Company presentation slide for EECS 441 by Hengjia Zhang

1. XIAOMI
HENGJIA ZHANG (HENGJIA)

2. Problem
u Cellphones are expensive
u Complete industrial chain needed in China
u Smart devices are not common in China

3. PRODUCTS

4. FINANCIAL INFO
u Estimated company capitalization: $100 billion
u Revenue in 2017: ¥120 billion ~$17.96 billion
u 94% of the company's revenue came from mobile phone sales, an
even higher proportion than Apple

5. Business model
u Online hardware sale(www.mi.com)
u Xiaomi Store

6. History
2010
• On 6 April 2010 Xiaomi was founded
2011
• The Xiaomi Mi 1 smartphone was announced in August 2011
2014
• The company sold over 60 million smartphones in 2014
2016
• Xiaomi Mix released
2017
• Xiaomi overtook Samsung to become the number one smartphone
brand in India

7. What’s HOT
u Price
u Xiaomi Mi 6 $368.99
u Xiaomi Mix $442
u Lei Jun, Xiaomi’s CEO, said that the
company prices the phone almost at
bill-of-material prices, without
compromising the component
quality and performance compared
to other premium smartphones.

8. Competition
u Xiaomi is in hardware industry
u Xiaomi is a shaker
u Xiaomi is a mover
u First company releasing full-screen
cell phone

9. Samsung
u More areas
u Higher price but not higher quality
u More dangerous

10. Prediction
u Xiaomi will succeed in the future.

11. Reference
u http://www.mi.com/en/index.html
u https://www.sohu.com/a/213503469_116463
u http://new.qq.com/omn/20171222/20171222C09HMK.html
u https://www.wikiwand.com/en/Xiaomi
u https://www.onedigitals.com/products/xiaomi-mi-mix-dual-128gb-
4g-lte-black-unlocked-cn-
version?gclid=Cj0KCQiAhrbTBRCFARIsACY7MW2iS843sVGGiWGvB4r
X27ShbpvgXq_irP7VrbAQ6lqn2zz4ON9Ff5caAsuxEALw_wcB