Xiaomi is a Chinese electronics company known for its affordable smartphones. It was founded in 2010 and has since become one of the largest smartphone manufacturers. In 2017, Xiaomi's revenue was $17.96 billion, with 94% coming from mobile phone sales. Xiaomi focuses on online sales and retail stores while keeping prices low through cost-effective components without compromising quality. It has seen success competing against Samsung and becoming the top brand in India through innovative designs and competitive pricing.

1. XIAOMI
HENGJIA ZHANG (HENGJIA)

2. Problem
u Cellphones are expensive
u Complete industrial chain needed in China
u Smart devices are not common in China

3. PRODUCTS

4. FINANCIAL INFO
u Estimated company capitalization: $100 billion
u Revenue in 2017: ¥120 billion ~$17.96 billion
u 94% of the company's revenue came from mobile phone sales, an
even higher proportion than Apple

5. Business model
u Online hardware sale(www.mi.com)
u Xiaomi Store

6. History
2010
• On 6 April 2010 Xiaomi was founded
2011
• The Xiaomi Mi 1 smartphone was announced in August 2011
2014
• The company sold over 60 million smartphones in 2014
2016
• Xiaomi Mix released
2017
• Xiaomi overtook Samsung to become the number one smartphone
brand in India

7. What’s HOT
u Price
u Xiaomi Mi 6 $368.99
u Xiaomi Mix $442
u Lei Jun, Xiaomi’s CEO, said that the
company prices the phone almost at
bill-of-material prices, without
compromising the component
quality and performance compared
to other premium smartphones.

8. Competition
u Xiaomi is in hardware industry
u Xiaomi is a shaker
u Xiaomi is a mover
u First company releasing full-screen
cell phone

9. Samsung
u More areas
u Higher price but not higher quality
u More dangerous

10. Prediction
u Xiaomi will succeed in the future.

11. Reference
u http://www.mi.com/en/index.html
u https://www.sohu.com/a/213503469_116463
u http://new.qq.com/omn/20171222/20171222C09HMK.html
u https://www.wikiwand.com/en/Xiaomi
u https://www.onedigitals.com/products/xiaomi-mi-mix-dual-128gb-
4g-lte-black-unlocked-cn-
version?gclid=Cj0KCQiAhrbTBRCFARIsACY7MW2iS843sVGGiWGvB4r
X27ShbpvgXq_irP7VrbAQ6lqn2zz4ON9Ff5caAsuxEALw_wcB