Battleship powerpoint
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The document discusses the 2012 film Battleship, including details about its production and marketing campaign. It was a big-budget sci-fi blockbuster based on the Hasbro board game, starring Taylor Kitsch and Rihanna. Universal Pictures had a $200 million budget and spent $50 million on marketing, utilizing websites like Facebook, Twitter, and YouTube to promote the film. The wide release date of April 12, 2012 allowed audiences to see it during the Easter holiday weekend.
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71
1. The film '71 follows a young British soldier who is abandoned by his unit in Belfast, Northern Ireland in 1971 during violent riots. Alone and disoriented, he must survive the night and find safety.
2. It was produced by Crab Apple Films, Protagonist Pictures, and Warp Films with funding from the British Film Institute, Film4, Creative Scotland, and Screen Yorkshire.
3. The film had its premiere at the 2014 Berlin International Film Festival but did not do well at the box office, only making $2.9 million against its $8.1 million budget.
Fast and furious 7 (1)
Fast and Furious 7 was the seventh installment in the Fast and Furious franchise directed by James Wan. It starred Vin Diesel, Paul Walker, and Dwayne Johnson continuing the story of Dominic Toretto and his crew facing off against the assassin Deckard Shaw seeking revenge. The film was in development when Paul Walker tragically died during filming, requiring extensive reworking of his character's storyline and use of CGI. It was a major commercial success grossing over $1.5 billion worldwide, serving as a tribute to Walker.
Battleship marketing
Film trailers are a marketing tool used to promote films and attract audiences. They provide a brief glimpse of the film to showcase what it is about. Trailers are released months before a film to generate interest and encourage people to see it. They work by enticing viewers and leaving them with questions to motivate watching the full movie. Trailers can be found on television, in cinemas, online and on radio to reach wide audiences. The Battleship movie used various advertising methods like trailers, posters and social media to promote its release.
Distribution
Film distribution is the process of making a film available for audiences to view. A film distributor controls the marketing strategy, decides how the film can be exhibited (movie theaters, TV, online), and sets the release date. The Film Distributors' Association works with UK cinemas to distribute films and fight piracy. Guardians of the Galaxy was distributed by Disney and released in July 2014 in the UK and US across thousands of theaters. The Theory of Everything was distributed by Universal Pictures and Focus Features and premiered at film festivals before its wider release.
Fk 8703 Eval3 (AS Media)
The document discusses potential media institutions that could distribute the student's opening title sequence for a low-budget British independent film. Vertigo Films and Film4 are identified as good options as they support new British talent. Film4 has additional promotion opportunities through its parent TV channel. Successful films distributed through multiple international partners are cited as examples, such as Slumdog Millionaire. Social media platforms like Facebook, Twitter, YouTube and websites are identified as effective modern promotion strategies to generate hype and track audience interest.
Case Study: World War Z (2013)
World War Z is a 2013 zombie action film directed by Marc Forster. It tells the story of a former UN investigator, Gerry Lane, who must travel the world to find the source and cure of a virus that is turning people into zombies. The film was produced through the collaboration of several smaller independent studios, including Skydance Productions, Hemisphere Media Capital, GK films, Plan B Entertainment and 2DUK. Paramount Pictures distributed the widely successful $190 million film, which went on to earn $540 million at the global box office.
Question 3
The document discusses potential media institutions to distribute the filmmaker's paranormal horror film called "The Hellion". The filmmaker chooses Universal Pictures, citing their successful marketing of the similar film "Ouija" which included widespread theatrical release, social media promotion, and preview screenings. Universal targeted the ideal demographic for paranormal horror - younger female audiences. Their experience distributing a film with a similar ouija board plot element means they understand how to effectively promote this genre. As a major studio, Universal can maximize the film's exposure potential and hopefully achieve commercial success.
Evaluation question 3
An institution is a company that releases media products like movies and DVDs. They can handle distribution internationally or locally. Before release, an institution may provide funds, editing, or production assistance. Film production typically involves an initial concept, storyboards, casting, filming, editing, and possible reshoots. It concludes with finalization and a premiere or direct release. Companies that distribute similar zombie films include Paramount Pictures, Columbia Pictures, Universal Pictures, Studio Canal, and Warner Bros. Based on the genres and films these companies distribute, Columbia Pictures would be well-suited to handle a small, gritty, British zombie drama film.
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71
1. The film '71 follows a young British soldier who is abandoned by his unit in Belfast, Northern Ireland in 1971 during violent riots. Alone and disoriented, he must survive the night and find safety.
2. It was produced by Crab Apple Films, Protagonist Pictures, and Warp Films with funding from the British Film Institute, Film4, Creative Scotland, and Screen Yorkshire.
3. The film had its premiere at the 2014 Berlin International Film Festival but did not do well at the box office, only making $2.9 million against its $8.1 million budget.
Fast and furious 7 (1)
Fast and Furious 7 was the seventh installment in the Fast and Furious franchise directed by James Wan. It starred Vin Diesel, Paul Walker, and Dwayne Johnson continuing the story of Dominic Toretto and his crew facing off against the assassin Deckard Shaw seeking revenge. The film was in development when Paul Walker tragically died during filming, requiring extensive reworking of his character's storyline and use of CGI. It was a major commercial success grossing over $1.5 billion worldwide, serving as a tribute to Walker.
Battleship marketing
Film trailers are a marketing tool used to promote films and attract audiences. They provide a brief glimpse of the film to showcase what it is about. Trailers are released months before a film to generate interest and encourage people to see it. They work by enticing viewers and leaving them with questions to motivate watching the full movie. Trailers can be found on television, in cinemas, online and on radio to reach wide audiences. The Battleship movie used various advertising methods like trailers, posters and social media to promote its release.
