Pre-production market research identifies the target audience for a film. For Need for Speed, researchers looked at the video game to understand audience interests. Focus groups and surveys help learn what the target audience wants in the film. During post-production, test screenings with the target audience provide feedback on the film to determine what to cut or add before release.

2. When it comes to pre-production market research plays a key role in identifying and
attracting the right audience for the film. You will need to look into the background of
the basic idea of the film. For example, Need For Speed will look into the game that
originally got made before the film did. Once the initial idea has been identified it is
important to choose and identify the right target audience for the product. Now this
has been thought about you are able to go ahead with any audience research like
focus groups and surveys. By doing this it helps to learn more about the target
audience and what they would want to see in the film.
When it comes to post production the most common thing that they do for films is a
test screening. This is when they do a screening of the film before the release date
and ask an audience to come and watch it who fit into the intended target audience.
Once they have watched the film they get asked to provide feedback on what they
thought and the film and do a survey. By doing this it helps them decide what they
should cut or add to the film before it gets released.

3. The film producers have created anchorage in this poster
mainly through the use of the women being the centre point of
the poster. They have used a female in this way to appeal to
the target audience of males aged between 15-35 years old.
This would appeal to them as the women is seen as sexual
object by her body language, pose and clothing. The male
audience will be attracted to her meaning that they will want
to go and see the film because she is in it.
The film producers have created anchorage in this poster with
the text. This can be seen by the way the text is slanted at an
angle showing the audience that it represents speed. The
colour of the text is also anchorage. The audience will know
this because the yellow and red colours used represent fire and
the exhaust from the cars. Another use of anchorage in this
poster is the males used in it. They are all wearing leather
jackets showing that they have a bad boy image. This is
something that appeals to the audience as they aspire to be like
them meaning they would want to go and watch the film.

4. Synergy is the relationship between separate
industries, working together towards a common
interest. In the media industry this could be a
musical track used on a computer game or a film,
or merchandise available at gigs and festivals,
related to the artists that are performing.
The synergy and unique selling point of this film is
both the original Need For Speed games. By the
film being based on a well known popular car
game will help the promotion of the film. You know
this because the audience who used to play these
games or might still do will want to go and see the
film. By the film coming out might even help boost
the sells of the old Need For Speed games meaning
that each media product is helping each other.