The document discusses the author's use of various tools like Mindmeister, Prezi, Padlet, Slides, and Visme to create blog posts. Mindmeister allowed the creation of color-coded mind maps to present initial ideas. Prezi was useful for uploading trailers during research and rearranging text easily. Padlet was difficult to use and only allowed text color changes. Slides facilitated creative presentations with tables, lines, shapes and images. Visme was utilized for trailer analyses involving editing, camera shots, and sound for target audiences.