2.  In production, the video production/film is created
and shot. More crew will be recruited at this stage,
such as the property master, script
supervisor, assistant directors,
stills photographer, picture editor, and sound
editors. These are just the most common roles in
filmmaking; the production office will be free to
create any unique blend of roles to suit the various
responsibilities possible during the production of a
film.

3.  A film distributor is a company or individual responsible for the
marketing of a film. The distributor may set the release date of
a film and the method by which a film is to be exhibited or
made available for viewing: for example, directly to the
public either theatrically or for home viewing (DVD, video-on-
demand, download, television programs through broadcast
syndication etc.). A distributor may do this directly, if the
distributor owns the theaters or film distribution networks, or
through theatrical exhibitors and other sub-distributors. A
limited distributor may deal only with particular products,
such as DVDs or Blu-ray, or may act in a particular country or
market

4. PRINTS – producing physical copies of a film for
cinema/home release and finding the
exhibitors/retailers to sell the film
MARKETING – raising audience awareness and
anticipation of a new release
A film will likely have different distributors for:
-Releases in different countries
-Cinema Release
-Home-Video Release

5.  Positioning:
› Involves how and when the film should be released.
Elements to be considered are the time of year, other film
releases and the target audience.
 Release:
› Timing is crucial. School holidays are a prime time within
the year for the release of blockbusters.
› If the film is a potential award winner, then it will be
released during the traditional season of awards
competition: January to March.
› Competition must also be considered.

6.  Circulation:
› how many copies of the film should be
circulated to cinemas.
› Each print costs around £1000.
› The distributor should decide whether the film
requires a ‘saturation release’ (700-1000 prints) or
an ‘art-house release’ (around 20 prints)

7.  On November 28, 2012, the official film website premiered
alongside two viral videos—one depicting the initial Kaiju
attack as captured by a handheld camera.Blueprints
depicting the designs for the Jaeger machines were also
released online.
 On June 5, 2013, the graphic novel Pacific Rim: Tales from
Year Zero was released. Written by Travis Beacham and
featuring cover art by Alex Ross, Tales from Year Zero serves
as an introductory prologue to the film, and is set twelve
years before its events.
 On July 2, 2013, a viral video was released in which Ron
Perlman's character, Hannibal Chau, advertises his fictional
Kaiju organ dealership, Kaiju Remedies.

8.  On the day of the film's release, July 12, 2013, another viral
video was released to promote the film. It involved the
collaboration of the film studio (including del Toro himself)
and the YouTube network Polaris (also known as The Game
Station). It featured members of the YouTube network as
Jaeger pilots fighting kaiju.
 On July 16, 2013, a novelization by Alex Irvine was released.
 On June 18, 2013, Insight Editions published Pacific Rim: Man,
Machines, and Monsters, an art book written by David S.
Cohen. The book chronicles the film's production with
concept art, photography, the cast and crew's accounts of
the shoot, and a foreword by del Toro.
 In July 2013, NECA began selling action figures of the film's
Kaijus and Jaegers.