Armstrong is a new marketing automation tool created by IBM, Houston Analytics, and Agillic to help businesses more easily implement insight-driven marketing through predictive analytics and omni-channel content execution with the shortest time to market of just 10 days, requiring no specialist skills to use and carrying no upfront financial investment or risk for businesses. The document outlines the opportunities and challenges of digital transformation, how Armstrong addresses these issues, and how it promises to attract more customers, help customers grow, and improve customer retention.