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COMPANY ADDRESSES: 
FBS&CO @GMAIL.COM 
WWW.FBS.COM.PK 
ADRESS: DADABHOY INSTITUTE OF HIGHER EDUCATION 
GULSHAN_E_HADEED KARACHI BIN QASIM PAKISTAN 
PH NO#+92 1347127753 
Audit By: A.F. Ferguson & Co. (PwC)
PROJECT PRESENTED BY: 
Miss Fozia kiran (BBA) 
Miss Barkha Duseja (BBA) 
Miss Sumaira Ashraf (BBA) 
SUBMIT TO: SIR ADIL
BUSINESS DISCREPTION
Our business name is FBS Dates 
Milkshake and we have different varieties 
in dates milkshake as well as dates sweets 
also. Our FBS Dates Milkshake Bar is 
located in different parts of Pakistan.
To be perceived as the 
provider 
of the most delicious, 
convenient and healthy 
grab 
and go alternatives in 
Pakistan.
To provide a healthy, tasty and 
refreshing experience with 
100% 
natural Dates milkshake and 
smoothies 
to take away. To serve and 
satisfy 
the nutrition need of health 
conscious consumer though the 
high quality of our products. We 
contribute 
to make Pakistan a 
healthier .
Date palm, Phoenix dactylifera L., is one of the oldest fruit trees 
in the world and is mentioned in the Qur'an and Bible. 
a) Saturated fat 0% 
b) Cholesterol 0% 
c) Sodium 0% 
d) Potassium 18% 
e) Total Carbohydrate 25% 
f) Protein 4% 
There are many varieties of date palm cultivated. ‘Amir Hajj’, 
‘Saidy’, 'Khadrawy' and 'Medjool' is some of the important varieties 
that are popular for their superior quality.
Dates are sweet, dates are free cholesterol very low fat. 
Dates are rich in Vitamins & Minerals. 
Dates are great every boasters as they contain natural sugar. 
Dates are excellent for alcoholic intoxication 
It helps improve the digestive system. 
It also helps in improving eye sight and helps in curing night 
blindness as well. 
Cures abdominal cancer. 
It does not have any side effect on the body. 
Completely natural as well as it works better than medicine.
In food and beverage market 
there are many renowned 
companies having their juice 
product. 
 Acme juice 
 Frooto juice 
 Pram juice 
 Frutica juice 
 Shezan juice 
 Slice juice
Because Dates milkshake is for every one. Children, 
young people as well as aged people. 
Dates milkshake is also providing the totally fresh 
juice. People are very much conscious about their 
health and mostly people are like the fresh food rather 
than, soda carbonated drink. 
It will be also favorable for children and healthy 
conscious people.
Became as the new shake bar in the Pakistan. 
Increased the customer satisfaction though the 
good quality of product. 
Turn in profit from the first year of operation. 
The creation of unique, innovation and healthy 
product that will differentiate smoothly milk 
shake from local juices.
 Hard work. 
 Confidence in yourself. 
 Innovation and imagination. 
 Good sales team. 
A good marketing strategy. 
 A hand on the pulse of the users/ buyers. 
 Incentives to those who buy your products. Both 
shop keepers and buyers. 
 constant contact with your clients. 
A good sales team or person is one that can sell 
sand in the desert and ice in the north pole. This is 
the biggest key.
WHAT SHALL WE DO IF WE FAIL?
WHAT SHALL WE DO IF WE FAIL. ? 
A lot of thought process has been involved in 
undertaking this project. We are by His Grace 
extremely confident of success. 
However success and failure are an integral 
part of every walk of life. We are fighters and 
shall do all that is required to make a success 
of the project. 
We shall, undertake improvements, to 
accommodate our clientele.
In conclusion to our report we can safely say that this is a unique 
project that has not been attempted on a commercial basis before. 
It shall in addition to offering employment opportunities in 
increasing financial activity offer export potential. 
Presently dates are being exported in natural form. We intend to 
add value and earn more foreign exchange. Make people healthier 
and provide an alternative source of nourishment. 
This project n product shall change the outlook of the end user 
towards buying wholesome n enriched nourishment product at 
affordable prices.
We are very thankful to Almighty Allah who has all the powers 
in the world and who also give us power to perform the 
assigned task, which otherwise we can't perform. 
We are great full to Hazrat Muhammad (S.A.W.W) who 
remains an example in every aspect of life. 
We are also very thankful to our parents. We are very thankful 
to our honorable instructor Sir. Adil for providing us with such 
an opportunity to explore the practical aspects of the 
Marketing that refined our theoretical concepts and would help 
us in the practical field. 
