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Presentations 101
Danielle Martin | 2018 App Camp for Girls
Hi, I’m Danielle!
Then: 8th Grader
Now: Product Manager at Avvo
What are we going to talk about?
● Storytelling
● Your audience
● Tips for designing a presentation
● Tips for presenting
● Specifics for your App Camp pitch
● Q&A
A presentation is a story
Every culture
tells stories
Power of stories
Links your brains!
Storyteller + audience brains
“mirror” each other
Makes it feel like the ideas
and experiences are yours
Great for convincing others!
Beginning: What’s going
on? Who’s involved?
Rising action:
- Characters
- Problem
- Opposition
Climax!
Falling action:
- Wrap up
- Answer Q’s
The End!
Beginning: Team, app, agenda
Rising action:
- Our users?
- Problems?
- Competition?
Climax: Our app!
Falling action:
- Tell people?
- Money?
The End!
Think about your audience
Who is my audience, and what’s
important to them?
How to sell to a
student?
Get to class and
job quickly
Cheaper than a car
How to sell to a
parent?
So safe!
Free helmet!
Designing your presentation
Design goals
1. Easy to follow along
2. Easy to see and read
Design goals
1. Easy to follow along
2. Easy to see and read
Here’s where
we are
Here’s where
we’re going
Chapter 1: This topic
Table of contents
● Chapter 1: This topic
● Chapter 2: This other topic
● Chapter 3: Finally, this topic
Table of contents
● Chapter 1: This topic
● Chapter 2: This other topic
● Chapter 3: Finally, this topic
Table of contents
● Chapter 1: This topic
● Chapter 2: This other topic
● Chapter 3: Finally, this topic
Table of contents
● Chapter 1: This topic
● Chapter 2: This other topic
● Chapter 3: Finally, this topic
Here’s where
we are
Here’s where
we’re going
Design goals
1. Easy to follow along
2. Easy to see and read
Can you read this
slide?
Can you read this
slide?
Can you read this
slide?
Can you read this slide? Can you read this slide? Can you read this slide?
Can you read this slide? Can you read this slide? Can you read this slide?
Can you read this slide? Can you read this slide? Can you read this slide?Can
you read this slide? Can you read this slide? Can you read this slide?
Can you read this slide? Can you read this slide? Can you read this slide?
Can you read this slide? Can you read this slide? Can you read this slide?Can
you read this slide? Can you read this slide? Can you read this slide?
Can you read this slide? Can you read this slide? Can you read this slide?
Can you read this slide? Can you read this slide? Can you read this slide?Can
you read this slide? Can you read this slide? Can you read this slide?
Can you read this slide? Can you read this slide? Can you read this slide?
Can you read this slide? Can you read this slide? Can you read this slide?Can
you read this slide? Can you read this slide? Can you read this slide?
Can you read this slide? Can you read this slide? Can you read this slide?
Can you read this slide? Can you read this slide? Can you read this slide?Can
you read this slide? Can you read this slide? Can you read this slide?
Can you read this slide? Can you read this slide? Can you read this slide?
Tips!
● Not too many words
● Use bullet points and short sentences
● Use a large enough font
● Use colors that are high contrast (dark vs. light)
○ The presentation room is bright!
● Make sure logo / pictures are big enough
Presenting
Do!
Practice
Do!
Practice
with your
team
Do!
Practice in a
mirror
Do!
Deep breaths
before you start
#science
Do!
Face your
audience
Eye contact!
Do!
Speak slowly,
clearly
Do!
Smile!
What to do if
you’re lost Stop
Deep breath
Start the slide
over
What to do if
you’re stumped
1. Plan ahead - what
questions might they ask?
2. You don’t have to have all
the answers!
3. Teamwork
4. How would you start to
find the answer?
5. “That’s a great question.
Can we get back to you?”
Specifics for your
App Camp pitch
Monetizing
How will your app
make money?
Charge for the
app
Charge a
subscription
$10.99 /
month
$5.49 /
month
In-app
purchases
Other ideas?
Marketing
How will you
tell people?
Marketing
Who: Who is your app made for?
Why: Why should they care? (Solve a problem? Help their goals?)
What: Features? How is it better than the competition?
When: Does time of year (e.g. back-to-school) or time of day matter?
Where: Where will you reach them? (Online, offline)
Taking
Questions
Question time
1. Questions from
Panel
2. Questions from
Audience
Question examples
● Most challenging?
● Most surprising?
● Favorite part?
● Is there anything you’ll do differently after this experience?
● If you had more time, what would you do more of or
change?
● What do you want to do next?
● If plan A doesn’t work, what is plan B, C, etc.?
Q&A
One of my favorite apps

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Presentations 101 - App Camp for Girls