Distribution
Film distribution is the process of making a film available for audiences to view. A film distributor controls the marketing strategy, decides how the film can be exhibited (movie theaters, TV, online), and sets the release date. The Film Distributors' Association works with UK cinemas to distribute films and fight piracy. Guardians of the Galaxy was distributed by Disney and released in July 2014 in the UK and US across thousands of theaters. The Theory of Everything was distributed by Universal Pictures and Focus Features and premiered at film festivals before its wider release.
Fk 8703 Eval3 (AS Media)
The document discusses potential media institutions that could distribute the student's opening title sequence for a low-budget British independent film. Vertigo Films and Film4 are identified as good options as they support new British talent. Film4 has additional promotion opportunities through its parent TV channel. Successful films distributed through multiple international partners are cited as examples, such as Slumdog Millionaire. Social media platforms like Facebook, Twitter, YouTube and websites are identified as effective modern promotion strategies to generate hype and track audience interest.
Case Study: World War Z (2013)
World War Z is a 2013 zombie action film directed by Marc Forster. It tells the story of a former UN investigator, Gerry Lane, who must travel the world to find the source and cure of a virus that is turning people into zombies. The film was produced through the collaboration of several smaller independent studios, including Skydance Productions, Hemisphere Media Capital, GK films, Plan B Entertainment and 2DUK. Paramount Pictures distributed the widely successful $190 million film, which went on to earn $540 million at the global box office.
Question 3
The document discusses potential media institutions to distribute the filmmaker's paranormal horror film called "The Hellion". The filmmaker chooses Universal Pictures, citing their successful marketing of the similar film "Ouija" which included widespread theatrical release, social media promotion, and preview screenings. Universal targeted the ideal demographic for paranormal horror - younger female audiences. Their experience distributing a film with a similar ouija board plot element means they understand how to effectively promote this genre. As a major studio, Universal can maximize the film's exposure potential and hopefully achieve commercial success.
Evaluation question 3
An institution is a company that releases media products like movies and DVDs. They can handle distribution internationally or locally. Before release, an institution may provide funds, editing, or production assistance. Film production typically involves an initial concept, storyboards, casting, filming, editing, and possible reshoots. It concludes with finalization and a premiere or direct release. Companies that distribute similar zombie films include Paramount Pictures, Columbia Pictures, Universal Pictures, Studio Canal, and Warner Bros. Based on the genres and films these companies distribute, Columbia Pictures would be well-suited to handle a small, gritty, British zombie drama film.
The conjuring
The document provides information about the promotional campaign for the 2013 supernatural horror film The Conjuring. It describes the plot, which is based on real events investigated by Ed and Lorraine Warren. It also lists the main cast. While the film has already been released in the UK, fans created their own trailers online focusing on different aspects of the story. Various movie posters were created with different scare levels to appeal to different audiences. Online promotion through Facebook, Twitter, and an official website allowed interaction with potential viewers and sharing of information and media. Merchandise giveaways were also used to promote the film.
The conjuring promotional package
The Conjuring promotional package focused on social media promotion through Facebook and Twitter to interact with potential audiences. Posters for the film used dark, misty settings to stick to horror conventions. An official website allowed viewers to watch trailers, view photos and read reviews to stay engaged. While no direct merchandising was found, competitions were held to give away merchandise and encourage promotion.
Evaluation Question 3
The document discusses potential distribution partners for a low-budget independent horror film. It analyzes why several major studios like Paramount, Disney, and 20th Century Fox would likely not be suitable partners given the film's genre and budget. It identifies Film4 as a good potential partner because they distribute a wide variety of genres including horror, they work with independent films, and their target UK audience would be a good match. Film4's reputation in the industry could help attract audiences. The document also discusses advertising the film online through its website and YouTube channel as well as pursuing film festivals and cinema screenings to build awareness and audiences.
Eval ques 2 lwilliams
The combination of ancillary tasks like posters and radio ads with the main film production is effective at generating interest and discussion without revealing too much. The poster uses vague slogans and ominous imagery to spark questions between friends. Similarly, the radio ad includes just an audio clip and release date for Halloween to pique curiosity without spoiling the plot. Together these promotional elements aim to build an audience by allowing people to speculate and share theories rather than simply explaining the film.
Fast and furious 7 trailer 2015
1) The trailer begins with logos from Universal Studios and the MPAA to establish the production company and rating.
2) Scenes show Vin Diesel and his crew preparing cars and weapons for a heist, including parachuting a car from a plane.
3) Action scenes depict the crew ambushing enemies and fighting back when attacked, with Paul Walker's character shown getting shot.
The Fast And The Furious
The document provides information about the 2001 film The Fast and the Furious, directed by Rob Cohen. It discusses the film's budget of $40 million and worldwide box office gross of over $207 million. While the film received mixed reviews for its derivative storyline, it was an unexpected summer hit and spawned several sequels. The document also examines the film's target audience, use of technology, thriller genre, representation of women, and examples of mise-en-scene involving car chases and races filmed from various camera angles.
Harry potter tdhp2 & Attack The Block
The document discusses how two films, Harry Potter and the Deathly Hallows Part 2 and Attack the Block, used online exchange and social media to promote themselves. It describes how for both films users posted reviews, trailers and discussion online which helped promote the films but also allowed negative comments and reviews outside of studio control. Technology played a key role in allowing this exchange. It also compares the marketing strategies, noting Harry Potter had a bigger budget and fanbase while Attack the Block targeted teenagers and relied more heavily on online promotion with limited funding.
The influence of film trailers on consumer expectations
This document summarizes a research project investigating how film trailers influence consumer expectations. The researcher plans to conduct qualitative interviews and focus groups with filmgoers aged 10-55 in the UK to understand how their expectations change after viewing trailers. Quantitative questionnaires will also be used. Two artifacts will be created: 1) Testing audience perceptions of films with and without trailers 2) Re-editing existing trailers to test which elements impact expectations. Online technologies will help manage the project timeline. Quotes provide context on trailer marketing strategies and their role in the film industry.
