This document provides an overview of information, data, communication, and librarian communication skills. It defines information and data, describes the communication process and different communication channels. It also discusses the history of communication, functions of communication, and important communication skills for librarians such as being friendly, accurate, energetic, helpful and able to work independently or as part of a team. The document was prepared by Saadia Aziz, an M.Phil student at Superior University Lahore, for her library and information management course.

1. Prepared by: Saadia Aziz
M.phill scholar

2. Presented to:respected sir Tariq najmi sb
Prepared by: Saadia Aziz
M.phill student
Library and information mangement
1st semester
Superior univeristy lahore

3. Table of contents
 What is information?
 What is data ?
 Data and information
 sources of information
 What is communication?
 process and functions of communication
 different types of communication
 History of communication
 communication skills for the betterment of librarianship
 Library communication
 Librarian communication skills
 Communication services

4. What is information?
“Data that is accurate,timely,specific and
organized for a purpose, presented with in a
context that gives meaning”
(buinessDictionary.com)
“Knowledge derived from study experience or
instruction”
buisnessDictionary.com)

5. WHAT IS DATA
“Data is the raw facts and figures before they have been
processed “
Key facts:
 Data can be alphanumeric characters (letters,
numbers) sounds etc.
 Data has no meaning

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7. Continue…….

8. Information sources
 An information source is a source of information
for somebody anything that might inform a person
about something or provide knowledge about it.
 Information sources may be
observations,people,speeches,documents,pictures,
organizations website etc.
( Wikipedia)

9. Continue…….

11. Definition of communication
“Communication is the transfer of information from one
person to another with hope of getting a feedback “
“ the imparting or interchange of thoughts ,opinions or
information by speech, writing or signs “
( Dictonary.com)

12. Communication Process Model
Communication process model breaks down
communication into parts
Receiver/
Sender
Sender/
Receiver
Message
Feedback
Encodes Decodes
Encodes
Decodes

13. Communication Process Model
 Sender: originates a communication message
 Receiver: destination of the communication
 Encoding: sender changes thoughts into symbols
 Decoding: receiver assigns meaning to symbols

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 Message: idea, thought, feeling or opinion to be
communicated (clear or unclear)
 Channel: medium through which the message
travels from sender to receiver
 Feedback: receiver’s response to the
message/indicates the message is seen, heard
and understood

15. Functions of communication
 Information dissemination
 Debate and discussion
 Transmission of knowledge
 Social contact
 Enhance relations
 Source of entertainment

16. Communication channels
A communication channel is means by which
information goes from one party to another.
• Video conferences
• Social media
• Magazines
• News letters
• Internet
• video/dvd
• Staff meeting
• Voice mails

19. `

23. History of
communication

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25. communication skills for the
betterment of librarianship
 Communication skills
Key words.. In language profiency, teaching and learning
skills, user-friendly, public relations, sense of humor.
 Information technology skills
 Administrative skills
Key words.. Information technology management, team
management, leadership

27. Librarian communication skill
 Friendly nature
 Accurate and energetic
 Able to work on their own
 Acceptable personality
 Helpful when dealing with users
 Self – motivated
 Involve in team work