The document discusses representations of women in media. It notes that women are often portrayed negatively or in limited roles. Historically, media showed women primarily in domestic or sexualized roles. While some progress has been made, such as with feminist television shows in the 1970s, stereotypical portrayals still persist today. The media industry also shows gender inequality, with men more likely to hold high-paying jobs. Laws have attempted to address discrimination and promote fairness, but implementation in the media has been uneven. The idealized images of women presented in media can negatively impact women's self-image. Overall, the document argues that while some changes have occurred, problems still exist in how women are portrayed and treated within the media industry
NoMore is a campaign created in 2013 to raise awareness about ending domestic violence and sexual assault. It is supported by hundreds of organizations worldwide including advocacy groups, service providers, corporations, universities and communities. The campaign aims to decrease violence and sexual assault rates by ensuring people know help is available regardless of gender, age or location. NoMore has reached over 700 million viewers across 160 countries through media channels like MTV, BET and VH1. It does not accept donations and funds prevention and advocacy efforts through partnerships with other organizations.
This document summarizes views shared by 50 youth ages 16-29 from the Jane-Finch community in Toronto about issues like violence, well-being, opportunities, and family/community. The youth participated in a "Mobile Speakers' Corner" project run by ACT for Youth, a community-university partnership focused on developing a youth strategy. Key themes that emerged from the youths' views included discrimination, negative perceptions of the community, critiques of police, mixed views on "turf", concerns about health, community services, employment, housing, the importance of families and role models, and a strong sense of community pride despite challenges.
The document describes a direct marketing package for the Association of American University Women (AAUW). The package includes a letter, membership card, information inserts, and reply envelope designed to encourage women to join AAUW to advocate for gender equality issues. It also outlines plans to supplement the direct mail package with telemarketing that highlights current events and encourages continued membership in light of ongoing gender inequalities in society.
The document discusses several key trends in modern journalism:
1. Traditional forms of mainstream media like newspapers, television news, and magazines have seen declining viewership and readership as people now have more options available online and through niche media outlets.
2. Journalism is evolving due to new technologies but remains an important way to inform the public and hold power to account. However, media organizations also need to operate as businesses.
3. There is a need for newsrooms to pursue greater diversity in both journalists and coverage in order to remain relevant and reconnect with audiences, especially as society has become more diverse and fragmented.
The Big Issue is a magazine launched in 1991 that aims to help homeless people earn income by selling the magazine. Vendors can buy issues for £1.25 and sell them for £2.50, acting as micro-entrepreneurs. Over 100,000 people have been helped since it began. The target reader is educated with limited income who wants to make a difference. Front covers must attract this audience and appeal to vendors to ensure sales. The magazine provides an alternative representation to the mainstream that questions dominant ideologies and supports social welfare.
The document discusses gender and language from several perspectives. It begins by distinguishing between sex, which refers to biological differences, and gender, which refers to culturally constructed roles and expectations. It notes that gender boundaries are conceptual rather than physical. The document then examines gender stereotypes and roles, as well as how language differs between men and women in terms of pronunciation, intonation, grammar, vocabulary and conversational styles. Finally, it analyzes gender bias and asymmetries in the English language.
This document discusses gender differences in language use. It begins by defining sex as biological differences between male and female, while gender describes masculine and feminine social and cultural characteristics. Several studies and linguists are cited that suggest women generally talk more, are more polite and cooperative, while men swear more, talk about sports and machines, and try to dominate conversations. Differences are also noted in topics discussed, use of questions versus statements, eye contact, and intent to connect versus gain status. In conclusion, literature shows clear differences between how men and women communicate, which may be influenced by their differing social roles and upbringings.
This document discusses gender in language from several perspectives. It begins by differentiating the terms "sex" and "gender" in sociolinguistics, noting that "sex" refers to biological distinctions while "gender" refers to social or constructed identities. It then examines the Whorfian hypothesis that language shapes thought using examples of how speakers of languages with grammatical gender describe objects differently based on gender. Several languages, including English, French, Spanish, Icelandic, Norwegian, Swedish, Japanese, and the constructed language Novial are analyzed for their use of gendered pronouns and how they include or distinguish gender.