Evaluation 3 - FK 8703
This document discusses potential media institutions that could distribute the author's opening title sequence for a low-budget British independent film. The author identifies Vertigo Films and Film4 as good options because they champion new talent and British innovation. Vertigo Films distributes a wide variety of genres, while Film4 focuses on new talent growth over large revenues. The author also outlines promotion strategies like social media marketing, YouTube previews, and tie-in products that could help boost viewership.
Trailer conventions
Although trailers vary in content depending on genre, they all follow certain rules. Trailers target specific audiences by when and where they are released. Every trailer includes the production company logo to establish credibility and appeal to certain genres. They also all display the release date to inform viewers when the movie will be in theaters. Additionally, every trailer must include the age rating to indicate appropriate audiences. Elements like quotes, director/actor names, and social media links are also often included to further promote the film. Sound is another essential element, using music, dialogue, or narration depending on the genre. Overall, trailers aim to appeal to target audiences and create interest using standardized elements.
Media Film
The document discusses the history and development of filmmaking from silent movies to modern films using CGI and computer animation. It provides examples of different film techniques like animation used in early Disney films and CGI in Finding Nemo. The document also discusses the film distribution process including advertising campaigns and screening films at premieres and movie theaters. It uses the Harry Potter and Twilight franchises as case studies to illustrate film marketing and promotional events.
Synergy v convergence
Attack the Block and Super 8 both used convergence and synergy in their marketing strategies. For Attack the Block, they used social media, online media, radio, and partnered with Decca Records for the soundtrack to promote the film to different target audiences. Super 8 similarly had a soundtrack and YouTube trailer and promoted on social networks. Both films benefited from wider advertising reach and potential merchandise opportunities through these collaborative efforts.
No More Dead Air: A lesson for brands from a talk show host
This document discusses how talk show hosts and brands can better engage with fans by listening more and talking less. It suggests that fans are already talking to each other and creating content for brands, so brands should facilitate these conversations rather than trying to dominate them. Even brands that are not as large as Harry Potter have fans, so brands should seek to understand their own fans better rather than worrying about having dead air when they stop talking.
District 9 research
The document describes the marketing campaign for the movie District 9. A variety of posters, trailers, websites and other promotional materials were used to generate intrigue and awareness around the film without revealing too many details of the plot. This was done to increase anticipation and get the audience piecing together the story and genre from different elements of the campaign. Interactive elements like games and scavenger hunts also aimed to increase audience participation in the viral marketing. The unique selling point of the marketing was that it presented the film's ideas in a subtle way that would appeal to different audience groups.
Question 3
A major film distributor would be needed to distribute the film Imperium because it is a mainstream drama/crime film that appeals to a wide audience. Warner Bros. UK or Paramount Pictures UK would be good choices as they have experience distributing similar successful gangster genre films. The film would be shown in multiplex cinemas for easy accessibility by its target audience of those over 35 years old. YouTube and advertisements before other films or on mainstream TV channel ITV would help market the film.
Hollywood marketing
The marketing campaign for Cloverfield had a low budget but was highly successful. It targeted internet-savvy young people by releasing minimal information and clues over time to generate buzz and discussion online. This included a cryptic teaser trailer, a website with time-stamped photos, fictional character social media pages, and an alternate reality game, all encouraging speculation and demand to see the movie. Though traditional advertising was also used, the slow release of details and unanswered questions meant the only way to find answers was to see the film. This viral campaign established an entire fictional universe and left many plot points unresolved, fueling discussion and speculation about a potential sequel.
The Dark knight Marketing campaign
The marketing campaign for The Dark Knight began 14 months before the film's release with the creation of a website listing items from the Joker's perspective to involve audiences. As the release got closer, more items were added, totaling 14. Some interactive elements had fans dress as the Joker for Halloween or complete scavenger hunts for screenings. A teaser trailer released 11 months before the film showed the Batman logo in flashes of light to generate hype without revealing details. Another website allowed fans to slowly reveal the Joker's image through emails and unlock an audio file. A full trailer was released 9 months before the film along with various posters, most being "vandalized" versions, to continue building anticipation until the
Media powerpoint
Fast and Furious 7 was produced by six production companies from the United States, United Kingdom, and China in order to share costs and profits, combine ideas to satisfy global audiences, and have a high budget of $190 million. Universal Studios distributed the film globally and used technology and marketing strategies like trailers, toys, and a theme park ride to generate hype. Their collaboration was important to complete the film after the death of Paul Walker using CGI and to promote it through various formats to different audiences worldwide.
HG
The Hunger Games: Mockingjay - Part 1 was distributed by Lionsgate and Color Force. It was directed by Francis Lawrence and starred Jennifer Lawrence as Katniss Everdeen. To promote the film and engage fans, Lionsgate utilized an official website, social media platforms like Twitter and Tumblr, a mobile game, soundtrack, magazine covers and trailer releases. The film had a production budget of $125 million and grossed over $231 million domestically.
Promotional Package!
The document summarizes the marketing campaign for the 2011 psychological horror film Insidious. A promotional clip was released in early September to generate initial interest. By December, an image/poster was released along with details about the film. In late January, a teaser trailer was released, followed by the official trailer a month later, building anticipation. The film's marketing utilized trailers, posters featuring the main character in different formats, a website and social media presence to promote the film and its sequel to a wide audience.
PP
The document summarizes the marketing campaign for the 2011 psychological horror film Insidious. A promotional clip was released in early September to generate initial interest. By December, an image/poster was released along with details about the film. In late January, a teaser trailer was released, followed by the official trailer a month later. This built hype by releasing the teaser first. The film utilized trailers, posters, a website and social media to promote the film and reach a wide audience. It focused on the director James Wan and used of a pre-release trailer to generate interest among horror fans.
promotional package!
