to distribute products through a network of over 5 lakh outlets. Milk is procured from farmers and transported to manufacturing plants, then products are transported from plants to depots to wholesale dealers and finally to retailers using refrigerated trucks according to a beat plan.
Amul scm
The document provides an overview of Amul, a dairy cooperative in India. It discusses that Amul was founded in 1946 and is owned by 3 million milk producers. It has a complex supply chain management system involving village cooperatives, district unions, and a state federation to collect, process and distribute milk and dairy products. Amul has become the largest food brand in India and pioneered the white revolution through its cooperative model.
Market survey: Milk based products (Packaging)
This presentation is a market survey conducted based on the Indian scenario on milk based products. The two products that have been taken are Cheese and Flavored Milk. The presentation emphasizes on the different products available in different & innovative packaging. This is a survey on the varied options for food packaging available in the market. This presentation definitely gives a wide insight into the diverse world of food packaging!
Future recommendations to Amul Packaged milk for expansion in NCR
Amul is world's largest cooperative and milk producer in packaged milk category, but at this time it faces several issues despite an impeccable Supply chain. Tremendous competition posed by another sister cooperative Mother Dairy is posing supply problems, price variance and increased costs and lead times for Amul. We analyze the overall system and find certain possible solutions to the same.
Amul imc ppt
Amul is India's largest food product marketing organization that has been in operation since the 1950s. It is known for its long-running advertisement campaign featuring the Amul moppet girl. The ads use simple and witty messages to comment on current social and political issues in a way that appeals to people across all segments of Indian society. Amul's low prices and focus on quality have made its products, especially Amul butter, ubiquitous across Indian households.
SCM & CRM of Amul
The document discusses supply chain management and customer relationship management practices at Amul, the largest dairy cooperative in India. It outlines how Amul has grown to become one of the largest milk producers in the world through practices like timely payments to milk suppliers, quality checks, and using technology to connect farmers to veterinary doctors. Amul also integrates customer feedback, sponsors events to engage customers, and uses mobile apps to provide customer service.
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Amul
Amul was formed in 1946 as a dairy cooperative in Anand, Gujarat. It is managed by the Gujarat Cooperative Milk Marketing Federation and has over 3 million farmer members. Amul sparked the White Revolution in India, making India the largest milk producer in the world. Today, Amul is the largest dairy in Asia and second largest in the world. The Amul model provides benefits to farmers by cutting out middlemen and involving farmers in every step of the process.
Amul ppt from vivek
Amul was formed in 1946 as a dairy cooperative in Anand, Gujarat. It has become the largest food brand in India and the world's largest vegetarian cheese brand. Amul spurred India's White Revolution, making India the largest producer of milk and milk products globally. Amul has a diverse product portfolio including milk, butter, cheese, and ice cream. It utilizes a low cost strategy and robust distribution network to make products affordable and accessible across India.
Project: Analysis of Marketing and Branding Strategies of Amul Butter
This document provides a marketing report on Amul Butter by a group of students. It discusses Amul's product portfolio and diversification, distribution network, pricing strategies, and promotion activities. Amul Butter has a large market share of over 85% in India due to its robust supply chain, low cost strategy, and strong brand value of quality, availability, and service. Amul has over 5,00,000 retail outlets across India and 6000 parlors to ensure wide availability of its products. It focuses on affordable prices while maintaining quality to remain accessible to customers.
Amul
This document provides an overview of Amul, an Indian dairy cooperative. It discusses Amul's history as a cooperative formed in 1946. It then outlines Amul's business model as a cooperative that collects milk from 2.6 million farmers and converts it into branded products. The document also lists Amul's major products such as milk, butter, cheese, ice cream, and curd. It performs a basic SWOT analysis and discusses Amul's position as a cash cow using the BCG matrix model.