NoMore is a campaign created in 2013 to raise awareness about ending domestic violence and sexual assault. It is supported by hundreds of organizations worldwide including advocacy groups, service providers, corporations, universities and communities. The campaign aims to decrease violence and sexual assault rates by ensuring people know help is available regardless of gender, age or location. NoMore has reached over 700 million viewers across 160 countries through media channels like MTV, BET and VH1. It does not accept donations and funds prevention and advocacy efforts through partnerships with other organizations.
This document summarizes views shared by 50 youth ages 16-29 from the Jane-Finch community in Toronto about issues like violence, well-being, opportunities, and family/community. The youth participated in a "Mobile Speakers' Corner" project run by ACT for Youth, a community-university partnership focused on developing a youth strategy. Key themes that emerged from the youths' views included discrimination, negative perceptions of the community, critiques of police, mixed views on "turf", concerns about health, community services, employment, housing, the importance of families and role models, and a strong sense of community pride despite challenges.
The document describes a direct marketing package for the Association of American University Women (AAUW). The package includes a letter, membership card, information inserts, and reply envelope designed to encourage women to join AAUW to advocate for gender equality issues. It also outlines plans to supplement the direct mail package with telemarketing that highlights current events and encourages continued membership in light of ongoing gender inequalities in society.
The document discusses several key trends in modern journalism:
1. Traditional forms of mainstream media like newspapers, television news, and magazines have seen declining viewership and readership as people now have more options available online and through niche media outlets.
2. Journalism is evolving due to new technologies but remains an important way to inform the public and hold power to account. However, media organizations also need to operate as businesses.
3. There is a need for newsrooms to pursue greater diversity in both journalists and coverage in order to remain relevant and reconnect with audiences, especially as society has become more diverse and fragmented.
The Big Issue is a magazine launched in 1991 that aims to help homeless people earn income by selling the magazine. Vendors can buy issues for £1.25 and sell them for £2.50, acting as micro-entrepreneurs. Over 100,000 people have been helped since it began. The target reader is educated with limited income who wants to make a difference. Front covers must attract this audience and appeal to vendors to ensure sales. The magazine provides an alternative representation to the mainstream that questions dominant ideologies and supports social welfare.
The document discusses gender and language from several perspectives. It begins by distinguishing between sex, which refers to biological differences, and gender, which refers to culturally constructed roles and expectations. It notes that gender boundaries are conceptual rather than physical. The document then examines gender stereotypes and roles, as well as how language differs between men and women in terms of pronunciation, intonation, grammar, vocabulary and conversational styles. Finally, it analyzes gender bias and asymmetries in the English language.
This document discusses gender differences in language use. It begins by defining sex as biological differences between male and female, while gender describes masculine and feminine social and cultural characteristics. Several studies and linguists are cited that suggest women generally talk more, are more polite and cooperative, while men swear more, talk about sports and machines, and try to dominate conversations. Differences are also noted in topics discussed, use of questions versus statements, eye contact, and intent to connect versus gain status. In conclusion, literature shows clear differences between how men and women communicate, which may be influenced by their differing social roles and upbringings.
This document discusses gender in language from several perspectives. It begins by differentiating the terms "sex" and "gender" in sociolinguistics, noting that "sex" refers to biological distinctions while "gender" refers to social or constructed identities. It then examines the Whorfian hypothesis that language shapes thought using examples of how speakers of languages with grammatical gender describe objects differently based on gender. Several languages, including English, French, Spanish, Icelandic, Norwegian, Swedish, Japanese, and the constructed language Novial are analyzed for their use of gendered pronouns and how they include or distinguish gender.
This document provides a literature review and content analysis of the portrayal of women in advertising over time. It discusses how women have historically been used as sex objects to sell products in ads. While recent studies show some improvement, stereotypical portrayals persist, such as only showing young, thin, attractive women. This leads to unrealistic standards that harm women's self-esteem and mental health. The document presents a hypothesis about current portrayals and describes a methodology for analyzing ads to test this hypothesis. It will analyze units such as gender roles and appearances to understand stereotypes faced by women.