The marketing campaign for the 2011 psychological horror film Insidious utilized low-budget promotion strategies that proved effective. An initial promotional clip and poster were released to generate early interest. Then a teaser trailer was launched to build hype among the target teenage audience before the full theatrical trailer. Both trailers focused on scary scenes, unsettling sounds, and minimal plot details to intrigue viewers. Promotion also included festival screenings, social media pages to engage fans, tie-ins on other shows, and competitions to broaden the audience internationally. This low-cost approach helped Insidious become highly profitable.
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The conjuring
The document provides information about the promotional campaign for the 2013 supernatural horror film The Conjuring. It describes the plot, which is based on real events investigated by Ed and Lorraine Warren. It also lists the main cast. While the film has already been released in the UK, fans created their own trailers online focusing on different aspects of the story. Various movie posters were created with different scare levels to appeal to different audiences. Online promotion through Facebook, Twitter, and an official website allowed interaction with potential viewers and sharing of information and media. Merchandise giveaways were also used to promote the film.
The conjuring promotional package
The Conjuring promotional package focused on social media promotion through Facebook and Twitter to interact with potential audiences. Posters for the film used dark, misty settings to stick to horror conventions. An official website allowed viewers to watch trailers, view photos and read reviews to stay engaged. While no direct merchandising was found, competitions were held to give away merchandise and encourage promotion.
Evaluation Question 3
The document discusses potential distribution partners for a low-budget independent horror film. It analyzes why several major studios like Paramount, Disney, and 20th Century Fox would likely not be suitable partners given the film's genre and budget. It identifies Film4 as a good potential partner because they distribute a wide variety of genres including horror, they work with independent films, and their target UK audience would be a good match. Film4's reputation in the industry could help attract audiences. The document also discusses advertising the film online through its website and YouTube channel as well as pursuing film festivals and cinema screenings to build awareness and audiences.
Eval ques 2 lwilliams
The combination of ancillary tasks like posters and radio ads with the main film production is effective at generating interest and discussion without revealing too much. The poster uses vague slogans and ominous imagery to spark questions between friends. Similarly, the radio ad includes just an audio clip and release date for Halloween to pique curiosity without spoiling the plot. Together these promotional elements aim to build an audience by allowing people to speculate and share theories rather than simply explaining the film.
Fast and furious 7 trailer 2015
1) The trailer begins with logos from Universal Studios and the MPAA to establish the production company and rating.
2) Scenes show Vin Diesel and his crew preparing cars and weapons for a heist, including parachuting a car from a plane.
3) Action scenes depict the crew ambushing enemies and fighting back when attacked, with Paul Walker's character shown getting shot.
The Fast And The Furious
The document provides information about the 2001 film The Fast and the Furious, directed by Rob Cohen. It discusses the film's budget of $40 million and worldwide box office gross of over $207 million. While the film received mixed reviews for its derivative storyline, it was an unexpected summer hit and spawned several sequels. The document also examines the film's target audience, use of technology, thriller genre, representation of women, and examples of mise-en-scene involving car chases and races filmed from various camera angles.
Harry potter tdhp2 & Attack The Block
The document discusses how two films, Harry Potter and the Deathly Hallows Part 2 and Attack the Block, used online exchange and social media to promote themselves. It describes how for both films users posted reviews, trailers and discussion online which helped promote the films but also allowed negative comments and reviews outside of studio control. Technology played a key role in allowing this exchange. It also compares the marketing strategies, noting Harry Potter had a bigger budget and fanbase while Attack the Block targeted teenagers and relied more heavily on online promotion with limited funding.
The influence of film trailers on consumer expectations
This document summarizes a research project investigating how film trailers influence consumer expectations. The researcher plans to conduct qualitative interviews and focus groups with filmgoers aged 10-55 in the UK to understand how their expectations change after viewing trailers. Quantitative questionnaires will also be used. Two artifacts will be created: 1) Testing audience perceptions of films with and without trailers 2) Re-editing existing trailers to test which elements impact expectations. Online technologies will help manage the project timeline. Quotes provide context on trailer marketing strategies and their role in the film industry.
Evaluation 3 - FK 8703
This document discusses potential media institutions that could distribute the author's opening title sequence for a low-budget British independent film. The author identifies Vertigo Films and Film4 as good options because they champion new talent and British innovation. Vertigo Films distributes a wide variety of genres, while Film4 focuses on new talent growth over large revenues. The author also outlines promotion strategies like social media marketing, YouTube previews, and tie-in products that could help boost viewership.
Trailer conventions
Although trailers vary in content depending on genre, they all follow certain rules. Trailers target specific audiences by when and where they are released. Every trailer includes the production company logo to establish credibility and appeal to certain genres. They also all display the release date to inform viewers when the movie will be in theaters. Additionally, every trailer must include the age rating to indicate appropriate audiences. Elements like quotes, director/actor names, and social media links are also often included to further promote the film. Sound is another essential element, using music, dialogue, or narration depending on the genre. Overall, trailers aim to appeal to target audiences and create interest using standardized elements.
Media Film
The document discusses the history and development of filmmaking from silent movies to modern films using CGI and computer animation. It provides examples of different film techniques like animation used in early Disney films and CGI in Finding Nemo. The document also discusses the film distribution process including advertising campaigns and screening films at premieres and movie theaters. It uses the Harry Potter and Twilight franchises as case studies to illustrate film marketing and promotional events.
Synergy v convergence
Attack the Block and Super 8 both used convergence and synergy in their marketing strategies. For Attack the Block, they used social media, online media, radio, and partnered with Decca Records for the soundtrack to promote the film to different target audiences. Super 8 similarly had a soundtrack and YouTube trailer and promoted on social networks. Both films benefited from wider advertising reach and potential merchandise opportunities through these collaborative efforts.
No More Dead Air: A lesson for brands from a talk show host
This document discusses how talk show hosts and brands can better engage with fans by listening more and talking less. It suggests that fans are already talking to each other and creating content for brands, so brands should facilitate these conversations rather than trying to dominate them. Even brands that are not as large as Harry Potter have fans, so brands should seek to understand their own fans better rather than worrying about having dead air when they stop talking.
