The document discusses the emerging market for used mobile phones in India. It identifies the problems with selling used phones, including the lack of manufacturer warranty and need to accurately value the vehicle and check its history. To address this, it suggests creating an "ecosystem" that includes tools like a VIN decoder, vehicle history reports, and credit checks. It also notes the wide demand across income levels in India and factors driving technology upgrades. Potential solutions proposed include an online platform that allows for phone certification and connects buyers and sellers, with the flow of phones to verified sellers and funds to buyers upon delivery.

1. Emerging Markets
in INDIA
Page  1

2. Emerging Markets
Problem
Page  2
Demand
Solution

3. Problem
What is the Problem ?
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4. Problem
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5. Problem
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6. Problem
Selling a new car:
 Come by manufacturer warranty
Customer piece of mind
Selling a Used car:
 No Manufacturer warranty
 Valuation of the vehicle
 Vehicle history
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7. Problem
 Created an “Ecosystem” :
 VIN decoder
 CARFAX (Vehicle History
reporter)
 Credco (Credit history)
 Vehicle evaluation based on above parameter
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8. Used Mobiles Market in India
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9. The real “Problem” for this issue is………
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10. Examples for robust “Eco-systems”….
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11. Existing players in the current market….
C2C sites:
B2C sites:
Used Mobiles
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12. Demand
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13. The Spectrum of Indian consumer market is very wide
• Students, low income people, employees, high profile
• For every segment there is a phone.
• iPhone vs. Samsung (back in 2007 when it is released,
iPhone has just one flavor which is 2G)
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14. Why there is “Demand”?
• Due to rapid development and technology change in the system
• Evolutions of the phone:
Normal phones to Smart phones
GPRS to Edge, Edge to 3G ,now 3G to LTE(4G)
What else can a phone could replace….May be your wallet
using NFC technology
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15. Solution
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16. Any product line is categorized in two ways:
I. Invent the technology and let people use it. Ex: ipod and steves product
II. Identify the market needs and invent the technology
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17. Limitations of the solution:
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18. Two important components for the eco-system
Providing a platform for the customers
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Mobile certification process

19. Two solution have been drafted:
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20. Seller’s perspective flow:
Seller
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Store
Verification
process
Central
Database

21. Buyer's perspective flow:
Buyer
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Website
Online Order
Delivery
Seller credited
with money

22. Conclusion
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