This document analyzes how sexism is portrayed in American media, particularly through advertising. It discusses how women are often depicted as sex objects in ads, shown in revealing clothing more so than men. This perpetuates the idea that women are sexual objects rather than equals. The settings where women are depicted, such as the home, also reinforce traditional gender stereotypes. Celebrity endorsements disproportionately feature attractive, feminine women over accomplished female athletes. Such portrayals can negatively impact women's self-esteem and mental health by making them feel they must adhere to unrealistic beauty standards. Overall, the document examines how prevalent sexism in American media advertising continues to undermine gender equality.
COMMODITISING FEMALE BODY THROUGH ELECTRONICMEDIARongana Nath
The document discusses the exploitation of women through their portrayal in electronic media advertisements. It notes that advertisements commonly use women's bodies to sell products in unnecessary ways. The document presents examples of advertisements for products like fairness creams, deodorants, and drinks that prominently feature actresses' physical attributes rather than promoting the products. It argues this objectifies women and promotes unrealistic beauty standards. The document also summarizes interviews with common women about their views on these advertisements and their influence on consumers. It aims to analyze the trend of overusing women's bodies in advertising from a feminist perspective.
Media plays a defining role in shaping gender norms and expectations. It promotes narrow representations of masculinity and femininity through television shows, advertisements, movies, and social media. While some media portrayals challenge traditional gender roles, most reinforce stereotypes by depicting unrealistic standards of appearance and narrow conceptions of acceptable behavior and relationships for men and women. However, media effects are complex, and consumption of media does not determine attitudes and behaviors but rather influences and socializes views of gender over time. New media technologies have also replicated historical gender divides and stereotypes.
The portrayal of women in media advertisements, over the decades, has been about unrealistic body images, sexual objectification, physical beauty, and family roles. These advertisements affect the self-esteem and confidence of the female viewers and results in dissatisfaction and pressure to conform to certain body norms. It also affects the way women are perceived and sets men’s expectations of a woman’s appearance. A study was conducted on 313 respondents to understand the effects of such advertisements. It was observed that advertisements showing unrealistic body images of women pressurized them to conform to body norms. It was also observed that these advertisements affect the way women are accepted in the society. Men’s perception of women and their expectations of women’s appearance are also affected in the process. Majority of the respondents agreed that they would like to see more reality-based images in today’s advertisements.
The document discusses how media portrays and affects women. It describes how media uses women's insecurities to sell products by portraying an unrealistic "perfect woman" ideal. This causes women to feel they must buy certain products to be beautiful and avoid judgment. Media also traps women in double binds by portraying them as either sluts or prudes with no middle ground. Finally, the document notes that while the women's movement addressed media stereotypes, many issues like those in the film "Oz the Great and Powerful" still persist today with stereotypical gender roles and portraying women as less significant than men.
Pre-production market research identifies the target audience for a film. For Need for Speed, researchers looked into the video game to understand audience interests. Focus groups and surveys then provide more information about the target audience and what they want to see.
During post-production, test screenings with the target audience gather feedback on the film to determine what should be cut or added before release.
Synergy between related industries like video games and films can boost both. The Need for Speed film draws on fans of the popular racing game franchise as its target audience. The film may increase interest in the old games, showing how each media product helps promote the other.
The marketing campaign for the Need for Speed film featured actor Aaron Paul appearing on various television shows and media platforms. He appeared on Top Gear, which had a similar target audience as the film of males aged 18-40 interested in cars. His appearance included an interview and racing challenge. He also went on the Graham Norton show, attracting a wider audience including women and a broader age range. Appearing on Top Gear was likely the most effective at reaching the film's intended target audience due to its similar demographic focus. Aaron Paul was a good choice as the face of the campaign due to his popularity from Breaking Bad, which would attract interest in what he was promoting.
The first document provides information about the romantic comedy film LOL starring Miley Cyrus and Demi Moore. It's about a teenager navigating high school relationships and friendship while dealing with her overbearing mother.
The second document is about the romantic comedy (500) Days of Summer starring Joseph Gordon-Levitt and Zooey Deschanel. It's about a man who falls for a woman who doesn't believe in love and their evolving relationship.
The third document is about the romantic comedy Friends with Benefits starring Mila Kunis and Justin Timberlake. It's about two friends who start a friends with benefits arrangement but complications arise when feelings develop.
The document provides information on three romantic comedy films:
1) LOL starring Miley Cyrus, about a mother discovering her daughter's journal and their communication gap.
