This document discusses using synergy across a music video, advertisement, and digital package for an artist. The same fonts will be used in the advertisement and digital package to consistently associate them with the artist. A blue and black color palette will also be used throughout the different media through costumes, effects, and filters. The motif that will tie all the promotional media together is the artist's distinctive curly hair, which will be prominently featured with close-ups and slow motion in the music video and be enhanced in images used in the digital package and advertisement.