Shoppers Stop is a department store chain in India that was started in 1991. It operates numerous stores and brands across India, including department stores, bookstores, home stores, cafes, and more. Shoppers Stop focuses on developing loyalty programs for customers, including rewards programs, special services for top customers, and customized offerings for different customer segments. It aims to continue expanding its customer relationship management initiatives and offerings.

1. START SOMETHING NEW

2. PROFILE
 Departmental Store Chain
 Started in 1991, by K Raheja Corp Group
 First store: Andheri, Mumbai
 Awarded “The Hall Of Fame” at ETRA
 Won "the Emerging Market Retailer of the Year
Award", by World Retail Congress at Barcelona,
on April 10, 2008
 Listed in BSE

3. SISTER STORES
 Crossword bookstores
 HomeStop
 Brio
 Desi Café
 HyperCITY
 MAC
 Arcelia
 Mothercare
 TimeZone
 Nuance Group

4. MARKETING
 Merchandise under its own
labels, such as STOP, Kashish,
LIFE and Vettorio Fratini, Elliza
Donatein, Acropolis etc.
 2008, adopted the mantra, “Start
Something New”
 Active on social media
 Grayscale advertisements

6. CRM OUTLOOK
 Specified market segmentation
 Specified target audience
 Updated databases
 Feedback by customers

7. CRM INITIATIVES
 Programs
 First Citizen
 First Citizen Citibank Titanium
card
 Gift Voucher Policy with Several
Banks
 Gift Card
 Online and Mobile Balance check
for reward points

8. CRM INITIATIVES
 Customized Services for loyalty
members
 First Citizen Parking
 First Citizen Payment Counter
 First Citizen Pre-sale Information

9. CRM INITIATIVES
 Customized Services for SS
customers
 Concession at Parking
 Trial room : Dual Lighting
Option
 Alteration desk
 14 Days Return Policy
 E-shop
 Gift wrapping choice
 Wheelchair facility with
attendant.
 Toll free No. 1-800-209-6648

10. SUGGESTIONS
 Altered apparels: Home delivery
 Dressing and grooming advice
 EMI option for online and offline purchase of
high end products

11. THANK YOU