This document discusses the films REC and its American remake Quarantine. It provides background information on the production of both films such as their directors, years of release, distributors, budgets and box office takings. REC was made with a handheld documentary style to immerse viewers in the protagonist's perspective, while Quarantine had a higher budget but similar found footage style. The quick turnaround of the Quarantine remake related to audience demand for the horror genre filmed in this style. Factors like financial motivations, trends, genre popularity, synergy between related products, and vertical integration in the film industry influenced the decision to remake REC as Quarantine.
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1. PR2: Same Film, Different Time and Place
Rec and Quarantine Research Task
Quarantine Trailer
http://www.youtube.com/watch?v=ZUw2zNR5Dzc
Task 1
Find out the following information:
Rec
Director
Year of Production
Distributor
Budget
Box office takings
Sequels
Jaume Balagueró, Paco Plaza
2007
Filmax
$2 million
$32,492,948
Rec 2, 3 and 4
Quarantine
John Erick Dowdle
2008
Screen Gems
$12 million
$41,319,906
Quarantine 2
Read the interviews with John Erick Dowdle and Jaume Balaguero and answer the following
questions
http://totalscifionline.com/interviews/2761-john-erick-dowdle-quarantined
http://uk.movies.ign.com/articles/865/865683p1.html
Task 2:
1. Explain Jaume Balagoro’s reasons for making REC in a handheld, documentary style
2. Jaume Balagoro wanted to make REC in a handheld, documentary style to show the audience the
character Manu, (played by the director) his point of view.
2. Is it a coincidence that Cloverfield and Diary of Deadwere released at the same time, or does
it relate to audience demand for horror filmed in this style?
The fact that Cloverfield and Diary of Dead were released at the same time relates to the demand
of the audience.
3. Why do you think Screen Gems, the distributors of Quarantine wanted to get the remake
out so quickly?
They wanted to get Quarantine out as quick as possible as Rec was already being brought out in
DVD so they knew that the audience will want to come to the cinema to see the difference in them
both.
For your article, you need to consider why film production companies produce remakes and the
factors that influence those remakes.
Factors which influenced the remake of REC
Financial factors
Trends
Genre and popularity
Synergy (related products such as DVD’s/books/TShirts)
Vertical integration (where a film company deals with the production, distribution and
consumption of a film)
In your magazine article you will need to comment upon all of the above
Task 3:
In the box below, write your introduction to your article. Use your findings from Task 1 and 2 to
help you
3. P2 describe the
relationshipbetween
films and
theirproduction
contexts withsome
appropriate use
ofsubject
terminology[IE]
M2 explain the relationship
between films and their
production contexts with
reference to detailed
illustrative examples and
generally correct use of
subject terminology
D2 comprehensively explain the
relationship between filmsand
their production contextswith
elucidated examplesand
consistently using
subjectterminology correctly
Article intro:
P1.Introduce your article by giving the titles of the films covered and production factors which
influence remakes
They do remakes of films to maximise profits. This has been done with Rec remaking it into
Quarantine which was released at the same time. By doing this it helped to gain more money
for both the original and the remake.
P2. REC.
Relate factual information about REC ; director, release date, distributor, budget and box office
takings. Describe the production values and context (handheld documentary style/plot synopsis)
Rec was directed by Jaume Balagueró and Paco Plazawhich then got released on 11th April
2008 and was distributed by Filmax. The budget for the film production was $2 millionwith the
box office takings coming in at $32,492,948. The director decided that the whole production
of the film would be done on a handheld camera with a documentary based style to it.
P3. Quarantine
Relate factual information about Quarantine; director, release date, distributor, budget and box
office takings. Describe the production values and context (handheld documentary style/plot
synopsis. Explain similarities and differences with the original.
For the making of Quarantine the production budget was a lot more expensive than the
budget for Rec. this reason for this being that through the entire of Rec it was being filmed on
just one handheld camera where as in the other film various cameras needed to be used. A
similarity of these films is that they were both that popular they were able to make sequels of
them.
P4. Production Contexts
Quarantine and Rec are both of the same genre meaning that both of them have the same
intended target audience. The trend of them both is that they are both produced to look like
found footage of the event that has occurred in the storyline.
4. Explain why Quarantine was produced so soon after REC. Give examples concerning trends, genre
and financial factors.
P5.
Explain synergy and vertical integration and how Screen Gems are an example of a vertically
integrated company. Explain how Screen Gems have contributed to the overall success of REC due to
this.
Vertical integration occurred with Screen Gems because they are owned by Sony. With the
fact that Sony is such a huge, well-known company this helped with the promotion of Rec and
contributed to the overall success of the film.
