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In This Together Series
Social Selling In The New World
Daniel Disney - Best Selling Linkedin Author
hello@salesimpactacademy.co.uk
Sales Team Track
Webinar will be live at
4pm UK Time
presents
Agenda
● Current LinkedIn User Behaviour
● Top Tips For Sellers & CSM’s
● Profile & Personal Brand
● Video
● Content
● Network Growth
● LinkedIn Messaging
Current
Linkedin User
Behaviour
● Users reporting increased reply
rates on LinkedIn messages
● More people posting more often
● Change in preferred topic and
tone of content
Top Tips For
Sellers &
CSM’s
● Customer-Focused Profiles
● Consistency
● Value First
● Start Conversations
Profile &
Personal Brand
● Profile Photo
● Background
● Summary
● Recommendations
● Daily Activity
● Immerse Yourself In Your
Industry
Leveraging
Video
● Video should be used for
content and messaging
● Hyper personalise
● First challenge is overcoming
fear
LinkedIn Video
Content
● Content creates sales
opportunities, both inbound &
outbound
● Let prospects get to know you
● 80/20 split
Network
Growth
● Wider number of relationships
within your prospect or
customer businesses
● Connect with multiple decision
makers
● Manage long-term relationships
and accounts
LinkedIn
Messaging
● Message prospective
customers
● Message existing customers
● Don’t spray and pray
● Hyper-personalise
● Conversational Tone
Summary
● Update your profiles
● Be active on LinkedIn
● Value first
● Practice & use video
● Start more conversations
Q&A

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Social selling in the new world