2) Friends with Benefits starring Justin Timberlake and Mila Kunis, about two friends who have a friends with benefits arrangement that leads to complications.
3) That Awkward Moment starring Zac Efron, about three friends navigating relationships and dating in New York City.
Pre-production market research identifies the target audience for a film. For Need for Speed, researchers looked at the video game to understand audience interests. Focus groups and surveys help learn what the target audience wants in the film. During post-production, test screenings with the target audience provide feedback on the film to determine what to cut or add before release.
The marketing campaign for the Need for Speed film involved actor Aaron Paul appearing on various television shows and media platforms. He appeared on Top Gear, which has a similar target audience as the film of males aged 18-40 interested in cars. He also appeared on The Graham Norton Show to reach a wider audience that includes women and a broader age range. While both shows helped promote the film, Top Gear was likely more effective at reaching the intended target audience given its specific focus on cars. Aaron Paul was a good choice as the face of the campaign due to his popularity from Breaking Bad, which would attract audiences to learn more about his new project.
The marketing campaign for the Need for Speed film involved actor Aaron Paul appearing on various television shows and media platforms. He appeared on Top Gear, which has a similar target audience to the film of males aged 18-40 interested in cars. On the show, he did a short interview about the film and a race track challenge. He also appeared on The Graham Norton Show, which attracts a wider audience including women and a broader age range. The document argues that Top Gear was the most effective media platform for reaching the film's intended target audience due to its similar demographic focus. It also asserts that Aaron Paul was well-suited to lead the marketing campaign because of his popularity from Breaking Bad.
The document provides information on three romantic comedy films:
1) LOL focuses on a teenager navigating high school relationships and the communication gap with her mother. It stars Miley Cyrus and Demi Moore.
2) Friends With Benefits is about two friends in LA whose friendship turns into a friendship with benefits, complicated by past emotional issues. It stars Joseph Gordon-Levitt and Zooey Deschanel.
3) That Awkward Moment stars Zac Efron and focuses on three best friends and how adding sex complicates their friendships.
This magazine cover analysis discusses Billboard magazine. Some key points:
- Billboard is a weekly music magazine that has been published since 1894 aimed at those interested in music.
- The logo and consistent cover layout help attract regular readers by being familiar.
- The February 2011 cover features Lady Gaga, who was prominently promoted due to a new album release.
- Large font is used for the artist's name to draw attention to the main selling point of featuring a different artist each week.
The photoshoot plan aims to capture 10 images for a magazine cover and spread featuring a model in vintage-style clothing and dark makeup. The photoshoot will take place on February 10th at 12pm in the college photography studio to control lighting. Equipment needed includes a guitar prop to fit the music magazine theme. Health and safety considerations include checking lighting wires and cables are safely tucked away.
The document describes the process of designing a double page magazine spread. The designer began by adding a black background and white text to establish consistency. Images were resized and placed throughout the spread, with text added in a uniform font and color. The designer was careful to lay out the text and images so that the spread was visually appealing and easy to read while maintaining a consistent style.
Beth Melia discusses her whirlwind rise to fame over the past year, from being a normal girl in Ireland to now hanging out with pop stars like Ellie Goulding. She credits her brother Jake with inspiring her to sing and helping promote her career. While touring has been an amazing experience, like touring with Taylor Swift, her favorite part is still going back home to Mullingar, Ireland to spend time with family and friends. She also clarifies that rumors of her dating Niall Horan are untrue, saying they are just friends who went to the same school.
Hannah created a horror film trailer for her final major project. She filmed with a Nikon DSLR camera and used close-ups, medium shots, and different angles. She edited the footage in Adobe Premier Pro, using slow then fast-paced music to build tension. Feedback noted she could have edited footage more and added effects, but overall the trailer was effective at not revealing too much while building tension through sound. Moving forward, Hannah would improve lighting and editing, but is pleased with how the trailer engaged its intended young adult horror fan audience.
The document discusses fading audio tracks in and out to provide a smooth transition between sections rather than abrupt cuts. It mentions fading a crowd out slowly and fading two speaking tracks together to sound like a continuous conversation without pauses. The document refers to audio speaking tracks that have been faded together for a smooth flow.
Hannah Morse was booked for a voiceover session on the 8th of May 2014 at 2:30pm. The voiceover artist for the session was Denni Hepburn and the studio manager overseeing the session was Damen Bramwell.
