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Marketing Management - Nestle SWOT Analysis
1. SWOT Analysis
Nestle Planning to Launch Ready to Cook Chicken and
Chicken Foods
Group 4:
1) Farah Ahmed 2) Sadia Malik
3) Shahzer Shabbir 4) Sumair Rasheed
5) Ubaid Ur Rahman 6) Zohaib Anjum
2. Swot Analysis
Weaknesses
1. The Target market of Nestle is
Higher and Middle class, and
so, Lower class cannot afford
it.
2. No prior experience in
Chicken Products
Strengths
1. Brand Name
2. Quality
3. Huge amount of Capital
4. Periodic research to carried
out to judge market trends
5. Customers
3. Swot Analysis
Threats
1. Competitors
2. Economic Condition of
Pakistan
3. Bird Flu
Opportunities
1. Vast Distribution
2. Potential to Attract many
Customers
3. Nestle can open their own
Poultry Farm for making
chicken products
