SlideShare a Scribd company logo
Saikat Islam
iOS/Android Developer
saikat@tapxpress.com
Shaila Pervin
PhD in IT, Monash University
shaila@tapxpress.com
www.tapxpress.com
Problems for Customers
www.tapxpress.com
Locate item? Checkout delay?
Missed offers? Forgot reward card?
Problems for Shop Owners
www.tapxpress.com
Wrong advertisement? Data mining?
Serve too many? Paper catalogue?
TapXpress – Complete Solution
www.tapxpress.com
Tap on
Info tag
Guidelines
for
Customers
Locate Aisle
Show Offer
Show Comparative Brands
Suggest Offer on Favorite
Product
Tap on
Item Tag
on Aisle
Add to
Shopping
Cart
Tap on
Pay Tag
Payment
Use
Reward
Card
Share
Offer
Prepare
Shopping
list
Demo - Login
www.tapxpress.com
• Download the app
• Register with payment and
reward card information
• Sign in
Demo – Create Shopping List At Home
www.tapxpress.com
Demo – Tap on Info Tag
www.tapxpress.com
At supermarket
entrance, tap your phone
on
Info tag
“More utility than shopping lists would be nice (paper and pencil does that pretty well).”
Madeleine Ross, BT Magazine
Demo – Aisle Location
www.tapxpress.com
The items on the list are
automatically sorted based
on the aisle location
Demo – Store Map
www.tapxpress.com
A map of the store locates
the products on your
shopping list
Demo – Product Details
www.tapxpress.com
Touch to see prices of
different brands and
special offers
Demo – Product Recommendation
www.tapxpress.com
Genius feature will
recommend your favorite
items with better prices
Demo – Tap on Item Tag
www.tapxpress.com
Tap your phone on Item
tag to add to cart
Demo – Add to Cart
www.tapxpress.com
Demo – Tap on Pay Tag
www.tapxpress.com
Tap your phone on Pay
tag to complete payment
Demo – Payment and Share
www.tapxpress.com
• Payment is processed
automatically along with
rewards card program
• Share the offers in
social media
Problems Solved for Customers
www.tapxpress.com
Easy to locate items No checkout delay
No chance to miss offers Always rewarded
✔
✔
✔
✔
Problems Solved for Shop Owners
www.tapxpress.com
Targeted advertisement Data utilization
Less staff Avoid paper catalogue
✔
✔
✔
✔
Added Benefits for Shop Owners
www.tapxpress.com
• Ensure customer’s satisfaction
• Serve more customers in less time
• In-store advertising
• Location based advertising
• Reduce marketing cost
Strategy
www.tapxpress.com
• Allocate income in spending
• Have right decision in saving
• Reduce time in everyday
grocery shopping
• Save money by
• not missing special offers
• always being rewarded
www.tapxpress.com
Questions?

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TapXpress Presentation

  • 1. Saikat Islam iOS/Android Developer saikat@tapxpress.com Shaila Pervin PhD in IT, Monash University shaila@tapxpress.com www.tapxpress.com
  • 2. Problems for Customers www.tapxpress.com Locate item? Checkout delay? Missed offers? Forgot reward card?
  • 3. Problems for Shop Owners www.tapxpress.com Wrong advertisement? Data mining? Serve too many? Paper catalogue?
  • 4. TapXpress – Complete Solution www.tapxpress.com Tap on Info tag Guidelines for Customers Locate Aisle Show Offer Show Comparative Brands Suggest Offer on Favorite Product Tap on Item Tag on Aisle Add to Shopping Cart Tap on Pay Tag Payment Use Reward Card Share Offer Prepare Shopping list
  • 5. Demo - Login www.tapxpress.com • Download the app • Register with payment and reward card information • Sign in
  • 6. Demo – Create Shopping List At Home www.tapxpress.com
  • 7. Demo – Tap on Info Tag www.tapxpress.com At supermarket entrance, tap your phone on Info tag “More utility than shopping lists would be nice (paper and pencil does that pretty well).” Madeleine Ross, BT Magazine
  • 8. Demo – Aisle Location www.tapxpress.com The items on the list are automatically sorted based on the aisle location
  • 9. Demo – Store Map www.tapxpress.com A map of the store locates the products on your shopping list
  • 10. Demo – Product Details www.tapxpress.com Touch to see prices of different brands and special offers
  • 11. Demo – Product Recommendation www.tapxpress.com Genius feature will recommend your favorite items with better prices
  • 12. Demo – Tap on Item Tag www.tapxpress.com Tap your phone on Item tag to add to cart
  • 13. Demo – Add to Cart www.tapxpress.com
  • 14. Demo – Tap on Pay Tag www.tapxpress.com Tap your phone on Pay tag to complete payment
  • 15. Demo – Payment and Share www.tapxpress.com • Payment is processed automatically along with rewards card program • Share the offers in social media
  • 16. Problems Solved for Customers www.tapxpress.com Easy to locate items No checkout delay No chance to miss offers Always rewarded ✔ ✔ ✔ ✔
  • 17. Problems Solved for Shop Owners www.tapxpress.com Targeted advertisement Data utilization Less staff Avoid paper catalogue ✔ ✔ ✔ ✔
  • 18. Added Benefits for Shop Owners www.tapxpress.com • Ensure customer’s satisfaction • Serve more customers in less time • In-store advertising • Location based advertising • Reduce marketing cost
  • 19. Strategy www.tapxpress.com • Allocate income in spending • Have right decision in saving • Reduce time in everyday grocery shopping • Save money by • not missing special offers • always being rewarded