Hannah Morse was booked for a voiceover session on the 8th of May 2014 at 2:30pm. The voiceover artist for the session was Denni Hepburn and the studio manager overseeing the session was Damen Bramwell.
This document provides a literature review and content analysis of the portrayal of women in advertising over time. It discusses how women have historically been used as sex objects to sell products in ads. While recent studies show some improvement, stereotypical portrayals persist, such as only showing young, thin, attractive women. This leads to unrealistic standards that harm women's self-esteem and mental health. The document presents a hypothesis about current portrayals and describes a methodology for analyzing ads to test this hypothesis. It will analyze units such as gender roles and appearances to understand stereotypes faced by women.
This document analyzes how sexism is portrayed in American media, particularly through advertising. It discusses how women are often depicted as sex objects in ads, shown in revealing clothing more so than men. This perpetuates the idea that women are sexual objects rather than equals. The settings where women are depicted, such as the home, also reinforce traditional gender stereotypes. Celebrity endorsements disproportionately feature attractive, feminine women over accomplished female athletes. Such portrayals can negatively impact women's self-esteem and mental health by making them feel they must adhere to unrealistic beauty standards. Overall, the document examines how prevalent sexism in American media advertising continues to undermine gender equality.
COMMODITISING FEMALE BODY THROUGH ELECTRONICMEDIARongana Nath
The document discusses the exploitation of women through their portrayal in electronic media advertisements. It notes that advertisements commonly use women's bodies to sell products in unnecessary ways. The document presents examples of advertisements for products like fairness creams, deodorants, and drinks that prominently feature actresses' physical attributes rather than promoting the products. It argues this objectifies women and promotes unrealistic beauty standards. The document also summarizes interviews with common women about their views on these advertisements and their influence on consumers. It aims to analyze the trend of overusing women's bodies in advertising from a feminist perspective.
Media plays a defining role in shaping gender norms and expectations. It promotes narrow representations of masculinity and femininity through television shows, advertisements, movies, and social media. While some media portrayals challenge traditional gender roles, most reinforce stereotypes by depicting unrealistic standards of appearance and narrow conceptions of acceptable behavior and relationships for men and women. However, media effects are complex, and consumption of media does not determine attitudes and behaviors but rather influences and socializes views of gender over time. New media technologies have also replicated historical gender divides and stereotypes.
The portrayal of women in media advertisements, over the decades, has been about unrealistic body images, sexual objectification, physical beauty, and family roles. These advertisements affect the self-esteem and confidence of the female viewers and results in dissatisfaction and pressure to conform to certain body norms. It also affects the way women are perceived and sets men’s expectations of a woman’s appearance. A study was conducted on 313 respondents to understand the effects of such advertisements. It was observed that advertisements showing unrealistic body images of women pressurized them to conform to body norms. It was also observed that these advertisements affect the way women are accepted in the society. Men’s perception of women and their expectations of women’s appearance are also affected in the process. Majority of the respondents agreed that they would like to see more reality-based images in today’s advertisements.
The document discusses how media portrays and affects women. It describes how media uses women's insecurities to sell products by portraying an unrealistic "perfect woman" ideal. This causes women to feel they must buy certain products to be beautiful and avoid judgment. Media also traps women in double binds by portraying them as either sluts or prudes with no middle ground. Finally, the document notes that while the women's movement addressed media stereotypes, many issues like those in the film "Oz the Great and Powerful" still persist today with stereotypical gender roles and portraying women as less significant than men.
Pre-production market research identifies the target audience for a film. For Need for Speed, researchers looked into the video game to understand audience interests. Focus groups and surveys then provide more information about the target audience and what they want to see.
During post-production, test screenings with the target audience gather feedback on the film to determine what should be cut or added before release.
Synergy between related industries like video games and films can boost both. The Need for Speed film draws on fans of the popular racing game franchise as its target audience. The film may increase interest in the old games, showing how each media product helps promote the other.
