Ch16 what is an integrated marketing communications program
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Customer journey mapping is a planning process to ensure all brand interactions a customer has are relevant to them and consistent over time. It coordinates various media and implements consistent communications across companies to provide a seamless experience for customers.
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Ch16 how does marketing communication work
This document discusses two models for how marketing communication works: the macro model and micro model. The macro model outlines the communication process from sender to receiver, including encoding a message, transmitting through media, decoding by the receiver, potential noise, and feedback response. The micro model focuses on the consumer's response and includes the hierarchy of effects model.
Channel structure
International logistics management involves directing and controlling the flows of materials across national boundaries to achieve corporate objectives at minimum cost. It encompasses materials management, sourcing, and physical distribution, which includes transportation, warehousing, and inventory management. Sourcing strategy deals with how companies manage R&D, operations, and marketing activities.
Bull whip effect
This document discusses the bullwhip effect in supply chain management. It begins by defining the bullwhip effect as increased variability in orders placed by retailers and distributors compared to actual consumer demand. The document then provides explanations for why the bullwhip effect occurs, including demand forecasting, lead times, batch ordering, price variability, and supply allocation. It also quantifies the bullwhip effect mathematically using models of demand, ordering quantities, inventory, and variance. The document concludes by noting how the bullwhip effect can be magnified by longer lead times and smaller forecast windows, and reduced by positive demand correlation.
ch 13
The document discusses logistics and supply chain management. It defines logistics as planning, implementing, and controlling the physical flow of materials and goods to meet customer needs profitably. Supply chain management emphasizes cooperation between organizations to integrate logistical operations across firms in a channel. Third-party logistics providers specialize in performing logistical tasks for other companies at a lower cost. Logistics systems aim to minimize total costs and address components like transportation, materials handling, order processing, inventory control, warehousing, and packaging. Customer service is the goal of logistics and is measured by factors like order fill rates and times. Logistics management oversees product flow in a channel, and key interfaces between logistics and channel management include defining service
Ch16 what is the communication mix
The document discusses factors to consider when setting a marketing communication mix, including the type of product market, buyer readiness stage, and product lifecycle stage. It outlines different communication tools like pervasiveness, amplified experience, dramatization, events and experiences, and personal selling. The goal is to craft a mix that is attention-getting, incentivizing, engaging, implicit, interactive, timely, and able to reach hard-to-find buyers. Setting the right mix depends on whether the target market consists of consumers or businesses, and what stage buyers are at in their readiness.
Bullwhip effect ch3
The bullwhip effect occurs when demand variability increases at each stage of the supply chain, despite relatively stable consumer demand. As orders move upstream, fluctuations in ordering patterns are amplified, making it difficult for suppliers to match production to customer needs. This summary effect is caused by factors like forecasting errors, batch ordering, promotions, and stockpiling during shortages. Companies can reduce bullwhip through strategies like quick response, everyday low pricing, lead time reduction, vendor-managed inventory, and risk pooling across locations.
Supply Chain Dynamics – The Bull Whip Effect
Supply chains invariably demonstrate a demand-supply variability called the bull-whip effect - the effect increases in magnitude as we move farther away from the customer in the supply chain. Some of the causes and implications of the bull whip effect are discussed here.
What is the role of marketing Communications ?
Marketing communications represent a company's voice and brand and allow them to establish links with consumers. As technology has changed how consumers receive communications and brands convey their messages, companies must integrate their marketing activities to deliver consistent messaging across experiences. Effective marketing communications require assessing what impressions will influence consumers at each purchase stage to implement the right programs and increase brand equity and sales.
Recommended
Ch16 how does marketing communication work
This document discusses two models for how marketing communication works: the macro model and micro model. The macro model outlines the communication process from sender to receiver, including encoding a message, transmitting through media, decoding by the receiver, potential noise, and feedback response. The micro model focuses on the consumer's response and includes the hierarchy of effects model.
Channel structure
International logistics management involves directing and controlling the flows of materials across national boundaries to achieve corporate objectives at minimum cost. It encompasses materials management, sourcing, and physical distribution, which includes transportation, warehousing, and inventory management. Sourcing strategy deals with how companies manage R&D, operations, and marketing activities.
