Every year marketers are bombarded by research that covers the top tools, hottest trends, and latest marketing ideas, but there's almost no research that focuses on the marketer as a person. Very little of that focuses on YOU. Until now. Join MarketingProfs Director of Marketing Matt Snodgrass as he recaps the findings from the latest MarketingProfs Marketer Happiness Report!

1. The Key to Marketers’ Happiness
Matt Snodgrass Emily Murphy
With: Moderated by:
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3. About Matt Snodgrass
Matt Snodgrass is the Director of Marketing for MarketingProfs and has developed both B2B and
B2C projects of all sizes. In prior lives, he’s been a zookeeper, worked with the CDC on anthrax
testing, and led the e-commerce charge at a drug informatics company. After working in highly-
regulated industries for the first 10 years of his marketing life, he’s having a lot more fun with his
creative (and his career) as part of the MarketingProfs team. He’s a huge fan of board games,
podcasts, and marketing research and will gladly talk with you about any of them. At length.
About Emily Murphy
Emily earned a Bachelor of Arts from the University of California, Santa Cruz, for her major in Film and
Digital Media and minor in Literature. With experience in writing, publication, and teaching, she
continued her work after college as a research writer and an online blog contributor. She has now joined
the Aggregage team and is the Editor for several sites in our network, including B2B Marketing Zone
and Supply Chain Brief.

4. The Key to Marketers’ Happiness:
A Review of the 2019 Marketer Happiness Report

6. Why we did this and what we’ll cover
• What we found from our research
• What it means for marketers’ satisfaction
• How you can increase your satisfaction
• There WILL be quizzes
• And (almost) a curse word

7. Happiness and Fulfillment

8. Dimensions
Grit
Intention
Learning Mindset
Community
Energy
IGNOSAURUS
Unfocused stare
Clutching to
status quo
Impervious hide

9. Dimensions Preparations
GRIT INTENTION ENERGYCOMMUNIT
Y
LEARNING
MINDSET

10. LEARNING MINDSET

11. Marketers Are Learners
4 out of 5
marketers seek projects that require them
to learn new skills.

12. And Are Fearless
More than half
of marketers prefer to work on projects that
require them to “figure it out as they go.”

13. Marketers Love In-Person Events & Webinars
86%
attend at least one event or workshop/year
92%
attend at least one webinar/year

14. QUIZ -Aside from this event, how many of you participated in another
in-person or online marketing event in the past year:
• I Have
• I Have Not

15. But don’t get me started on podcasts…
Over 50%
of marketers don’t listen to any podcasts
(personal or professional)

16. • QUIZ – how many of you listen to podcasts of any type?
• I listen to podcasts for personal enjoyment
• I listen for professional podcasts
• I listen for both
• I do not listen to podcasts

17. For your team’s listening pleasure
• Marketing Smarts
• Marketing Over Coffee
• Making the Brand
• The Marketing Companion Podcast
• This American Life (great for creative types)

18. Our challenges to you
• Encourage curiosity. Look for new opportunities to learn (i.e.
online, in-person, virtual).
• 5-Hour Rule. Set aside 5 hours per week for learning. 60 minutes a
day.
• Make a date with a book. Take an hour next week for reading (i.e.
work-related blogs, personal books).
• Open your ears. Spend 30 minutes listening a podcast.

19. INTENTION

20. Things start off so well
Marketers are dialed in to what they
need to do on a daily basis
We know what to do and how to get
there
2019: 84%

21. Then, they open their email…
MOST
of marketers’ daily priorities shift
based on what they find in their
email inbox
2019: 10%

22. • QUIZ – Do your priorities shift by what you find inbox?
• Never
• Rarely
• Sometimes
• Frequently
• Always

23. And focus is lost
29%
of marketers are able to focus on one
task for an extended period time

24. Constant interruptions
73%
of marketers find it difficult to complete tasks
due to interruptions
2019: 88%

25. Finding peace and quiet
• This can be a physical or mental
‘place’
• A cone of silence is just as good as a
closed door
2019 : 58% say no

26. Poll
• Do you have a quiet place you can go to, to work on mentally-
demanding tasks?
• Yes
• No

27. We don’t like to ‘just say no’
If a project doesn’t fit your goals or
priorities, why are you working on it?

28. Our challenges to you
• Actively work toward setting time aside to focus.
• Find a place where you can disappear.
• Turn off phone, social, computer alerts.
• Set a period of time each day to be email free.
• Summon the courage to say ‘no’ (in the spirit of completing
tasks).