The marketing campaign for the Need for Speed film featured actor Aaron Paul appearing on various television shows and media platforms. He appeared on Top Gear, which had a similar target audience as the film of males aged 18-40 interested in cars. His appearance included an interview and racing challenge. He also went on the Graham Norton show, attracting a wider audience including women and a broader age range. Appearing on Top Gear was likely the most effective at reaching the film's intended target audience due to its similar demographic focus. Aaron Paul was a good choice as the face of the campaign due to his popularity from Breaking Bad, which would attract interest in what he was promoting.
The first document provides information about the romantic comedy film LOL starring Miley Cyrus and Demi Moore. It's about a teenager navigating high school relationships and friendship while dealing with her overbearing mother.
The second document is about the romantic comedy (500) Days of Summer starring Joseph Gordon-Levitt and Zooey Deschanel. It's about a man who falls for a woman who doesn't believe in love and their evolving relationship.
The third document is about the romantic comedy Friends with Benefits starring Mila Kunis and Justin Timberlake. It's about two friends who start a friends with benefits arrangement but complications arise when feelings develop.
The document provides information on three romantic comedy films:
1) LOL starring Miley Cyrus, about a mother discovering her daughter's journal and their communication gap.
2) Friends with Benefits starring Justin Timberlake and Mila Kunis, about two friends who have a friends with benefits arrangement that leads to complications.
3) That Awkward Moment starring Zac Efron, about three friends navigating relationships and dating in New York City.
Pre-production market research identifies the target audience for a film. For Need for Speed, researchers looked at the video game to understand audience interests. Focus groups and surveys help learn what the target audience wants in the film. During post-production, test screenings with the target audience provide feedback on the film to determine what to cut or add before release.
The marketing campaign for the Need for Speed film involved actor Aaron Paul appearing on various television shows and media platforms. He appeared on Top Gear, which has a similar target audience as the film of males aged 18-40 interested in cars. He also appeared on The Graham Norton Show to reach a wider audience that includes women and a broader age range. While both shows helped promote the film, Top Gear was likely more effective at reaching the intended target audience given its specific focus on cars. Aaron Paul was a good choice as the face of the campaign due to his popularity from Breaking Bad, which would attract audiences to learn more about his new project.
The marketing campaign for the Need for Speed film involved actor Aaron Paul appearing on various television shows and media platforms. He appeared on Top Gear, which has a similar target audience to the film of males aged 18-40 interested in cars. On the show, he did a short interview about the film and a race track challenge. He also appeared on The Graham Norton Show, which attracts a wider audience including women and a broader age range. The document argues that Top Gear was the most effective media platform for reaching the film's intended target audience due to its similar demographic focus. It also asserts that Aaron Paul was well-suited to lead the marketing campaign because of his popularity from Breaking Bad.
The document provides information on three romantic comedy films:
1) LOL focuses on a teenager navigating high school relationships and the communication gap with her mother. It stars Miley Cyrus and Demi Moore.
2) Friends With Benefits is about two friends in LA whose friendship turns into a friendship with benefits, complicated by past emotional issues. It stars Joseph Gordon-Levitt and Zooey Deschanel.
3) That Awkward Moment stars Zac Efron and focuses on three best friends and how adding sex complicates their friendships.
This magazine cover analysis discusses Billboard magazine. Some key points:
- Billboard is a weekly music magazine that has been published since 1894 aimed at those interested in music.
- The logo and consistent cover layout help attract regular readers by being familiar.
- The February 2011 cover features Lady Gaga, who was prominently promoted due to a new album release.
- Large font is used for the artist's name to draw attention to the main selling point of featuring a different artist each week.
The photoshoot plan aims to capture 10 images for a magazine cover and spread featuring a model in vintage-style clothing and dark makeup. The photoshoot will take place on February 10th at 12pm in the college photography studio to control lighting. Equipment needed includes a guitar prop to fit the music magazine theme. Health and safety considerations include checking lighting wires and cables are safely tucked away.
The document describes the process of designing a double page magazine spread. The designer began by adding a black background and white text to establish consistency. Images were resized and placed throughout the spread, with text added in a uniform font and color. The designer was careful to lay out the text and images so that the spread was visually appealing and easy to read while maintaining a consistent style.
Beth Melia discusses her whirlwind rise to fame over the past year, from being a normal girl in Ireland to now hanging out with pop stars like Ellie Goulding. She credits her brother Jake with inspiring her to sing and helping promote her career. While touring has been an amazing experience, like touring with Taylor Swift, her favorite part is still going back home to Mullingar, Ireland to spend time with family and friends. She also clarifies that rumors of her dating Niall Horan are untrue, saying they are just friends who went to the same school.