AMUK-India's Pride
Amul was established in 1946 in Anand, India as a cooperative brand owned by milk producers. It has grown to be a market leader in India, holding a 15% market share in the milk category and 37% in the organized ice cream segment. Amul offers a diverse portfolio of over 50 dairy and non-dairy products across categories like milk, cheese, desserts, beverages and chocolates. Key reasons for Amul's success include its robust supply chain of milk from cooperatives, a low-cost strategy, strong distribution network, and focus on quality and value. Amul faces opportunities to expand into new categories and markets both in India and through exports.
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This document provides a cost analysis of Amul ice cream's fruit and nut flavor. It includes an overview of the Indian ice cream industry and Amul company. A cost sheet is presented analyzing the direct costs to manufacture one 100g cup of Amul ice cream, including raw materials like milk, dry fruits, sugar, and flavors. The direct cost analysis finds the per unit cost of a single cup of Amul ice cream.
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Amul meant different things to different groups: for milk producers it provided an enriching experience, consumers received assurance of quality milk, mothers found it a reliable source of nutrition for children, and it supported rural development and self-reliance in India. The document discusses Amul's company profile, strategic intent, competitors, methodology used, product profile, observations from a study, findings, conclusions, and suggestions.
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The document discusses a group project involving members Stewart, Sonali, Manjiri, Mahesh, and Chaitali. It then provides details about Amul, including its founding in 1946 as a dairy cooperative in India, products offered such as butter, milk powder, and ice cream, and factors contributing to its success like a robust supply chain and strong brand presence. The document also examines Amul's market structure as an oligopoly and strategies used like maintaining quality to be the preferred taste of India.
Amul ppt
Amul is a dairy cooperative in India owned by millions of milk producers. It has grown to become the largest food brand in India through a unique business model that collects milk directly from farmers and converts it into branded products. Amul uses a low-cost marketing strategy, emphasizing low prices and advertising campaigns like the iconic Amul girl. It faces competition from other major brands but has expanded its product range and international markets to maintain its leading position in India's dairy industry.
Amulppt 121101232750-phpapp02
Amul is a dairy cooperative in India owned by millions of milk producers. It produces dairy products including ice cream and markets them nationally and internationally. Amul follows a unique cooperative business model where it collects milk directly from farmers and converts it into branded products. It has a large market share in India and spends only 1% of revenue on promotions, relying on the iconic Amul girl advertisements. Amul aims to expand further in India and internationally by targeting Indian communities abroad and introducing new products.
Amul (Anand Milk Union Limited)
This document contains a presentation by various group members on Amul, an Indian dairy cooperative. The presentation covers Amul's history, growth, business model, diverse product portfolio, competitors, SWOT analysis, use of the BCG matrix, marketing strategies, reasons for success, and plans for global expansion. It shows that Amul was formed in 1946 and is now the largest dairy brand in Asia. It collects milk from 2.6 million farmers daily and converts it into over 150 dairy products. Key factors in Amul's success have been its affordable pricing, product diversification, robust supply chain and popular advertising campaigns. It aims to further grow globally and introduce new product lines.
Amul
This document contains a presentation on Amul given by several group members. It discusses Amul's history as a dairy cooperative founded in 1946. It outlines Amul's large growth in annual turnover from Rs. 2000 crore to Rs. 4300 crore from 1999 to 2007. The presentation describes Amul's diverse product portfolio including butter, milk powder, cheese, ice cream and others. It analyzes Amul's position as market leader in several categories using the BCG matrix and discusses Amul's strategies of product diversification, technology, pricing and promotions that have led to its success. Finally, it notes Amul's plans to expand globally in markets like the US, Middle East, Asia and Africa.
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This document provides an overview of Amul, the largest milk brand in India. It discusses Amul's history and founding, describes its wide range of dairy products, and analyzes the branding and marketing strategies that have made Amul successful. Key points include Amul's low-cost pricing strategy to make products affordable, its use of the iconic Amul girl mascot in advertising campaigns for over 50 years, and its approach of expanding its product portfolio and capturing more of the consumer value chain over time.