29. GRIT

30. Marketers are a resilient bunch
61%
of marketers say they bounce back
quickly when they receive criticism

31. And they have confidence…
2/3of marketers trust their gut
78%aren’t afraid to voice their opinion

32. Or do they?
3 out of 5marketers feel that they need to master
something new before they’re willing to try it

33. A crisis of confidence
Half
the marketers surveyed think they don’t know as
much as their peers
2019: 47%

34. Our challenges to you
• Keep talking, keep standing up, and keep voicing your opinions.
• Volunteer for something new. Be uncomfortable.
• Try new things. Learning something new bolsters excitement.
• Encourage patience. Results will come.
• Healthy competition is good. Just be sure you don’t compare your
beginning with someone else’s middle.

35. COMMUNITY

36. Connections aren’t being made

37. The open office illusion
70%Reduction in face-to-face interactions
50%Increase in email messages

38. Marketers aren’t feeling all that supported
Only halfof marketers have felt supported when
they wanted/needed help from others.
Fulfilled marketers – 64%
Unfulfilled marketers – 29%

39. Mentoring is important
More than half of
those surveyed are involved in mentor
experiences
Marketers who did not participate in
mentorship relationships were nearly twice as
likely to feel unfulfilled
2019: 61%

40. • QUIZ – Are you currently involved in any sort of mentoring
relationship?
• I am a mentor
• I am a mentee
• I am both a mentor and a mentee
• I am not

41. Our challenges to you
• Reach out to others, pick up the phone, or have a meeting outside
the office. Make connections.
• Mentoring. Look for a opportunities to mentor or to find a mentor.
(Check-out: LinkedIn Career Advice)
• Be there. Listen. Reach out.
• Move way from an open-office plan.

42. ENERGY

43. Marketers are eating and sleeping *fairly* well

44. But they aren’t resting their brains
71%
of marketers are not setting aside time to
be technology free

45. (Not) Doing what we love
63% aren’t exercising enough
59%don’t spend enough time with friends
61% don’t spend enough time volunteering
59% spend too much time on social media
63% don’t spend enough time on hobbies

46. Our challenges to you
• Ensure you’re resting your brain. It’s ok to have downtime.
• Look for safe ways for reducing stress.
• Take a break. Get away from technology.
• Allow for creative time each day.
• Get outside. Start a health challenge. Force yourself to get out and
walk once a day (while you’re listening to a podcast).
• Make it a goal to make time to do what you love, whatever that may
be.

47. FULFILLED MARKETERS
ARE BETTER MARKETERS

48. Happiness & Fulfillment
More than halfof marketers surveyed feel fulfilled

49. Fulfilled marketers…

50. IGNOSAURUS
How do we defeat the Ignasaurus?
Dive In
Be Uncomfortable
Find Peace
Say No
Focus
Rest Brains
Unplug
Do More
Talk
Mentor
Support
Read
Listen
Stay Curious

52. Thanks for your time!
Download the report:
mprofs.com/b2bmzhappiness
Matt Snodgrass
matts@marketingprofs.com
@msnods
www.linkedin.com/in/mattsnodgrass

53. 53
Q&A
Director of Marketing, MarketingProfs
Linkedin page: in/mattsnodgrass/
Twitter ID: @msnods
Website: marketingprofs.com
Site Editor, B2B Marketing Zone
Linkedin page: in/Emily-millard-murphy/
Twitter ID: @b2bmarketingz
Website: b2bmarketingzone.com
Matt Snodgrass
With:
Emily Murphy
Moderated by:
www.b2bmarketingzone.com/webinar-series/trends-in-b2b-marketing