Hannah created a horror film trailer for her final major project. She filmed with a Nikon DSLR camera and used close-ups, medium shots, and different angles. She edited the footage in Adobe Premier Pro, using slow then fast-paced music to build tension. Feedback noted she could have edited footage more and added effects, but overall the trailer was effective at not revealing too much while building tension through sound. Moving forward, Hannah would improve lighting and editing, but is pleased with how the trailer engaged its intended young adult horror fan audience.
The document discusses fading audio tracks in and out to provide a smooth transition between sections rather than abrupt cuts. It mentions fading a crowd out slowly and fading two speaking tracks together to sound like a continuous conversation without pauses. The document refers to audio speaking tracks that have been faded together for a smooth flow.
Hannah Morse was booked for a voiceover session on the 8th of May 2014 at 2:30pm. The voiceover artist for the session was Denni Hepburn and the studio manager overseeing the session was Damen Bramwell.
Hannah Morse was booked for a voiceover session on the 8th of May 2014 at 2:30pm. The voiceover artist for the session was Denni Hepburn and the studio manager overseeing the session was Damen Bramwell.
The document is a production diary for a student's final major project creating a horror film trailer. It provides weekly updates over several months of pre-production, production, and post-production work. The student conducted research on horror film trailers, created a pitch, script, storyboards, and then filmed footage. Editing involved organizing footage, adding music and sound effects, and rearranging clips. The student completed the trailer and plans to review all pre-production materials and begin an evaluation of their work.
The document discusses techniques for editing a horror film trailer, including setting the scene with text before showing any footage, changing some footage to look like home videos to show what life was like before a character's death, and using common horror film settings like graveyards and houses. It also lists examples of iconography commonly found in horror film trailers, such as symbols of death, blood, screaming victims, murder weapons, dark places, and binaries of good and evil.
The document discusses conventions used in horror film trailers, including setting the scene with text before showing any footage, editing footage to look like home videos to establish context, and using common settings like graveyards and houses. It also lists examples of iconography commonly found in horror film trailers, such as symbols of death, blood, screaming victims, murder weapons, dark places, and binaries of good and evil.
The document discusses techniques for editing a horror film trailer, including setting the scene with text before showing any footage, changing some footage to look like home videos to show what life was like before a character's death, and using common horror film settings like graveyards and houses. It also lists examples of iconography commonly found in horror film trailers, such as symbols of death, blood, screaming victims, murder weapons, dark places, and binaries of good and evil.
1. Ethical Issues In The Media
Industry
How women are represented in the
media
2. There are many different women who get criticised
and represented in negative ways in the media.
Examples of the different women are models,
celebrities and women who work in the media
industry. You can see the way they are represented
through various types of media. For example,
newspapers, the internet and on television. These
media sources show how women are seen in the
public eye. This was seen in the past but it more
recognised in the present period of time. The reason
for this is because there is more ways of being able to
expression an opinion and point of view due to how
many media devices there is in modern day.
3. Throughout the media women are represented and seen in different ways and roles. One
of these examples will be how women are seen in the household and families. The media
shows them off to be mostly linked to domestic roles where as men in the media are
shown are the dominate person in any relationship or situation. Even though men are most
likely to be seen as the stronger gender recently femininity has been associated with a
stronger, more independent and confident women. An example of this would be that there
are television shows that are more positive toward women, and progress has been made.
The 1970s especially saw more feminist oriented programming. However, the 1980s saw
an immense drop in such shows. In this generation now it seems that for all the progress
made, some images still persist. These images are women being the main selling point of
a magazine or newspaper by being seen to males as a ‘sex object’. As the feminist
movement gained some popularity in the 1970s, shows that focused on women increased.
Charlie's Angels showed women who were tough, effective crime fighters. In addition to
this, they were dressed to accommodate the male gaze. This shows that even back then
women were used as a ‘sex object’ to sell a media product to the male audience. The
physical representation of women on the news isn't as alarming as their lack of
representation in the news. As far as coverage of women and their issues goes, women
are rather invisible. Even in this generation women are hardly ever front page news unless
they are being sexually exploited. You will also see very few women with high jobs
throughout the media as they are still seen as the weaker gender in society. Because the
media is so influential, it is important to look at the representations that it gives to society.