Amul report
The document provides an overview of Amul's promotional scheme for its ice cream products. It discusses Amul's plans to expand ice cream production capacity and sales. Key points include increasing annual ice cream sales to Rs. 250 crores, launching new ice cream products, and focusing on availability through small retailers to drive impulse purchases. The goal is to clock annual ice cream sales of 34 million litres through an emphasis on value and availability.
Agribusiness Firm_Amul the Taste of india
Amul is a dairy cooperative in India that was formed in 1946. It is managed by the Gujarat Cooperative Milk Marketing Federation. Amul began with 250 liters of milk per day and is now India's largest food brand and the second largest dairy in the world. Through a robust supply chain network involving millions of farmers, Amul collects over 7 million liters of milk per day and produces various dairy products which it distributes nationwide. Amul's low-cost strategy and focus on quality have enabled it to become very successful while also benefiting millions of farmers. It faces competition from other domestic and multinational brands but maintains an edge through its cooperative business model.
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Amul is the largest dairy cooperative in India and the world's largest pouch milk brand. Formed in 1946, Amul now has an annual turnover of over Rs. 4300 crore. Amul has experienced rapid growth through its robust supply chain, low cost strategy, and diverse product portfolio. Its business model centers on collecting and processing raw milk from rural farmers before packaging and distributing dairy products.
dokumen.tips_summer-internship-report-amul-marketing.pdf
This document summarizes a market analysis and competition report for Amul Slim and Trim milk. It finds that Amul has the largest market share for UHT milk at 52% compared to Nestle at 47%. It identifies opportunities to increase sales of Amul Slim and Trim milk through better visibility, social media promotion, retailer schemes, and salesman incentives. Recommendations include meetings for salesmen, follow ups on missed outlets, buying display space, continuing retailer discounts, and using different POP promotions. The analysis finds potential to increase Amul's UHT milk market from the current Rs. 10.44 million to Rs. 11.28 million.
Amul
1) Amul was established as a cooperative brand to provide high quality and affordable dairy products while supporting farmers and the local community.
2) Amul has expanded significantly over the years through various business strategies like developing processing plants, research centers, and training institutes. It focuses on both market and social development.
3) Key to Amul's success has been adopting network and cooperative models, continuous innovation through new products and technologies, and ensuring products reach consumers in a timely manner through coordinated distribution.
Amul taste of india
Amul was established in 1946 in India and is managed by the Gujarat Co-operative Milk Marketing Federation. It collects 7 million liters of milk daily from 2.6 million farmers and converts it into branded, packaged products. Amul has achieved tremendous success and growth due to its strong supply chain, diverse product mix, extensive distribution network, and low cost strategy. It is the largest milk brand in India and Asia with a market share of 85% for butter and 40% for milk powder.
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Grands Moulins de Dakar (GMD), a wheat flour company, launched the Souki sugar brand to diversify into fast-moving consumer goods. GMD purchased sugar from Compagnie Sucrière Sénégalaise in bulk bags, repackaged it under the Souki brand, and sold it at a slightly higher price than the unbranded bulk sugar. Through market research, production, advertising campaigns, and retailer promotions, Souki quickly gained brand recognition and market share. However, a government policy change lowered the price of bulk sugar significantly compared to Souki, threatening its viability. To maintain the brand, GMD absorbed losses by continuing to sell Souki at a reduced price for six
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Project: Analysis of Marketing and Branding Strategies of Amul Butter
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AMUL Beat restructuring
- 1. Beat Restructuring of DistributionBeat Restructuring of Distribution Network ChannelNetwork Channel For, Amul – GCMMF (Gujarat Co-operative Milk Marketing Federation) Ltd.
- 3. Distribution Channel Operation (SCM – Supply Chain Management)
- 4. Product Mix Description Analytics Product Line 23 Product Width 23 Product Length 112 Product Depth 4.86 * Products for which our project was designed including Ice Creams (Excluding Milk, Curd, Butter Milk etc.)
