Blackboard provides custom software to help students collaborate and communicate with teachers. It was built in 1997 and has over 19,000 clients in 100 countries. The presentation discusses the meaning of Blackboard, its branding and marketing, technological features like Learn, Collaborate, Connect, and Analytics, user experience benefits and drawbacks, and concludes that Blackboard has been a successful model that has revolutionized modern education by offering more opportunities for learning and closer communication between teachers and students.

1. Digital presentation:
a case of Blackboard
Tianyuan Zhang
ID:27348245

2. Tips to be Covered
 The Meaning of Blackboard
 branding and marketing
 Technological Affordances
 User Experience
 Reference list

3. The Meaning of Blackboard
 provides custom software to help students
collaborate on assignments and communicate
with teachers.

4. Inspire the World to Learn
https://www.youtube.com/watch?v=CahPpdhSvnk

5. branding and marketing
 The Blackboard Inc, built in Washington, DC
and Connell university in 1997
 19,000 clients in 100 countries including 1,900
international institutions
 Three challenges

6. Challenge list
 update production will temporarily cut self-
interest
 Customer demanding need more solution
 The development team make cost increasing

7. Technological Affordances
Blackboard
Learn
Blackboard
Collaborate
Blackboard
Connect
Blackboard
Mobile
Blackboard
Analytics
Successful,
proven online
learning tools.
A rich, real-
time
collaboration
platform,
anytime,
anywhere.
Immediate,
effective
connection
with your
community.
Extend
teaching,
learning and
campus life to
everywhere.
Actionable
enterprise
data analysis,
for better
decisions.
http://uki.blackboard.com/sites/international/gl
obalmaster/platforms/

8. Technological Affordances(2)
 7 principle of technological effective online teaching
– 1: Good practice encourages student-faculty contact
– 2: Good practice encourages cooperation among student
– 3: Good practice encourages active learning
– 4: Good practice gives prompt feedback
– 5: Good practice emphasizes time on task
– 6: Good practice communicates high expectation
– 7: Good practice respects diverse talents and ways of learning

9. Technical user data
User
Blackboard Learn
Blackboard Collaborate
Blackboard Connect
Blackboard Connect
Blackboard Analytics

10. User Experience
 Benefits of the Blackboard Learning System
(1) increased availability, (2) quick feedback, (3)
improved communication, (4) tracking, and skill
building

11.  Drawbacks of the Blackboard Learning System
: (1) the software is harder to learn than
expected, (2) certain options may be restricted to
specific operating systems, (3) there are
inefficiencies in bandwidth use when materials
have to be downloaded every time access is
sought

12. The social communication

13. The latest version of Blackboard Learn is a significant step forward in
design and innovation. It's focus on integrating Social Learning
provides a personalised learning experience to users. Through this
release, Blackboard changed the traditional perception of a LMS.
— Dolf Jordaan,
University of Pretoria
We want to use Blackboard as a hub for all our University systems.
We are impressed with Blackboard‘s product roadmap and felt that it
dovetailed nicely with our own vision for social collaboration.
— Steve Hoole,
Bucks New Universites
The new and improved features in Blackboard Learn are a blessing for
blended learning, providing more options for collaborative, social and
mobile based teaching and learning.
— Peter Yeates,
Ipswich Grammar School

14. Conclusion
 Blackborad
– media Successful model
 The Revolution of mordern educational
– Offer more opportunities to learn
– Help teacher and student communicate more
closely

16. 1. mobile app December 2013
Contributor(s): Ivy Wigmore
Posted by: Margaret Rouse
http://whatis.techtarget.com/definition/mobile-app
2. Henze, Niels, et al. "My app is an experiment: Experience from user
studies in mobile app stores." International Journal of Mobile Human
Computer Interaction (IJMHCI) 3.4 (2011): 71-91.
3. Graham C, Cagitay K, Lim B, Craner J, Duffy T (2001) Seven
principles of effective teaching: A practical lens for evaluating online courses.
www.westvalley.edu/trc/seven.html

17. 4. Nielsen J and Norman D,(2015) The Definition of User
Experience
https://www.nngroup.com/articles/definition-user-experience/
5. Bradford P (2006) The Blackboard Learning System.
Conference on Instructional Technologies 15:61-62.
6. Graham C, Cagitay K, Lim B, Craner J, Duffy T (2001) Seven
principles of effective teaching: A practical lens for evaluating online
courses. www.westvalley.edu/trc/seven.html

18. 7.Blackboard ,2016

1) http://uki.blackboard.com/sites/international/globalmaster/platform
s/blackboard-learn.html
2) http://uki.blackboard.com/sites/international/globalmaster/platform
s/
3) http://www.blackboard.com/about-us/index.aspx
4) http://uki.blackboard.com/sites/international/globalmaster/about/
8. Inspire the World to Learn
https://www.youtube.com/watch?v=CahPpdhSvnk