This trailer for the horror/sci-fi film Extinction uses many conventions of the genres. It begins with shots that juxtapose light and dark scenes, setting an ominous tone. A man is seen holding a gun, worrying the audience, as guns are linked to danger in thrillers. Shots of an injured man's bloodied face and people panicking heighten tension. Throughout, the unsettling score and dark lighting create an atmosphere of fear, while unknown characters and their actions keep viewers unsettled and wanting to know more.