District 9 research
The document describes the marketing campaign for the movie District 9. A variety of posters, trailers, websites and other promotional materials were used to generate intrigue and awareness around the film without revealing too many details of the plot. This was done to increase anticipation and get the audience piecing together the story and genre from different elements of the campaign. Interactive elements like games and scavenger hunts also aimed to increase audience participation in the viral marketing. The unique selling point of the marketing was that it presented the film's ideas in a subtle way that would appeal to different audience groups.
Question 3
A major film distributor would be needed to distribute the film Imperium because it is a mainstream drama/crime film that appeals to a wide audience. Warner Bros. UK or Paramount Pictures UK would be good choices as they have experience distributing similar successful gangster genre films. The film would be shown in multiplex cinemas for easy accessibility by its target audience of those over 35 years old. YouTube and advertisements before other films or on mainstream TV channel ITV would help market the film.
Hollywood marketing
The marketing campaign for Cloverfield had a low budget but was highly successful. It targeted internet-savvy young people by releasing minimal information and clues over time to generate buzz and discussion online. This included a cryptic teaser trailer, a website with time-stamped photos, fictional character social media pages, and an alternate reality game, all encouraging speculation and demand to see the movie. Though traditional advertising was also used, the slow release of details and unanswered questions meant the only way to find answers was to see the film. This viral campaign established an entire fictional universe and left many plot points unresolved, fueling discussion and speculation about a potential sequel.
The Dark knight Marketing campaign
The marketing campaign for The Dark Knight began 14 months before the film's release with the creation of a website listing items from the Joker's perspective to involve audiences. As the release got closer, more items were added, totaling 14. Some interactive elements had fans dress as the Joker for Halloween or complete scavenger hunts for screenings. A teaser trailer released 11 months before the film showed the Batman logo in flashes of light to generate hype without revealing details. Another website allowed fans to slowly reveal the Joker's image through emails and unlock an audio file. A full trailer was released 9 months before the film along with various posters, most being "vandalized" versions, to continue building anticipation until the
Media powerpoint
Fast and Furious 7 was produced by six production companies from the United States, United Kingdom, and China in order to share costs and profits, combine ideas to satisfy global audiences, and have a high budget of $190 million. Universal Studios distributed the film globally and used technology and marketing strategies like trailers, toys, and a theme park ride to generate hype. Their collaboration was important to complete the film after the death of Paul Walker using CGI and to promote it through various formats to different audiences worldwide.
HG
The Hunger Games: Mockingjay - Part 1 was distributed by Lionsgate and Color Force. It was directed by Francis Lawrence and starred Jennifer Lawrence as Katniss Everdeen. To promote the film and engage fans, Lionsgate utilized an official website, social media platforms like Twitter and Tumblr, a mobile game, soundtrack, magazine covers and trailer releases. The film had a production budget of $125 million and grossed over $231 million domestically.
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The influence of film trailers on consumer expectations
The influence of film trailers on consumer expectations
No More Dead Air: A lesson for brands from a talk show host
No More Dead Air: A lesson for brands from a talk show host
Similar to Battleship powerpoint
Promotional Package!
The document summarizes the marketing campaign for the 2011 psychological horror film Insidious. A promotional clip was released in early September to generate initial interest. By December, an image/poster was released along with details about the film. In late January, a teaser trailer was released, followed by the official trailer a month later, building anticipation. The film's marketing utilized trailers, posters featuring the main character in different formats, a website and social media presence to promote the film and its sequel to a wide audience.
PP
The document summarizes the marketing campaign for the 2011 psychological horror film Insidious. A promotional clip was released in early September to generate initial interest. By December, an image/poster was released along with details about the film. In late January, a teaser trailer was released, followed by the official trailer a month later. This built hype by releasing the teaser first. The film utilized trailers, posters, a website and social media to promote the film and reach a wide audience. It focused on the director James Wan and used of a pre-release trailer to generate interest among horror fans.
promotional package!
The marketing campaign for the 2011 psychological horror film Insidious utilized low-budget promotion strategies that proved effective. An initial promotional clip and poster were released to generate early interest. Then a teaser trailer was launched to build hype among the target teenage audience before the full theatrical trailer. Both trailers focused on scary scenes, unsettling sounds, and minimal plot details to intrigue viewers. Promotion also included festival screenings, social media pages to engage fans, tie-ins on other shows, and competitions to broaden the audience internationally. This low-cost approach helped Insidious become highly profitable.
promotional package!
The marketing campaign for the 2011 psychological horror film Insidious utilized low-budget promotion strategies that proved effective. An initial promotional clip and poster were released to generate early interest. Then a teaser trailer was released a month before the full theatrical trailer to build anticipation. Both trailers featured scary clips and ominous music to tease the plot without revealing too much. Multiple language versions of the trailers showed the film gaining global attention. Across social media, trailers, clips and behind-the-scenes features engaged audiences and contributed to the film's successful $90 million box office revenue.
promotional package!
The marketing campaign for the 2011 psychological horror film Insidious utilized low-budget promotion strategies that proved effective. An initial promotional clip and poster were released to generate early interest. Then a teaser trailer was released a month before the full theatrical trailer to build anticipation. Both trailers featured scary clips and ominous music to tease the plot without revealing too much. Multiple language versions of the trailers showed the film gaining global attention. Across social media, trailers, clips and behind-the-scenes features engaged audiences and contributed to the film's successful $90 million box office gross.
Learning aim a
The promotional campaign for Avengers: Infinity War utilized various platforms such as social media, posters, trailers, and appearances by the film's cast on talk shows. This helped generate hype for the film leading up to its release. Strategic partnerships were also formed between Marvel and other companies to create limited-edition promotional products. Overall, the extensive promotional efforts proved highly successful, as Avengers: Infinity War went on to become one of the highest-grossing films of all time.