We are especially thankful to our class fellows who help us 
from every aspect.
Dates Project Presentation
Dates Project Presentation

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Dates Project Presentation

  • 1. COMPANY ADDRESSES: FBS&CO @GMAIL.COM WWW.FBS.COM.PK ADRESS: DADABHOY INSTITUTE OF HIGHER EDUCATION GULSHAN_E_HADEED KARACHI BIN QASIM PAKISTAN PH NO#+92 1347127753 Audit By: A.F. Ferguson & Co. (PwC)
  • 2. PROJECT PRESENTED BY: Miss Fozia kiran (BBA) Miss Barkha Duseja (BBA) Miss Sumaira Ashraf (BBA) SUBMIT TO: SIR ADIL
  • 3.
  • 5. Our business name is FBS Dates Milkshake and we have different varieties in dates milkshake as well as dates sweets also. Our FBS Dates Milkshake Bar is located in different parts of Pakistan.
  • 6. To be perceived as the provider of the most delicious, convenient and healthy grab and go alternatives in Pakistan.
  • 7. To provide a healthy, tasty and refreshing experience with 100% natural Dates milkshake and smoothies to take away. To serve and satisfy the nutrition need of health conscious consumer though the high quality of our products. We contribute to make Pakistan a healthier .
  • 8.
  • 9.
  • 10. Date palm, Phoenix dactylifera L., is one of the oldest fruit trees in the world and is mentioned in the Qur'an and Bible. a) Saturated fat 0% b) Cholesterol 0% c) Sodium 0% d) Potassium 18% e) Total Carbohydrate 25% f) Protein 4% There are many varieties of date palm cultivated. ‘Amir Hajj’, ‘Saidy’, 'Khadrawy' and 'Medjool' is some of the important varieties that are popular for their superior quality.
  • 11. Dates are sweet, dates are free cholesterol very low fat. Dates are rich in Vitamins & Minerals. Dates are great every boasters as they contain natural sugar. Dates are excellent for alcoholic intoxication It helps improve the digestive system. It also helps in improving eye sight and helps in curing night blindness as well. Cures abdominal cancer. It does not have any side effect on the body. Completely natural as well as it works better than medicine.
  • 12. In food and beverage market there are many renowned companies having their juice product.  Acme juice  Frooto juice  Pram juice  Frutica juice  Shezan juice  Slice juice
  • 13.
  • 14.
  • 15.
  • 16. Because Dates milkshake is for every one. Children, young people as well as aged people. Dates milkshake is also providing the totally fresh juice. People are very much conscious about their health and mostly people are like the fresh food rather than, soda carbonated drink. It will be also favorable for children and healthy conscious people.
  • 17.
  • 18. Became as the new shake bar in the Pakistan. Increased the customer satisfaction though the good quality of product. Turn in profit from the first year of operation. The creation of unique, innovation and healthy product that will differentiate smoothly milk shake from local juices.
  • 19.
  • 20.
  • 21.  Hard work.  Confidence in yourself.  Innovation and imagination.  Good sales team. A good marketing strategy.  A hand on the pulse of the users/ buyers.  Incentives to those who buy your products. Both shop keepers and buyers.  constant contact with your clients. A good sales team or person is one that can sell sand in the desert and ice in the north pole. This is the biggest key.
  • 22.
  • 23. WHAT SHALL WE DO IF WE FAIL?
  • 24. WHAT SHALL WE DO IF WE FAIL. ? A lot of thought process has been involved in undertaking this project. We are by His Grace extremely confident of success. However success and failure are an integral part of every walk of life. We are fighters and shall do all that is required to make a success of the project. We shall, undertake improvements, to accommodate our clientele.
  • 25.
  • 26. In conclusion to our report we can safely say that this is a unique project that has not been attempted on a commercial basis before. It shall in addition to offering employment opportunities in increasing financial activity offer export potential. Presently dates are being exported in natural form. We intend to add value and earn more foreign exchange. Make people healthier and provide an alternative source of nourishment. This project n product shall change the outlook of the end user towards buying wholesome n enriched nourishment product at affordable prices.
  • 27. We are very thankful to Almighty Allah who has all the powers in the world and who also give us power to perform the assigned task, which otherwise we can't perform. We are great full to Hazrat Muhammad (S.A.W.W) who remains an example in every aspect of life. We are also very thankful to our parents. We are very thankful to our honorable instructor Sir. Adil for providing us with such an opportunity to explore the practical aspects of the Marketing that refined our theoretical concepts and would help us in the practical field. We are especially thankful to our class fellows who help us from every aspect.