The document presents 10 facts about e-commerce that may be surprising: 1) 30% of mobile shoppers abandon transactions if the experience is not optimized for mobile. 2) 57% of mobile visitors will leave a page that doesn't load within 3 seconds. 3) Email marketing yields an average ROI of 4300%, surpassing organic search. 4) Sending a series of three abandoned cart emails brings in 131% more orders than one email. 5) 80% of shoppers want free shipping on purchases.