Battleship Marketing
The document discusses the marketing campaign for the 2012 sci-fi film Battleship. The film was marketed across various media platforms, including trailers released over a year before the film, casting popular star Rihanna to attract fans, posters highlighting the star cast, a Facebook game and video game tie-in to engage consumers, and magazine publicity. The wide-ranging marketing strategy aimed to build buzz and highlight the sci-fi naval war genre of the film leading up to its release.
Distribution
Film distribution is the process of making a film available for audiences to view. A film distributor controls the marketing strategy, decides how the film can be exhibited (movie theaters, TV, home viewing), and sets the release date. The Film Distributors' Association works with UK cinemas to distribute films and combat piracy. Guardians of the Galaxy was distributed by Walt Disney Studios Motion Pictures and released in July 2014 in the UK and August 2014 in the US across thousands of theaters. The Theory of Everything was distributed by Universal Pictures and Focus Features and premiered at film festivals before its wider release.
Movie websites analysis
The Job of film websites
Film websites provide information to audiences about upcoming films in order to generate interest and sell tickets. They contain trailers, plot summaries, cast and crew details, and additional promotional materials like interviews and behind-the-scenes clips. Websites encourage subscribers to stay updated on new developments and share content through social media. They also advertise DVD/Blu-ray releases once films are available for purchase. Some sites promote other films from the same production companies. The overall goal is to keep audiences engaged until a film's release and continue marketing it afterwards.
Codes and Conventions of Film Websites
The document discusses the codes and conventions of film websites. It notes that film websites are used to engage audiences and provide information about films internationally. Certain design layouts are more appealing than others depending on the film genre. Websites typically feature trailers, navigation options to find synopses, cast profiles, photos, behind-the-scenes content, downloads, ticketing, and merchandise. Social media links are also included to further promote the film. Ratings and reviews are often included at the bottom of websites.
Research into viral marketing
Presentation of a variety of viral marketing campaigns. The presentation describes some films whose campaigns failed and those who were a success. Such fims include Cloverfield and Snakes on a Plane.
Learning aim a
The document discusses various ways that the cast and creators of Avengers: Infinity War promoted the film leading up to and during its release in theaters. This included appearances on late night talk shows where they sang songs and jokes about the Avengers, interviews discussing the filmmaking process, and premier events that were streamed online. Trailers for the film were also released strategically through high-profile events and partnerships with companies allowed synergistic promotions through limited edition products tied to the film. The goal of all these promotional efforts was to generate excitement and encourage audiences to see Avengers: Infinity War.
12 years a slave marketing (1)
12 Years a Slave used traditional marketing techniques like posters, trailers, and online reviews as well as new techniques on social media platforms. The film's marketing campaign utilized its star-studded cast including Brad Pitt, Chiwetel Ejiofor, and Benedict Cumberbatch to attract audiences. The campaign was highly effective, as the $17.1 million budget film went on to make $187.7 million at the global box office.
Lo3 captin america
This document discusses and compares the marketing of several films:
1) Captain America had very successful marketing due to its connection to the Avengers franchise and large comic book fan base. Extensive marketing included posters, websites, trailers, and TV ads.
2) The marketing for The Thing was also extensive, but it failed to attract audiences due to competition from other popular films and a lack of recognizable stars and brand.
3) 50/50 used star Seth Rogen to attract both comedy and drama audiences by blending humor with the serious topic of cancer. This diverse marketing approach helped make it a successful film.
Lo3 captin america
This document discusses and compares the marketing of several films:
1) Captain America had very successful marketing due to its connection to the Avengers franchise and large comic book fan base. Extensive marketing included posters, websites, trailers, and TV ads.
2) The marketing for The Thing was also extensive, but it failed to attract audiences due to competition from other popular films and a lack of recognizable stars and brand.
3) 50/50 used star Seth Rogen to attract both comedy and drama audiences by blending humor with the serious topic of cancer. This diverse marketing helped make it a successful film.
Promotional package
The document provides promotional information for the 2013 film "The World's End". It discusses:
1) The film's plot about 5 friends who reunite to complete a pub crawl in their hometown but discover the town has been overtaken by aliens.
2) The marketing campaign included teaser trailers released online and on TV to generate excitement and draw different audiences. Character posters targeted specific demographics.
3) Social media like the film's website, Facebook page, and cast Twitter accounts engaged fans and encouraged viral sharing of content.
Captain america case study
Captain America: Civil War was produced by Marvel Studios, which was purchased by Disney in 2009. Disney distributed the film globally due to their large size and it had a budget of $250 million, grossing over $1.15 billion worldwide. Disney and Marvel effectively collaborated on the film's production, distribution, and marketing. The inclusion of Spider-Man in the film generated significant excitement. Advancements in digital technologies have impacted film production, distribution, and consumption.
Battleship
The Battleship film was released in the UK on April 11th during the Easter holidays. It had a wide release in 416 cinemas and a $50 million marketing budget. The film promoters used social media like Twitter and Facebook aggressively to promote the film and engage with potential audiences. They also did traditional promotional activities like interviews to promote the film while measuring the effectiveness of digital strategies over traditional below-the-line methods. The film and related game could also be pre-ordered on digital platforms like Amazon giving the producers a sense of audience interest.
Battleship
The Battleship film was released in the UK on April 11th during the Easter holidays. It had a wide release in 416 cinemas and a $50 million marketing budget. The film promoters used social media like Twitter and Facebook aggressively to promote the film and engage with potential audiences. They also did traditional promotional activities like interviews to promote the film while measuring the effectiveness of digital strategies over traditional below-the-line methods. The film and related merchandise were available for pre-order on digital platforms like Amazon giving the producers a sense of audience interest ahead of the full release.
Film distribution
Film distribution involves marketing and releasing films to audiences. Distributors control how films are advertised and sold through trailers, merchandise, and social media. They focus on theatrical release, home media release, and building the film's brand identity. Major distributors like Universal, 20th Century Fox, Warner Bros., Columbia Pictures, and Lionsgate distribute blockbuster franchises globally. How a film is distributed can significantly impact its box office performance. Self-distribution allows retaining full ownership but requires extensive marketing work, while distributors have existing relationships but take a share of profits.
