This document discusses various measures used to quantify drug use and outcomes in pharmacoepidemiological studies. It describes prevalence as the proportion of people with a disease or exposed to a drug at a given time. Incidence is the number of new cases within a time period, while incidence rate is the number of new cases per unit of person-time at risk. Drug use is commonly measured by the number of prescriptions, units of drug dispensed, defined daily doses which estimates average maintenance dose, and prescribed daily doses which is the average dose actually prescribed. Adherence is often measured through biological assays, pill counts, pharmacy records, and patient interviews.