- 5. Beat Analysis Distributor Rushabh Marketing, Nikol-Naroda Road, Nikol, Ahmedabad. Total Outlets 191 Area Covered (All) Nikol, Virat Nagar, Gopal Chowk, Sitaram Chowk, Shivaji Chowk, CTM, Odhav, Adinaath Nagar, Amraiwadi, Rabari Colony, Vastral Total Beats Beat 1, Beat 2, Beat 3, Beat 4. Beat 5
- 6. Route of Beats * Covered total area of Ahmedabad inside GREEN HIGHLIGHT
- 7. Proposed Restructured Beats Distributor Rushabh Marketing, Nikol-Naroda Road, Nikol, Ahmedabad. Beat Name Total Outlets Service Days Area Covered Beat 1 38 Mon, Thurs Nikol, Virat Nagar Beat 2 37 Tues, Fri, Thurs Nikol Beat 3 41 Wed, Sat Nikol, Gopal Chowk, Sitaram Chowk, Shivaji Chowk Beat 4 33 Mon, Thurs Adinaath Nagar, CTM, Amraiwadi, Odhav, Rabari Colony Beat 5 – A 21 Tues, Fri, Thurs Vastral, Rabari Colony Beat 5 – B 21 Wed, Sat Vastral, CTM, Rabari Colony, Odhav
- 8. Competitors Brands and Products (Category Wise) Ghee Amul, Sagar, Gowardhan, Saras, Gokul, Local Butter Amul Nutralite, Vimal, Gowardhan, Gokul, Mother Diary, Local (White Butter) Cheese Amul Britannia, Vimal, Gowardhan (Go Cheese), Mother Dairy, Local Ice Cream Amul Vadilal, Havmore, Sheetal, Pastonji, Kwality Walls (Cornetto) , Local Flavored Milk Amul Milda Condensed Milk Amul -- Malt Beverages Amul (Pro) Cadbury (Bournvita), GSK (Boost), Horlicks, Heinz (Complan) Dairy Whitener Amul (Amulya) Nestle (Everyday), Britannia (dairy Whitener) Infant Milk Food Amul Spray Nestle UHT Milk Amul -- Chocolates Amul Cadbury, Nestle, Others
- 9. Graphical Representation of Analysis
- 10. Graphical Representation of Analysis
- 11. Graphical Representation of Analysis
- 12. Graphical Representation of Analysis
- 13. Graphical Representation of Analysis
- 14. Graphical Representation of Analysis
- 15. Graphical Representation of Analysis
- 16. Graphical Representation of Analysis
- 17. Graphical Representation of Analysis
- 18. Graphical Representation of Analysis
- 19. Conclusion • Proposed restructured beats are based on the total sales of retailer which has been reanalyzed during this project tenure. • Some retailers are being served thrice a week according to their requirements and they have been allocated to the separate beats. • APO (Amul Products Only) outlets are being served daily. • Disputes may be solved thoroughly if organization member takes initiative in between.
- 20. Special Thanks, Mr. Mehul Srivastava (Project Mentor) Mr. Deven Bhatt (Project Guide) Senior Executive (Sales & Distribution) Amul – GCMMF Ltd., Ahmedabad, Gujarat Dr. Bijal Mehta (Project Guide & Project Mentor) Prof. Amit Saraswat (Project Guide & Project Mentor) Amrut Mody School of Management Ahmedabad University
- 21. Summer Internship Project For, Partial Fulfillment of MBA 1 By, Rushi Langaliya (A 19) Paras Adesara (A 02) Master of Business Administration (MBA) Amrut Mody School of Management Ahmedabad University For, AMUL – GCMMF (Gujarat Co-Operative Milk Marketing Federation) Ltd. Regards,
- 22. Thank You..!!!