The document is the author's evaluation of their media product, an indie music magazine called Encore!!!. They discuss how they used conventions from real magazines in their design, such as large mastheads and cover lines. They represent their target audience of 16-19 year old indie music fans through the bands featured and style of clothing on the cover model. They drew inspiration from magazines like Mojo, Kerrang, NME and Q. The author learned skills using programs like Blogger, Windows Publisher, and Gimp to construct their magazine, and felt they improved their abilities from their preliminary task.