An ecommerce platform is a software solution that allows businesses to set up and manage their online stores, including website design, product catalog, shopping cart, and payment processing.Heading..........Read more

1. Ecommerce
Terminology
Guide
ecommerce-
solutions

2. Ecommerce
B2B vs. B2C
Marketplace
solutions
Definition: Ecommerce refers to buying and selling products
or services online.
Key Features: 24/7 accessibility, global reach, convenience.
Example: Amazon, eBay, Shopify.
B2B (Business-to-Business): Companies sell to other
businesses.
B2C (Business-to-Consumer): Companies sell directly to
consumers.
Distinctions: Target audience, sales process, product
complexity.
Definition: An online platform where multiple sellers list their
products.
Examples: Amazon Marketplace, eBay, Etsy.
Benefits: Broad audience, built-in trust, simplified logistics.

3. Platform as a Service (PaaS)
Payment Gateway
Shopping Cart
Definition: PaaS is a cloud computing service that provides a
platform for ecommerce.
Features: Hosting, database management, development tools.
Examples: Magento, WooCommerce.
Definition: A service that facilitates online payments.
Function: Securely processes credit card transactions.
Examples: PayPal, Stripe, Square.
Definition: A virtual cart that holds selected items before
checkout.
Features: Add/remove items, calculate totals, apply discounts.
Importance: Improves user experience and increases
conversion rates.

4. Inventory Management
(Search Engine Optimization)
Conversion Rate
Definition: Tracking and controlling product stock levels.
Functions: Stock updates, reorder alerts, demand
forecasting.
Impact: Ensures product availability and prevents
overstocking.
Definition: Techniques to improve a website's visibility on
search engines.
Strategies: Keyword optimization, backlink building, content
quality.
Goal: Increase organic traffic and online visibility.
Definition: The percentage of website visitors who complete a
desired action (e.g., purchase).
Calculation: (Number of Conversions / Total Visitors) x 100.
Optimization: A higher conversion rate is a key goal for
ecommerce businesses.

5. eCommerce
Definition: Buying and selling products or
services using mobile devices.
Growing Trend: With the rise in
smartphones, E-commerce is on the
ascent.
Cross-Selling and Up-Selling
Customer Lifetime Value (CLV)
Mobile Commerce (M-Commerce)
Definition: The predicted net profit a
customer generates throughout their
relationship with a business.
Importance: Helps in customer
acquisition cost evaluation and
marketing strategies.
Definitions: Cross-selling offers related products, while up-
selling promotes a higher-priced option.
Techniques: Product recommendations, bundles, and
incentives.

6. eCommerce
Definition: A measure of the profitability
of an ecommerce venture.
Formula: (Net Profit / Investment Cost) x
100.
Tracking ROI helps assess business
performance.
Include your contact details and
social media handles for follow-
up.
Contact Information
Return on Investment (ROI)
Additional Resources
List books, websites, or courses
for those interested in diving
deeper into ecommerce.
SSL (Secure Sockets Layer)
Definition: A security protocol that ensures data
encryption between a website and its visitors.
Importance: Builds trust, protects customer data
during transactions.

7. eCommerce
Definition: A warehouse where ecommerce
businesses store and ship their products.
Role: Efficient order processing, shipping,
and returns handling.
Definition: A business model where a
retailer sells products without stocking
them physically.
Advantages: Low upfront costs, no inventory
management.
Definition: Software that helps manage and analyze
customer interactions throughout their lifecycle.
Benefits: Customer insights, personalized marketing,
improved customer service.
Definitions: UX focuses on overall user satisfaction, while UI
pertains to the visual elements and layout.
Significance: A seamless UX and appealing UI are crucial for
ecommerce success.
Dropshipping
Fulfillment Center
CRM (Customer Relationship Management)
User Experience (UX) and User Interface (UI)

8. Abandoned Cart
KPIs (Key Performance Indicators)
A/B Testing
Definition: When a shopper adds items to their cart but leaves the
website without completing the purchase.
Solutions: Remarketing, email reminders, and checkout optimizations.
Definition: Metrics used to measure the performance of an ecommerce
business.
Examples: Conversion rate, average order value, customer acquisition cost.
Definition: A method to compare two versions of a webpage or
email to determine which performs better.
Purpose: Optimize content, layout, and design for higher
conversions.

9. Omnichannel Retailing
Social Commerce
Future Trends
Definition: Providing a seamless shopping experience across
various channels ( online, in-store, mobile).
Importance: Enhances customer engagement and brand
consistency.
Definition: Selling products directly through social media
platforms.
Examples: Instagram Shopping, Facebook Marketplace.
Leveraging social media for sales growth.
Discuss emerging trends like AI-driven personalization, AR
shopping experiences, and sustainable ecommerce.

10. Case Study
Challenges in Ecommerce
Ecommerce Compliance
Present a real-world ecommerce success story or an analysis of
industry trends.
Highlight common challenges such as competition, cybersecurity,
and supply chain disruptions.
Address regulatory considerations like GDPR, PCI DSS, and sales
tax compliance.

11. Final Thoughts
Customer Reviews and Ratings
SaaS (Software as a Service)
Summarize the key takeaways from your presentation.
Encourage the audience to explore and adapt to the ever-
evolving ecommerce landscape.
Definition: Feedback and ratings provided by customers after
purchasing products or services.
Significance: Influences purchase decisions, builds trust, and
can impact SEO.
Definition: A cloud-based software distribution model where
applications are hosted and accessed over the internet.
Examples: Shopify, BigCommerce, and many other
ecommerce platforms.