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This document discusses strategies for a sales manager position at Movenpick hotel to attract more business customers. It recommends understanding key accounts and competitors, offering competitive prices and unique promotions. Developing an online presence through e-commerce and allowing online reservations on the website are suggested as differentiators. Reaching customers online through the website and emails with special offers is also proposed.
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#customerdataplatformusecases #cdpusecases #customerdataplatformusecase
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The document discusses various aspects of marketing including definitions, functions, target markets, calls to action, and sections on specific marketing areas like travel/tourism, sports, entertainment, e-commerce, and international marketing. It provides information on the 4 P's of marketing (product, price, place, promotion) and how they apply to different industries. Political, economic, sociocultural and technological factors that influence international marketing are also outlined.
58680288 ee
E-commerce refers to electronically mediated transactions between organizations and any third parties they deal with, including customers and suppliers. It involves more than just online retail purchases. E-commerce can be considered from two perspectives: sell-side transactions from the selling organization's view and buy-side transactions from the buying organization's view. There are four main types of sell-side e-commerce sites: transactional sites that enable online purchases, services-oriented sites that build relationships without online purchases, brand-building sites that support the brand online without purchases, and portal or media sites that provide general information. E-business refers to the transformation of key business processes through using internet technologies and can be applied to an organization's strategy and operations
eCommerce Introduction Hossam Shaker
The document discusses eCommerce in the travel industry. It begins with definitions of key terms like the world wide web, eBusiness, and eCommerce. It then explains the importance of eCommerce, highlighting growth in online travel markets and tour operators shifting focus to eCommerce. The types of eCommerce are described, including B2B, B2C, C2B, C2C. It outlines how eCommerce works and the advantages and disadvantages. Finally, it provides guidance on how travel companies can establish an eCommerce presence, including building yield teams, customizing services, and ensuring competitiveness on websites.
Crm
1. The document discusses customer relationship management (CRM) in the banking sector. It notes that banks have shifted their focus from transaction volume to developing long-term customer relationships through personalized marketing, service, and products.
2. CRM allows banks to better understand their customers through collecting and analyzing customer data from various interactions. This helps banks provide customized service, retain existing customers, and cross-sell additional products.
3. Implementing an effective CRM strategy is important for banks to increase customer loyalty and lifetime value. Long-term customer relationships are beneficial for both customers and banks.
Introduction to electronic commerce and applications
This document provides an introduction to electronic commerce (e-commerce). It defines e-commerce as commercial transactions conducted electronically, especially over the internet. It discusses the aims of e-commerce as promoting computer use in business and developing online business opportunities. The document also outlines the e-commerce framework and various applications for both consumers and organizations. These include entertainment, financial services, shopping, and business functions like supply chain management. Mobile commerce (m-commerce) is introduced as well, allowing commercial transactions via mobile devices. Advantages and disadvantages of both traditional commerce and e-commerce are briefly compared.
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Presentation1
- 1. Movenpick Sales Manager job
- 2. Knowledge of Key Accounts Business & leisure Companies NGO’s Party and concert planners Event planners governmental
- 3. What do I have that is different than any other business?? Visit the different hotels and banquets in WB? Understand your competition? Understand your competitive advantage Place price, product, promotion of each of your competitors What am I offering differently? E – Commerce and E – Distribution
- 4. How to reach your customers: Communicate with your customers online The website The emails Put an emphasis on this advantage when communicating with your customers
- 5. Promotional activities Special offers Flexibility in reservations Loyalty programs Understand your customers: special treatment for repeat purchasers
- 6. Movenpick website Competition website Names of companies: Yellow pages, websites of companies, commerce and economy cabinet
- 7. Mice business How can I attract more mice business to my hotel? I need to have a point of diiferntiaiton from any of the other hotels in my market First, I need to study my market Then I need to understand where I stand and what tier I am, study my 4 ps Then offer something to my customers that nobody offers: promotions This may include discounts, special offers and bonuses on a number of reservations or number of visitors …. Another thing is e – commerce: my website is a very important tool: none of the hotels in Palestine include the online reservation. Actually, few of them only have website A comprehensive website that includes online reservation , online marketing and distribution we can consider as competitive advantage.
- 8. Ecommerce E distribution Edistribution is marketing your products through the internet. It’s the way to reach your customers The meaning of electronic commerce has changed over the last 30 years. Originally, electronic commerce meant the facilitation of commercial transactions electronically, using technology such as Electronic Data Interchange (EDI) and Electronic Funds Transfer (EFT). These were both introduced in the late 1970s, allowing businesses to send commercial documents like purchase orders or invoices electronically. The growth and acceptance of credit cards, automated teller machines (ATM) and telephone banking in the 1980s were also forms of electronic commerce. Another form of e-commerce was the airline reservation system typified by Sabre in the USA and Travicom in the UK.
- 10. courses CRM: Targeted marketing campaigns Designing and executing campaigns, e.g. customer acquisition, cross-selling, up-selling, addon-selling Analyzing customer behavior in order to make decisions relating to products and services (e.g. pricing, product development) Management information system (e.g. financial forecasting and customer profitability analysis) Analytical CRM generally makes heavy use of data mining and other techniques to produce useful results for decision-making. It is at the analytical stage that the importance of fully integrated CRM software becomes most apparent. Logically speaking, the more information that the analytical software has available for analysis, the better its predictions and recommendations will be. Data mining is the process of extracting patterns from data. As more data are gathered, with the amount of data doubling every three years,[1] data mining is becoming an increasingly important tool to transform these data into information. It is commonly used in a wide range of profiling practices, such as marketing, surveillance, fraud detection and scientific discovery
- 11. TelecommunicationDatabase Construction of a website Construction of a database and relationships