While there is debate on exactly how influential the media is, there is little doubt that the
media is an agent for socialization. There are social dangers that result from the images
that exist and these images need to be changed.
4. Equal Opportunity Act 2010 - The objective of the Equal Opportunity Act 2010 is to
encourage the identification and elimination of discrimination, sexual harassment and
victimisation and their causes. Also to promote and simplify the progressive realisation of
equality. This law can be seen in the media by how males gain a higher end job in this
industry compared to women who are hardly seen to succeed and become well paid with a
media related jobs. For example, in 2011 is showed that 59.5% of people who were working in
the newspapers and newsrooms were male where as there was only 40.5% of them being
females who worked in that aspect of the media industry. This shows that women don’t have
the same equal opportunity as men do in these type of job roles.
Press Complaints Commission (PCC) – The PCC is an
independent body which administers the system of self-
regulation for the press. Complaints have been made
towards the press for representing and showing women in
certain way. This is due to their appearance and are used as
the main selling point for men's products. An example of this
would be various advertisements that Lynx have made by
using women as a sex symbol to sell their product to their
male audience. One of these advertisements would be this
one that was made -
Sex Discrimination Act 1975 - An Act to render unlawful certain kinds of sex discrimination
and promoting equality of opportunity between men and women generally as well as for
related purposes. This law relates and is used in the media industry for various reasons.
Some of these reasons are: recruitment and selection for employment, terms on which
employment is offered and refusing or omitting to offer employment. This can also be linked to
the Equal Opportunities act.
5. The media’s general portrayal of the ideal woman is a role that
most real women find challenging to fit into. Whether the ideal
image is portrayed through advertisements, movies, television
shows, magazines or other forms of media, the message is
always clear to women: “That is what I am supposed to look
like.” Some women do not buy into the ideal body image and
are completely content with the way they look and feel healthy
the way they are. However, even those women are negatively
affected by this type of body image portrayed to the mass
public, whether it is directly or indirectly. They plan to bring
about change in the media. They’re doing this by trying to strive
to promote healthier images of women in our society's media.
Therefore society itself can change it's stereotypical gender
biased thoughts and socialization processes. To do this, they
want to promote and support healthy views of normal sized
women.
6. In conclusion, the evidence that I have found clearly shows that there is
still a problem when it comes to have women are represented and
portrayed in the media. Women being used for their visual value has
been happening for much longer that I had realised, and continues to be
more and more apparent. In my opinion I feel that it is important for
women, men, and young adults to learn about how media works, how
much of it is false and how to safely interpret the thousands of images
that surround us and tell us who we should be. This hopefully means that
girls will grow detached from the illusion of being the ‘perfect image’ and
understanding that it is computer generated as well as being there for
advertising and marketing purposes. As for gender roles in the media
industry this is something that I think will change in the future positively
and you will be able to see a lot more women with high end jobs in this
industry. Overall I think that there has been multiple changes in the media
that has portrayed women in a positive way but on the other hand there’s
also been a lot of things that haven’t changed and are still happening. An
example of something that hasn’t changed and should do in the future is
the way women are mainly used as sex objects for the main selling point
of a media product for the male audience.
7. In conclusion, the evidence that I have found clearly shows that there is
still a problem when it comes to have women are represented and
portrayed in the media. Women being used for their visual value has
been happening for much longer that I had realised, and continues to be
more and more apparent. In my opinion I feel that it is important for
women, men, and young adults to learn about how media works, how
much of it is false and how to safely interpret the thousands of images
that surround us and tell us who we should be. This hopefully means that
girls will grow detached from the illusion of being the ‘perfect image’ and
understanding that it is computer generated as well as being there for
advertising and marketing purposes. As for gender roles in the media
industry this is something that I think will change in the future positively
and you will be able to see a lot more women with high end jobs in this
industry. Overall I think that there has been multiple changes in the media
that has portrayed women in a positive way but on the other hand there’s
also been a lot of things that haven’t changed and are still happening. An
example of something that hasn’t changed and should do in the future is
the way women are mainly used as sex objects for the main selling point
of a media product for the male audience.