Many people experience financial ups and downs or the inability to create and maintain wealth over the long term. While external factors may play a role, the primary reasons often relate to internal/invisible factors like character, thinking, beliefs, and self-image. Changing visible outcomes like financial results requires first changing the underlying, invisible roots that determine those outcomes like one's mindset, habits, and beliefs about themselves and money. Developing a new "money blueprint" is necessary to uproot unhealthy beliefs and internal blocks in order to reach one's full financial potential and true financial freedom.