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Media q 1
The document discusses how the creator of a music video, print advert, and CD case incorporated both redundant and entropic elements in their media products to appeal to their target genre and audience. Redundant elements that followed genre conventions included setting the video in the quirky town of Ludlow, having the artist play guitar and dress casually, and using bright bold fonts. Entropic elements that provided originality included fast-cutting shots, still images like a glue stick, and black and white photos with colorful fonts. The goal was to draw in the audience with familiar elements while also providing surprises through differences.
Media q 1
Our group created a music video, print ad, and CD case for an artist. We aimed to make the products suitable for the quirky, vintage genre. The music video included redundant elements typical of the genre, like focusing on the artist's performance and using a rural setting. We also included some unexpected, entropic elements like cut scenes and props. Feedback guided us to improve the video by adding more performance elements. The print and CD designs balanced redundant features drawing in the audience with entropic elements like unusual color combinations. Overall, the products used repetition familiar to the genre while also including differences to engage audiences.
Evaluation Question 1
Our group created a music video, print ad, and CD case for an artist. We aimed to make the products suitable for the quirky, vintage genre. The music video included redundant elements typical of the genre, like focusing on the artist's performance and using a rural setting. We also included some unexpected elements, like lyrics on cards, for originality. Feedback guided changes like adding more performance scenes and switching artists. The final products balanced redundant and unexpected elements to engage the target audience.
Genre research
Indie music is music produced independently from major labels and involves a DIY approach. Indie folk emerged in the 1990s from artists influenced by folk, country, and indie rock. The document discusses indie/folk music artists like KT Tunstall, Ellie Goulding, and Birdy. It analyzes music videos for Suddenly I See by KT Tunstall and Skinny Genes by Eliza Doolittle, noting that they contain elements stereotypical of the genre like performance aspects and relatable clothing. Indie/folk music videos typically feature medium shots, close-ups, and tracking shots to showcase the artist and create a sense of connection between the artist and audience.
Performers and casting
The document discusses plans for a music video. It will feature the band and a main character. Girls from the band's media class will hold up lyric signs. Grace, Hannah, Sophie, and Natasha were chosen because they fit the vintage look suitable for the target audience and understand what is needed from their roles. Jess was selected as the main character because she can portray the look and quirky personality appealing to the target audience. She is available for filming and will need time to learn the song.
Narrative theory 2
The music video for "We Are Never Ever Getting Back Together" by Taylor Swift demonstrates several narrative theories. It shows Propp's concept of a hero through Taylor Swift's starring role. It displays Levi-Strauss's idea of binary oppositions between love and hate, and different environments for Taylor and her ex. Barthes' cultural code and symbolic code are also present, with the audience able to relate to the breakup theme and see Taylor's ex-boyfriend as menacing due to his darker clothing and lighting.
Media don broco
Andrew Goodwin identified several characteristics common in music videos. These include a relationship between lyrics and visuals where images represent lyrics, and between music and visuals where videos can illustrate, amplify, or contrast with the music. Music videos also demonstrate genre traits and feature close-ups of artists as demanded by record labels. There are often references to looking through screens and mirrors, and intertextual references to other media like films and television shows.
Performers and casting
The document discusses plans for a music video. It will feature the band and a main character. Girls from the band's media class will hold up lyric signs. Grace, Hannah, Sophie, and Natasha were chosen because they fit the vintage look suitable for the target audience and understand what is needed from their roles. Jess was selected as the main character because she can portray the look and quirky personality appealing to the target audience. She is available for filming and will need time to learn the song.
The pitch
This document profiles the target audience for a marketing pitch as mainly female, aged 16-23, who are students interested in fashion, music, and social media. It notes their preferences in brands, stores, music artists, festivals, and hobbies. It then provides ideas for an Olympic opening ceremony countdown video incorporating tea parties and vintage themes. Next, it outlines plans to relate the lyrics and visuals in a music video by a band through symbolic imagery. Safety precautions are listed for filming in the town center, castle grounds, and assembly rooms of Ludlow to avoid traffic, slipping, overcrowding, weather, and stage hazards.
Media don broco
Andrew Goodwin identified several characteristics common in music videos. These include a relationship between the lyrics and visuals where the images represent the lyrics, a relationship between the music and visuals that can illustrate, amplify, or contrast the song's meaning, and demonstration of genre characteristics. Music videos also frequently reference looking through screens and mirrors, and include intertextual references to other media like films and television shows.
While she sleeps
The video uses various shot types and camera movements to portray the rock/metal music genre. Shots include MCUs of the band's logo and setting in a vandalized building to suggest anarchy and rebellion. MS shots capture the atmosphere of a live performance where band and fans are close with no barriers. Lyrics about fans keeping the band's memory alive match images of their close bond. Overall the video uses elements of lighting, clothing, drinking to strongly represent the rock and metal genre.
While she sleeps
The video uses various shot types and camera movements to portray the rock/metal music genre. Shots include MCUs of the band's logo and setting in a vandalized building to suggest anarchy and rebellion. MS shots capture the atmosphere of a live performance where band and fans are close with no barriers. Lyrics about fans keeping the band's memory alive match images of their close bond and appreciation in the moment. Overall the video uses elements of lighting, clothing, drinking and expressive performances to strongly represent the rock and metal genre.
Nat tyrannousaur
The film Tyrannosaur is a British drama directed by Paddy Considine and starring Peter Mullan and Olivia Colman. It had a limited UK release but won many awards, including Best Film and acting awards for Mullan and Colman. Though it did not do well at the box office, it was promoted through its Facebook page and targeted an older audience through online rental and purchase options.