Bull whip effect
This document discusses the bullwhip effect in supply chain management. It begins by defining the bullwhip effect as increased variability in orders placed by retailers and distributors compared to actual consumer demand. The document then provides explanations for why the bullwhip effect occurs, including demand forecasting, lead times, batch ordering, price variability, and supply allocation. It also quantifies the bullwhip effect mathematically using models of demand, ordering quantities, inventory, and variance. The document concludes by noting how the bullwhip effect can be magnified by longer lead times and smaller forecast windows, and reduced by positive demand correlation.
ch 13
The document discusses logistics and supply chain management. It defines logistics as planning, implementing, and controlling the physical flow of materials and goods to meet customer needs profitably. Supply chain management emphasizes cooperation between organizations to integrate logistical operations across firms in a channel. Third-party logistics providers specialize in performing logistical tasks for other companies at a lower cost. Logistics systems aim to minimize total costs and address components like transportation, materials handling, order processing, inventory control, warehousing, and packaging. Customer service is the goal of logistics and is measured by factors like order fill rates and times. Logistics management oversees product flow in a channel, and key interfaces between logistics and channel management include defining service
Ch16 what is the communication mix
The document discusses factors to consider when setting a marketing communication mix, including the type of product market, buyer readiness stage, and product lifecycle stage. It outlines different communication tools like pervasiveness, amplified experience, dramatization, events and experiences, and personal selling. The goal is to craft a mix that is attention-getting, incentivizing, engaging, implicit, interactive, timely, and able to reach hard-to-find buyers. Setting the right mix depends on whether the target market consists of consumers or businesses, and what stage buyers are at in their readiness.
Bullwhip effect ch3
The bullwhip effect occurs when demand variability increases at each stage of the supply chain, despite relatively stable consumer demand. As orders move upstream, fluctuations in ordering patterns are amplified, making it difficult for suppliers to match production to customer needs. This summary effect is caused by factors like forecasting errors, batch ordering, promotions, and stockpiling during shortages. Companies can reduce bullwhip through strategies like quick response, everyday low pricing, lead time reduction, vendor-managed inventory, and risk pooling across locations.
Supply Chain Dynamics – The Bull Whip Effect
Supply chains invariably demonstrate a demand-supply variability called the bull-whip effect - the effect increases in magnitude as we move farther away from the customer in the supply chain. Some of the causes and implications of the bull whip effect are discussed here.
What is the role of marketing Communications ?
Marketing communications represent a company's voice and brand and allow them to establish links with consumers. As technology has changed how consumers receive communications and brands convey their messages, companies must integrate their marketing activities to deliver consistent messaging across experiences. Effective marketing communications require assessing what impressions will influence consumers at each purchase stage to implement the right programs and increase brand equity and sales.
Ch16 role of marketing communications
Marketing communications are how firms inform, persuade, and remind consumers about their products and brands. This includes branding, which creates brand equity through brand awareness, perceived quality, loyalty, identity, and associations. Strong marketing communications contribute to higher brand equity and increased sales.
16-1 (what is the role of marketing communications)
Firms use marketing communication to inform, persuade and remind consumers about products. Marketing communication represents the voice of the company and shows consumers how, when, where and why to use products. It helps build brand equity by increasing consumer awareness, familiarity, and loyalty which can create associations and shape brand image and personality. The goal is to close the gap between consumer knowledge and company objectives.
Distribution 2
The document discusses marketing channels and distribution systems. It describes the key functions of marketing channels as gathering information, motivating consumers, managing risk, and providing after-sales support. Channel systems can be direct from company to consumer, or indirect using intermediaries. They help address discrepancies in space, time, quantity, product assortment, and financing. Channel structures include vertical, horizontal and multi-channel systems. The document outlines different channel formats, levels, and flows of physical goods, ownership, information, payments, and promotions through the channel.
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The document discusses the marketing planning process at different levels of an organization. It describes the steps in planning including analyzing opportunities, developing strategies, and allocating funds. Planning occurs at the corporate, division, business unit, and product levels. The key aspects of planning at each level are defined, such as establishing strategic business units and assessing growth opportunities at the corporate level. Product planning develops individual marketing plans within the overarching plans of higher levels.
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What is the relevance of marketing communication?
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The document discusses supply chain management. It defines a supply chain as the system involved in moving products from suppliers to customers, including organizations, activities, and resources. Supply chain management involves planning, implementing, and controlling supply chain operations to efficiently meet customer demands. It encompasses sourcing, procurement, production, and logistics management as well as coordination with supply chain partners. The goals of efficient supply chain management are revenue growth, better asset utilization, and cost reduction.
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Customer Relationship Management
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3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
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