This document outlines 21 ways to increase conversion rates on e-commerce websites. Some of the key recommendations include using dynamic landing pages tailored to individual users, showing limited relevant product alternatives, incorporating social proof like reviews, keeping forms and checkout simple, providing multiple payment options, sending abandoned cart emails, and ensuring the website is fully responsive for mobile users. The overall goal is to personalize the user experience, reduce perceptions of risk, and make the purchasing process as simple and seamless as possible.

1. Top 21 Ways to Increase
Conversion Rate
One-stop Personalization Solution for E-commerce

2. #1 Dynamic Landing Pages
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Dynamic Landing Pages reduce bounce rate by >20%.
Banners, deals, best sellers, new arrivals should ALL be changed in real time based on
customer profile
Landing Page for a Tech Geek Landing Page for a Fashionista

3. #2 A Cross Between Emotional & Rational
Elements
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People buy based on emotion, but they rationalize their purchase too. Make sure you
remind them of their smart decision and why it was such a good idea
10% Cash Back on entire Collection

4. #3 Show Limited, Relevant Alternatives
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Avoiding ‘Tyranny of Choice’ removes the analysis paralysis which many customers face.
Suggest selected products to each customer in every category with hundreds of products

5. #4 Use Social Proof
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Add Testimonials, Reviews with Photos & Videos wherever possible. Buying decisions of
more than 80% customers are influenced by them. Social Proof is a MUST!

6. #5 Keep The Forms Simple
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KISS - Keep It Simple Silly by making the input fields as few as possible. If needed ask for
the additional information later. Progressive data collection ensures minimum drop outs.

7. #6 Reinstate The Sense of Urgency
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Stock Numbers create a sense of urgency and push the customer to an early purchase.
E.g. “Last 2 Pieces left in Stock”. DO NOT, however, create false numbers to boost this.

8. #7 Reduce Perceptions of Risks
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Reduce the ‘perceived’ risk to minimum. If the customer perceives any risk, the purchase
will not happen. It may cost once in a while but additional sales will always trump it.

9. #8 Make Bolder CTAs
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Focus on design/ placement of ‘Call to Action’ buttons.
Do Not Clutter them to just fill up space.

10. #9 Separate Category For Offers & Sale
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Keep an easy access to all your coupons/offers on every page header including the
checkout page. Try to auto-fill relevant coupon code to delight your customers!
AUTO
APPLIED 

11. #10 Display All Shipping & Delivery Info
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Always let your customer know how long it will take to deliver the purchased products
By May 21 By May 25 By May 28

12. #11 Provide Payment Flexibility
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Providing multiple payment options reduces the chance of cart abandonment. Apart from
the usual options Wallets, PayPal, Bitcoin, Gift cards are increasingly gaining acceptance

13. #12 Make Relevant Recommendations
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Recommendations based on Recent History increase recall, engage customers and urge
them to make that purchase

14. #13 Help In Faster Product Discovery
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Similar Products aid in faster and easier product discovery

15. #14 Keep A No-Surprises Shipping Policy
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Never surprise the customer with last minute disclosures. Be clear about shipping/
discounts/ any other clauses right in the beginning and not near the checkout!

16. #15 Give More Real Life Experience
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Must have ‘Zoom in’ feature with alternate views for all products (including on mobile
website/ app) to make the customer get a more real life experience!

17. #16 Incorporate Progress Indicators
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Neat and Simple Progress Indicators while completing the transaction helps customers
figure out how much is left and inherently pushes the purchase in their mind.

18. #17 Remember to A/B Test Everything
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Do A/B test for different kind of Call to Action buttons across the site – Text, Color, Size &
Placement. A seemingly small change can actually increase conversion between 10% - 30%
ORDER NOW
Copy A Copy B

19. #18 Always Send Cart Abandonment emails
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Effective abandoned cart emails with product images, call to action buttons, more product
suggestions sent at the right time have open rates of ~50% - Low hanging fruits!
Dear Emily,
We noticed that you had some products in your cart but
could not complete the purchase. Click below to confirm
the order.

20. #19 Personalize Content In Abandoned Cart
Emails
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Send emails with completely personalized content for customers who have viewed but left
without completing the purchase. Personalized Emails can push email conversion up 2X.
Dear Emily,

21. #20 Have A Mobile Responsive Website
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Have a Great Mobile Websites keeping in mind all the above – THIS IS THE FUTURE!
For most companies >30% traffic is from mobile site but conversion is much lower.

22. #21 Syndicate Customer Data From All
Channels
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Keep Customer profile, behavior and purchase data available across channels. Omni-
channel marketing removes duplicity for customer and eases the buying process
www.yourshop..com


23. One-stop Personalization
Solution for E-commerce