Film working title case study
Working Title Films is a film production company founded in the 1980s in London, England. It produces feature films and television shows. In 2004, the company made a profit of £17.8 million. Working Title has offices in both the UK and US to develop films on both sides of the Atlantic. It has survived and spread its name by partnering with American studios like Universal Pictures, which owns a 67% stake in Working Title.
Question 7
The document discusses what was learned from creating a magazine, including how to research magazines using proper media vocabulary, understand magazine conventions and styles, design a professional-looking magazine in InDesign, and use technical vocabulary. It also mentions adding a barcode to make the magazine seem more professional. The author notes that initial planning and research helped make their magazine more appealing to the target audience.
Question 6
The document discusses the various tools used to create a music magazine, including Blogger to post content online, InDesign for layout and design, SlideShare to share presentations, DaFont for downloading fonts, a digital camera for photos, and Photoshop for editing pictures. Blogger, InDesign, and Photoshop were used most extensively, with Blogger for online publishing, InDesign for magazine creation and layout, and Photoshop for photo editing.
Question 4
The target audience for the magazine is 18-24 year olds who enjoy club nights and concerts featuring bands that promote tattoos, drinking, and smoking. While the magazine appeals to both boys and girls, it may attract more male readers given its focus on typically male-oriented music genres and stereotypes. The typical reader is someone who frequently attends live music events, purchases band merchandise, drinks alcohol like Red Stripe and Jagermeister, and holds student or entry-level jobs as they appreciate their youth.
Question 3
A media company such as Bauer Media would be interested in distributing a new music magazine focused on hardcore and alternative music genres because it targets a niche market that is currently underserved. The magazine could potentially fill a gap in the market and make money by covering growing music genres not well represented in other publications.
Question 2
The document discusses a music magazine created to represent teenage fans of hardcore and alternative music. The magazine features bands these fans listen to and an article profiling a guy that fits the genre's stereotypes. The images in the magazine follow this dominant ideology by depicting only guys with long hair, tattoos, piercings and stretched ears wearing certain clothing. The creator aimed to use these stereotypical images so readers of the same type would feel comfortable and relate to the magazine.
Question 1
The document discusses the key conventions used in the front cover and contents page of a music magazine. These conventions include the masthead, puffs, cover line, central image, and features - all of which were necessary to make the magazine appealing to its target audience of rebellious teenagers. The double page spread also included these conventions, as well as quotes, to look professional and interesting. Throughout the magazine, fonts and images were carefully chosen to convey a sense of danger, mystery, and freedom for the target audience. Maintaining consistent branding across issues through the house style enhances recognizability of the magazine.
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Battleship powerpoint
- 2. Battleship is a 2012 American science fiction naval war film based in the children’s game. The genre of the film is sci-fi blockbuster. Appealing to a wider mainstream audience. The film has synergy as it was developed from the children’s game Battleship by Hasbro. The film was released by Universal Pictures which is a media conglomerate. Universal Pictures is a horizontal integration which means it controls all the stages of the film making process. The budget was $200 million. However Universal is a vertical integration as it is owned by NBC Universal, a Media Entertainment Company. It is made up of various different media companies. The film stars Taylor Kitsch, Alexander Skarsgård, Brooklyn Decker, Rihanna and Liam Neeson. Rihanna is a global star so having her in the film means that the film would draw in a large base of people who enjoy her music and want to see her as an actress. The film is a high concept movie, meaning it had a ‘Big Budget’.
- 3. The movie was released on the 12th April 2012, this is significant as it is an Easter holidays therefore meaning a lot of people could go ad see the movie, as they’d have a lot of free time. It was a saturated release, meaning it had a wide scale release all at the same time. I was shown in 416 UK cinemas. The film was distributed by the media conglomerate Universal International Picture in the UK and by Universal Pictures not in the UK. The film had a $50 Million marketing budget. On it’s opening weekend (13-15th April 2012) in the UK alone it made £3.7 Million ($5.9 Million). The film has an official website in which when you enter it comes up with a wide range of activities you can do. At the top of the page it has links to ‘Pinterest’ where you can ‘Pin In’. It also has a link where you can tweet something about the movie or see what others have tweeted on twitter, it also has a link where you can follow ‘Battleship’ on Twitter. (Follow @BattleshipMove). It also includes a link where you may publically recommend on google and ‘check in’ on GetGlue. It also has a link for youtube where you can watch the official trailer on the official youtube Battleship site. You can also like the Battleship movie on Facebook. On the Facebook website you can watch the trailer, comment/review what you feel on the wall, play the Battleship facebook game. On the website for the Battleship movie, you can click the country you are from and it will lead you to a new home screen in which you can choose if you want to watch trailers, know the story, look at images, downloads, play Battleship online, or look at the global site. This shows it is covering a wide range of stuff, not just showing the movie trailer. It has taken into consideration that people may want to know what the film is about before they actually go to see it in cinema, they will also perhaps want to look at images to see what the graphics are like in the film or who is in it. The ‘downloads’ let you download computer screen backgrounds and even has it that you can download a twitter background. On the twitter website, you can follow them where you can keep up to date with the movie trailers, the happenings of the film, when it will be released, look at recent images from the movie, look at who else is following, what others are saying about the movie and what they are saying as well. It also has a background of the movie on their page which could be an advertising technique to make people want to watch it, or go on the official webpage and download the background for their own twitter, meaning more and more people will see it. ITunes has it’s own page for the battleship movie which shows more than one trailer, and a ‘look inside’ the movie. It also contains links to twitter, youtube, facebook, show times. The fact it is on websites such as facebook, youtube and it’s own website is shown that the marketing campaign used Web 2.0 to advertise their product.
- 4. You can only view the film through cinema at the moment, but you can be notified on amazon/love film when it gets released in which you can then buy on DVD or Blu-Ray or add to your ‘wishlist’ on Love Film. Where you can then watch on your games consoles from online streaming, or from DVD’s, watch on DVD players, through iTunes after purchasing the film, on laptops/computers.